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25 Mind Blowing Email Marketing Stats

According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.

Read and share these awe-inspiring email marketing stats and get ready to create great email marketing campaigns with our free ebook, The (Short) Guide to Email Marketing Success:

Learn more about ExactTarget and Salesforce here:

25 Mind Blowing Email Marketing Stats

  1. 25 Mind Blowing Email Marketing Stats #marketingcloud
  2. 44% of email recipients made at least one purchase last year based on a promotional email. #marketingcloud Source:
  3. 33% of email recipients open email based on subject line alone. #marketingcloud Source:
  4. Roughly half of an email list will be active – either opening or clicking on emails. #marketingcloud Source: Epsilon
  5. Subject lines fewer than 10 characters long had an open rate of 58%. #marketingcloud Source: Adestra July 2012 Report
  6. Personalized subject lines are 22.2% more likely to be opened. #marketingcloud Source: Adestra July 2012 Report
  7. For B2B companies, subject lines that contained “money,” “revenue,” and “profit” performed the best. #marketingcloud Source: Adestra July 2012 Report
  8. 64% of people say they open an email because of the subject line. #marketingcloud Source: Chadwick Martin Bailey
  9. 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week. #marketingcloud Source: 2012 Blue Kangaroo Survey
  10. 39% of marketers have no strategy for mobile email. #marketingcloud Source: eConsultancy 2012 Email Marketing industry Census
  11. 72% of B2B buyers are most likely to share useful content via email. #marketingcloud Source: Earnest Agency
  12. 56% of businesses say they plan to increase their use of email marketing in 2013. #marketingcloud Source: The Small and Midsize Business Email Marketing Survey 2013
  13. Monday emails had the highest revenue per email. #marketingcloud Source: Experian 2012 Q4 Email Benchmark Report
  14. 27% of consumers were more likely to say their favorite companies should invest in more email. #marketingcloud Source: ExactTarget
  15. 1 in 2 marketers use animated gifs in their email campaigns. #marketingcloud Source: Experian Email Market Study
  16. This year, about 84% of all email traffic will be spam. #marketingcloud Source: The Radicati Group
  17. Email ad revenue reached $156 million in 2012. #marketingcloud Source: Interactive Advertising Bureau
  18. Emails that include social sharing buttons have a 158% higher click- through rate. #marketingcloud Source: GetResponse
  19. Women click 10% more often than men on mobile emails. #marketingcloud Source: Tailored Mail 2012 Email Marketing Trends
  20. Email marketing spend grows 10% year over year. #marketingcloud Source: Forrester 2011
  21. 40% of B2B marketers rated the leads generated by email marketing as high quality. #marketingcloud Source: Software Advice Survey
  22. For every $1 spent, $44.25 is the average return on email marketing investment. #marketingcloud Source: Experian
  23. 82% of consumers open emails from companies. #marketingcloud Source: Litmus
  24. 64% of decision-makers read their email via mobile devices. #marketingcloud Source: TopRankBlog
  25. There are 3.6 billion email accounts in 2013. #marketingcloud Source: The Radicati Group Email Statistics Report, 2012-2016
  26. By 2016, the number of email accounts will reach 4.3 billion. #marketingcloud Source: The Radicati Group Email Statistics Report, 2012-2016
  27. For more information go to: #marketingcloud