Looking to improve results from your campaigns and deliver more and better leads to sales? Then this session is for you! Learn how to use lead scoring to identify and prioritize sales-ready leads and how to use lead nurturing to establish a relationship with prospects that aren't sales ready. Our panel of marketing experts will share hands-on techniques you can use immediately in your existing Salesforce account. We'll also look at advanced techniques that incorporate behavioral tracking and drip email marketing campaigns to increase lead quality and volume. Plus, every attendee will receive a free copy of the new book "The Definitive Guide to Lead Scoring."