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6 Tips for Marketing
on a Smaller Budget
in 2016
By Small Businesses, For Small Businesses
If you’re a small business marketer, you already know plenty about the pluses
(open lines of communication, little to no b...
Both Marketing and Sales need to be part of the conversation when
defining what the ideal prospect looks like. They need t...
Another common cost for small businesses is freelance designers or
agencies. With marketing automation’s visual landing pa...
Not everyone is ready to buy, but that doesn't mean those
who are not sales-ready should be ignored. Some visitors
might b...
From our prospect’s
perspective, interactive content
provides the self-discovery they
want. Across all stages of the
journ...
If you want your customers to
stay customers, you need to
develop content that’s specific
to their needs (remember,
custom...
6. Use a Content Calendar
Understand how your content calendar
plays into the bigger marketing picture. My
team combines o...
Thank you
Want more on how your business can
develop a killer content strategy and
measure for success? Download the free
...
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6 Tips For Marketing on a Smaller Budget in 2016

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Start 2016 off right with some budget-friendly marketing tips.

Published in: Marketing

6 Tips For Marketing on a Smaller Budget in 2016

  1. 1. 6 Tips for Marketing on a Smaller Budget in 2016 By Small Businesses, For Small Businesses
  2. 2. If you’re a small business marketer, you already know plenty about the pluses (open lines of communication, little to no bureaucracy) and the minuses (hard-won resources, limited time) of working with a small marketing team. You’re also well- versed in juggling a variety of roles on a day-to-day basis, from sending out emails to following up on social media. It’s important to stretch every dollar of your marketing budget — here’s six tips for how to spend wisely.
  3. 3. Both Marketing and Sales need to be part of the conversation when defining what the ideal prospect looks like. They need to work together on creating ideal customer profiles and defining buyer personas, target markets, and related value propositions. At Vidyard, these definitions are continually refined, and the Sales team’s input is sought when doing so. -Michael Litt, Co-Founder and CEO, Vidyard 1. Sales and Marketing Alignment is Key Read the Full Post →
  4. 4. Another common cost for small businesses is freelance designers or agencies. With marketing automation’s visual landing page and email editors — along with its demand generation functionality — you can design and create marketing collateral and demand gen programs with ease, freeing up some budget typically devoted to outsourcing. -Jenna Hanington, Pardot 2. Ditch the Freelancers Read the Full Post →
  5. 5. Not everyone is ready to buy, but that doesn't mean those who are not sales-ready should be ignored. Some visitors might be industry researchers, consumer brand advocates, the media, or other stakeholders, all of whom can be responsible for referrals or building your credibility. In other words, lots of visitors still need nurturing before arriving at a potential decision point to purchase (or not). -Marv Dumon, Content Creator, Contently 3. Nurture Those Who Aren’t Ready to Buy Read the Full Post →
  6. 6. From our prospect’s perspective, interactive content provides the self-discovery they want. Across all stages of the journey, we enable them to take away best practices, assess their own performance and potential, calculate upside and pricing, and even configure what it’s like to implement our platform. -Justin Talerico, Co-Founder and CEO, ion interactive 4. Leverage Interactive Content Read the Full Post →
  7. 7. If you want your customers to stay customers, you need to develop content that’s specific to their needs (remember, customer needs are different than prospects’ needs). This can be in the form of checklists, handbooks, helpful webinars, blog posts, user’s guides, and more. -Jenna Hanington, Pardot 5. Develop Content for Your Customers Read the Full Post →
  8. 8. 6. Use a Content Calendar Understand how your content calendar plays into the bigger marketing picture. My team combines our content, social, events, and conferences calendars into one aggregated calendar in Pardot that keeps our focus on the holistic point of view. -Dustin Tattoli, Digital Marketing Specialist, Integrated Project Management Company, Inc. Read the Full Post →
  9. 9. Thank you Want more on how your business can develop a killer content strategy and measure for success? Download the free e-book →

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