Top 10 guide selling into the Fortune 1000

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Targeting enterprise Fortune 1000 accounts can be like running through a maze. Here are some tips for selling into the Fortune 1000!

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Top 10 guide selling into the Fortune 1000

  1. 1. Top 10 Guide:Selling IntoFortune 1000AccountsBy SalesQuest, Home of CRUSHwww.salesquest.com
  2. 2. #1 Efficiently QualifyProspectsUnderstand whoyou’re calling andthat you’ve doneyour homework!You’ll sound muchmore knowledgeableand confident.
  3. 3. #2 Getting Past TheGatekeeperGatekeepers are very knowledgeable in understanding what thecompany needs. Give them your elevator pitch like you wouldthe decision maker.
  4. 4. #3 Increase CallBack RatesLeave very personalized messages. Humans are very driven bycuriosity, leave a message with intriguing or interestingquestions to receive a call back.
  5. 5. #4 Pick The Right TargetProspectsUse customer data, doresearch, competitivedisplacement and revenueyear-over-year to findquality prospects. Don’twaste your time oncompanies with no buyingpower!
  6. 6. #5 What’s In It For Me?This is what your targetprospect is thinking the wholetime you’re talking. Have arelevant message to start offwith to get their attention rightaway.
  7. 7. #6 Brand NameRecognitionIs your brandname notstrongenough yet toget attention?Usecustomersand partnerbrand namesto buildconfidenceand trust.
  8. 8. #7 Think Quantity,Not QualityRelevantmessaging,although takeslonger, will get amuch higher ROI!
  9. 9. #8 Social SellingUse all the information available in social media topersonalize your messaging and connect with decisionmakers, prospects and target accounts
  10. 10. #9 Run an Effective“Door Opener” CampaignBe creative! Captures someone’s attention by thinking outsidethe box and open doors to opportunities.
  11. 11. #10 Qualify! Qualify!Qualify!This has already been said, but needs to be emphasized. Don’twaste time! You’ll never succeed if you don’t do your researchand make sure you’re going after qualified leads and targets!
  12. 12. For more information aboutSelling into the Fortune 1000check out our free 13-page guide:www.salesquest.com/resources/selling-into-the-fortune-1000/

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