Advanced Campaign Management: ROI, Offers, and Beyond


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Do you wish you could automatically follow up with leads based on their behavior and track pipeline and revenue against your efforts? Join us to learn more about Salesforce's lead nurturing and campaign ROI functionality. We'll show you exactly how to use these tools to automate your lead interactions based on their activities, while also measuring ROI. You'll walk away with practical tips on how to build automation and measure results to improve your marketing effectiveness.

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Advanced Campaign Management: ROI, Offers, and Beyond

  1. 1. Advanced Campaign Management: ROI, Offers, and Beyond<br />Marketing Professionals<br />John Kucera:<br />John Hanson: Compuware<br />Eric Schultz: Compuware<br />
  2. 2. Safe Harbor<br />Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.<br />The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2010. This documents and others are available on the SEC Filings section of the Investor Information section of our Web site. <br />Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.<br />
  3. 3. John Kucera<br />Product Manager,<br />
  4. 4. Agenda<br />Measuring Campaigns for Success<br />Campaign Offer Management and 20 minute websites<br />
  5. 5. Campaigns extend your visibility to Revenue<br />Web Visitors<br />Web Analytics<br />Marketing Leads<br />Sales Leads<br />Salesforce Campaigns<br />Pipeline<br />$$$<br />
  6. 6. So what’s the problem anyways?<br />“How do I prioritize leads based on what they do?<br />“Multiple campaigns touch my leads – how do I figure out what’s working and what’s not?”<br />“Why do I have to create a report just to see how each campaign is going?”<br />“Why do I have to create a report to see how a program is doing?”<br />
  7. 7. Demo<br />Lead Scoring<br />Campaign Statistics – Rollup Summary Fields<br />Campaign Influence<br />Campaign Hierarchies<br />Dashboards Every Marketer Should Have<br />
  8. 8. Why Reinvent the Wheel?180+ Pre-Integrated Marketing Apps Can Give You a Head Start!<br /><ul><li> Popular Categories:
  9. 9. Demand Generation
  10. 10. Landing Pages
  11. 11. Marketing Automation
  12. 12. Search Marketing
  13. 13. Many solutions are FREE</li></li></ul><li>Key Take Aways<br />Lead scoring doesn’t have to be hard<br />Campaign summaries automate metrics<br />Campaign hierarchies are a marketer’s best friend<br />Campaign Influence measures multiple campaigns<br />9<br />
  14. 14. John Hanson<br />Digital Marketing Analyst, Compuware Corporation<br />Eric Schultz<br />Digital Marketing Analyst& Architect, CompuwareCorporation<br />
  15. 15. Questions?<br />
  16. 16. Advanced Campaign Management: Lead Nurturing & Offer Management<br />
  17. 17. Appendix: Campaigns Demo Backup<br />
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  27. 27. Appendix: Website Demo Backup<br />
  28. 28. All Campaigns Are Syndicated to Our Website<br />
  29. 29. And Are Dynamic Based on Webpage<br />
  30. 30. All Information For Banners are Stored and Retrieved From Salesforce<br />
  31. 31. A Banner Takes You to a Salesforce Site<br />
  32. 32. The Site Remembers Who You Are<br />
  33. 33. Only the First Time Do You Have to Enter All Your Information<br />
  34. 34. The Form Validates Before Registering<br />
  35. 35. After Registration, User is Taken to Asset Automatically<br />
  36. 36. Appendix 2: Salesforce Demo Backup<br />
  37. 37. Let’s Create a Campaign<br />
  38. 38. Let’s Make an Event Which Will Be the Offer<br />
  39. 39. We Add Details About the Offer Such as Location, Agenda, and Biographies<br />
  40. 40. A Biography Details a Person’s Info<br />
  41. 41. We Can Build Agendas Easily<br />
  42. 42. We Can Add a Location and a Google Map Will Automatically Display on Page<br />
  43. 43. Let’s Promote This Event with a Website Banner Campaign<br />
  44. 44. To Create a Landing Page, Banner, and Form We Define a User Experience<br />
  45. 45. Select User Experience Type (Website Banner)<br />
  46. 46. Add Headline, Synopsis, Call to Action for Banner<br />
  47. 47. Add Title, Description, etc… for Landing Page<br />
  48. 48. Set Page Style, Custom Billboard, Publish Language<br />
  49. 49. After Saving, We Can See What the Banner Will Look Like Before Publishing<br />
  50. 50. We Can Preview the Landing Page Before Publishing, Too<br />
  51. 51. The Landing Page Pulls in the User Experience as Well as Offer Campaign Information<br />
  52. 52. Biographies Rendered Cleanly without Needing to Know HTML<br />
  53. 53. Location and Map Renders without Needing to Know Javascript<br />
  54. 54. Agenda Renders Cleanly Even Across Timezones<br />
  55. 55. How Could Dreamforce Be Better? Tell Us!<br />Log in to the Dreamforce app to submit<br />surveys for the sessions you attended<br />Use the Dreamforce Mobile app to submit surveys<br />OR<br />Every session survey you submit is a chance to win an iPod nano!<br />