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Accelerate pipeline with Pardot: B2B Marketing Automation by Salesforce


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Accelerate pipeline with Pardot: B2B Marketing Automation by Salesforce

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Accelerate pipeline with Pardot: B2B Marketing Automation by Salesforce

  1. 1. Accelerate Pipeline with Pardot: B2B Marketing Automation by Salesforce Shannon Duffy Vice President of Marketing Salesforce Pardot Adam Berry B2B Marketing Specialist Salesforce Pardot
  2. 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Market Leading B2B Marketing Automation Market Leadership • Customer Success Magic Quadrant Challenger Forrester Wave Leader Customer Success Thousands of Companies Across Every Market
  4. 4. Buyers Are More Connected to Information Than Ever Before Website Social Media Email References Community
  5. 5. Buyers Are Controlling the Sales Cycle ABOUT US CONSUMER REVIEWS SOCIAL MEDIA COMMUNITY DISCUSSIONS PRICING PAGE CONTACT SALES GOOGLE SEARCH By 2020, 85% of the buyer’s journey will be completed before the buyer reaches out to sales. 85%
  6. 6. Disconnected teams: Marketing and Sales silos Disconnected tools: Fragmented, hard to access and use Disconnected story: No holistic view of buyer makes insights elusive But Most Companies Are Struggling to Adapt to This New Buying Paradigm
  7. 7. The Cost of Being Disconnected 68% of companies have not identified their sales funnel 79% of Marketing leads are never converted to Sales Only 46% of reps win more than half of potential deals 10% of revenue lost per year due to Sales and Marketing misalignment Limited Visibility Poor Lead Quality Not Enough Leads Low Lead Conversion Missed Revenue Target
  8. 8. How can you connect with customers to accelerate pipeline in this new world?
  9. 9. Pardot: B2B Marketing Automation by Salesforce Easy & Powerful Lead Generation Personalized campaigns that scale in minutes Unstoppable Sales & Marketing Align & empower teams like never before Holistic Sales & Marketing Ecosystem Extend the Sales Cloud to marketing
  10. 10. Intelligent Marketing with Engagement Studio Adaptive Nurture Campaigns Nurture tracks evolve based on 100+ prospect action options Intelligent Testing New data visualization and predictive testing In-Depth Visual Reporting Campaigns that tell you what’s working, what’s not, and how to improve NEW
  11. 11. Sales Cloud Engage Creates Sales & Marketing Super Teams Personalized Engage Campaigns Empower sales with custom one-to- many emails using marketing- curated content Real-Time Engage Alerts Quickly identify hot leads and keep a pulse on every prospect from anywhere Gain Insights to Sell Faster Understand prospect interests and track engagement with campaigns
  12. 12. Increase in marketing campaign effectiveness 37% Customers Who Use Pardot Grow Faster Increase in marketing productivity 48% Increase in prospect engagement 38% Increase in sales revenue 34% Source: Salesforce Pardot Customer Relationship Survey conducted February 2015 - March 2015 on 460+ customers randomly selected. Response sizes per question vary.
  13. 13. Demonstration Adam Berry B2B Marketing Specialist
  14. 14. Digital Marketing Associate Adam Lees
  15. 15. Thank you