The 3 Steps to Get Prospects to Contact YOU


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We all want more clients. We all think we are doing the right things to get them. But while most folks bust their humps all day and scratch their heads wondering why they can’t get clients, some people are closing tons of business with very little effort. Which one are you?

If you’re tired of busting your hump and you’d like to break the bank instead, you need to attend!

In this webinar, you will learn:
1. Why no one cares to hear about what you do or sell
2. How one word can be the difference between no sales and a ton of sales
3. The one tweak you can make immediately to get prospects calling right now
4. And much more!

Presented by Erik Luhrs, “The Bruce Lee of Sales”.,

Published in: Business
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The 3 Steps to Get Prospects to Contact YOU

  1. 1. The 3 Steps to Get Prospects toContact YOU Ready to Say YES! With Erik Luhrs Presented by
  2. 2. Send your questions 3 ways: Tweet: @datadotcom #jigsawcontactsVia The Corner! in the Question’s box on your screen
  3. 3. Where are all the“qualified” leads?How can I connectwith thosequalified leads?How can I getthose qualifiedleads to contactme?
  4. 4. Erik Luhrs
  5. 5. The 3 Steps to Get Prospects to Contact YOU Ready to Say YES!
  6. 6. THANK YOU!
  7. 7. 1 – Why no one cares to hearabout what you do or sell! 2 – How one word can be the difference between no sales and a ton of sales 3 – The one tweak you can make immediately to get prospects calling right now! 4 - How to go further
  8. 8. ‘90% of Sales issues can be handled during the Lead Generation process!’ FRONT-LOADEDLEAD GENERATION™
  9. 9. Let’s Test Your Knowledge of Lead Generation• What is the smallest • The Lead Generation piece of your overall Message lead generation efforts?• What is the purpose of • To get leads to contact a lead generation you message?• What has to happen for • Get attention, Be a lead generation observed to the end, message to be Create a desired effective? response
  10. 10. Three Cs of an Effective Lead Generation MessageC1 -C2 -C3 -
  11. 11. C #1
  12. 12. No one cares what you sell - They care about what they care aboutYou are sending yourmessage into the “I alreadyknow what that is and Idont need it" box in theirbrainWorse – Your message istotally ignored
  13. 13. • Its what “everybody” does• You want to "get it out there“• You dont know any different
  14. 14. The REAL ProblemThe Opening of your lead generationmessage makes NO impact on theprospect. It gets NO attention.Their "what is important to me" filter kicksthe message out of their attention instantly
  15. 15. C #1 = Context We must establish MEANINGFUL ContextContext = The parts of a discourse that surround a word orpassage and can throw light on its meaning
  16. 16. We Want Somatic Impact“Body Impact”. Their body responds to your messageheadline/opening. How many do you have? •As many neurons and neurotransmitters as in Enteric the first brain Nervous •Can learn and remember •Creates ‘gut feelings’ System
  17. 17. BENEFITS TO YOU!• You have their total attention• They know what you are talking about• They are in heightened feeling state• They are already looking for resolution
  18. 18. PROOF
  19. 19. C #2
  20. 20. • Confusion because it usually does not flow from the headline• Looks long and people think they will look at it later, but dont• Prospect loses interest and signs off
  21. 21. The REAL ProblemYou may have captured their attentionwith your opening, but then youinstantly let go of it.
  22. 22. C #2 = Content We must have LOGICAL progression of ContentContent = The presentation of information for a purpose toan audience through a medium
  23. 23. Ancient Chinese Secret
  24. 24. BENEFITS TO YOU!• Keep their attention to end• Build rapport• Build credibility• Deliver them to the 3rd "C“ (get to that next)
  25. 25. PROOFClientStory
  26. 26. C #3
  27. 27. The flow is brokenbecause they have beenreceiving & learning up tonow• Now they dont knowwhat is comingPeople are inherentlyresistant to action• Subconscious is lookingto break awayWhy should I?
  28. 28. The REAL ProblemYou dropped the ball when itmatters most.
  29. 29. C #3 = Call To Action We must have a DESIRABLE Call To ActionCall To Action = Words that urge the viewer of a leadgeneration message to take an immediate action
  30. 30. BENEFITS TO YOU!• Immediate desire• More likely to act• More leads in pipeline• Differentiator
  31. 31. PROOF MyStory
  32. 32. Summary• Make sure your message opening sets a Context for the prospect• Make sure your message Content guides the prospect logically• Make sure your CTA creates desire in the prospect
  33. 33. But There’sWait More
  34. 34. Lead Generation Analysis & Tune-Up•25 minutes by phone•Analyze your current lead generationprocess•Give you my objective opinion•Fix one problem with it that will increaseyour pull rate, and thus your conversion rate,by at least 15% immediately
  35. 35. Want to hear about upcoming webinars?Be sure you sign up on! Find more Thought Leadership content and past webinars/recordings on The Corner! us anytime: @datadotcom /datadotcom