Five ways to protect your crm data in the cloud

Five Ways to Protect Your
CRM Data in the Cloud

Contact Us: M: +91 9611 171 345
Five Ways to Protect Your CRM Data in the Cloud
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com
In today’s world of advanced hacking mechanisms, its widely accepted that most
data theft starts from within an organisation. By holding the data oﬀ-site or in a
dedicated cloud environment, our customers can minimise the risk of internal data
theft and know that their data is completely protected.

Contact Us: M: +91 9611 171 345
What are Cloud service providers?
Cloud service providers (CSP) are ﬁrms that oﬀer network services, infrastructure, or
business applications in the cloud. These cloud services are hosted in a data center that
can be accessed by CRM softwares companies or individuals using network connectivity.
There are many cloud service providers in the market like - like Amazon Web Services,
Google Cloud Platform, IBM cloud and many more which secure the infrastructure that
runs their cloud services or provide direct security of the cloud.
Once we use a trusted CRM software for our Customer Relationship management,
protecting our CRM data is a joint responsibility between your company and your cloud
provider. Its a “shared responsibility” model for securing data in the cloud and meeting
compliance requirements for information protection.
These Cloud service providers invest heavily in security technologies. They have the
bandwidth to closely monitor your system data 24*7, send prompt alerts when issues
occur, and intervene to rectify network problems before your customer data is impacted.
Customer data security along with process compliance, data access, performance and
resiliency are their top priorities.They are fully capable of assessing and notifying any
security risks, preventing attacks and making sure your CRM software performs as it should.

Contact Us: M: +91 9611 171 345
CRM Data Security
CRM softwares contains valuable and sensitive customer information.
With the cloud based security environment, this raises a lot of red ﬂags
when it comes to security:
● Preventing phishing and malware attacks
● Authenticating authorized users
● Managing user-sharing policies
● Encrypting data
● Monitoring transaction logs
Apart from customer data security, it’s also important to consider other
issues when it comes to your CRM data:
❖ Process compliance
❖ Data Access
❖ CRM Performance
❖ Data Backup
❖ Data Transfer

Contact Us: M: +91 9611 171 345
Ways of Cloud Data Protection
Encrypted Transmissions
All communication between the servers and client in the cloud service environment, along
with all interaction between the web servers and the database servers are encrypted so
that data travelling over the public domain cannot be intercepted and misused. As a
customer data owner, we should be using network encryption solutions of either virtual or
hardware-based to ensure proper encryption as per our security requirement.
In cases of highly conﬁdential data, a hybrid deployment model is used to allows data
owners to have complete control over their data and encryption access. A secured key
management system allows to generate keys to access our encrypted data to increase one
more level of data security. A hybrid environment provides a combination of both
generation and administration of the keys used to encrypt data along with encrypted data
transfer to completely restrict any unauthorised access to customer data.
Many key management tools are used to generate and secure encryption key mechanism.
By using these on-premises key management system we can securely generate, store and
manage our cryptographic keys, and ensure that in case of any data breach, the encryption
keys will not be exposed and the data will remain secure with proper key ownership
strategies.

Contact Us: M: +91 9611 171 345
continues...
Data Storage and Failover
Various cloud service providers provide different types of data storage deployment as
private, public, or multi-cloud which can be chosen according to our business and security
needs.
A hybrid cloud deployment model is the best option for companies storing very sensitive or
confidential data in the cloud. Hybrid deployments uses cloud services to store data and
on-premises hardware appliances to enhance security.
The hybrid model follows the model of shared responsibility to ensure that data owners
have complete control over their data security and whereabouts. Along with these storage
options, each data center should have robust disaster protection, fire suppression, access
controls, redundant power supplies, and more. These data centers should abide by the
government policies of data security and failover mechanism like Cloud Security Alliance
(CSA), Cloud Computing Matrix (CCM) , ISO certifications and more.
Along with proper storage mechanism and encryption model, a very important factor for
data protection is - automatic failover. The replication time lag between the production and
failover data centres should be less than seconds so that no data is lost in the process.
These failover mechanisms should be efficient enough to create a seamless redundancy
system to have maximum uptime for CRM and other data storage applications.

Contact Us: M: +91 9611 171 345
continues...
Confidentiality & Data Access
Role based access and data confidentiality measures like login protocols, password resets,
employee access, and physical acquisition to cloud servers are also very important to
secure data over the cloud environment. In many cases, when the customers are sharing
important information with our service agents it is our responsibility to keep is secure and
confidential. With public and private cloud based service providers, we can have secure
data lines to have interactions with the customer over phone and email services to protect
our data using firewalls and VPN methods. No.of login attempts and session timeouts are
also used to restrict unauthorised access of customer data through unhealthy ways of
using employees laptops and access details.
Also, every service agents will have restricted access to customer data based on their jobs
and roles in the customer support system. Along with role based access , various criterias
are defined to grant permission to access customer data or sync a customer data to an
outside gadget or device.
Every employee is also made aware of the confidentiality policies of the data access and
cloud encryption restrictions and any policy breach is considered to be a grave misconduct
and cause for instant dismissal.
These measures not only create a secure environment for data transfer and accessibility
but also formulating proactive measures and expectations for any misconduct and security
breach.

Contact Us: M: +91 9611 171 345
continues...
Communication Protection
All communication on user’s web pages, telephone calls needs be encrypted, so that data
transmitted over the public network cannot be intercepted and read.
Also, in the event that a communication device like computers, telephone etc are lost or
stolen, it will quickly become useless, as access from an untrusted network requires a
pre-issued security token that only authorized users can access. These, and many other
features, ensure that your CRM data is only accessible by legitimate employees who have
proper access for it.
Data Backup
Customer data is the foundation of any CRM software, any natural calamity or a software
bug can cause years of data collection to erase immediately or lose every piece of
customer data in an unsecured public cloud domain. Backing up cloud data is essential in
many ways to secure our data and reduce our data loss cases. Each data center is
mirrored with another global datacenter, providing a real-time backup of all customer and
other CRM information stored on the servers.
Regular backups of the data are taken and stored to rebuild a customer’s data as at any
day in the past if the need arises. All the backup data are stored in a compressed and
encrypted format. Regular auditing of these secured backup data is triggered to maintain
and secure these compressed ﬁles. These measures of backing up data not only helps in
a long run of unpredictable circumstances but also help service agents to retrieve
customer data which can be deleted by mistake or by any manual errors.

Contact Us: M: +91 9611 171 345
Conclusion
It’s important to remember that a minor security issue or breach at one
cloud-based service provider, whether it’s a CRM vendor or otherwise,
is not a complete representation of an insecure cloud environment. It's
a shared responsibility for our company to maintain the encryption and
in the house premises well restricted with security measures and also
create a positive environment for the employees to avoid any
malfunctions and security breaches. We should act together with
cloud service providers to showcase that data security is our top
priority for every vendor and we will make sure we keep our customer
data secure and healthy.

Contact Us: M: +91 9611 171 345
Thank you for Visiting Us
Our Address
SalesBabu Business Solutions Pvt. Ltd.
No.38/11, 3rd Cross, G Block, Sahakarnagar, Bangalore – 560092
Tel: +91 9611 171 345 ,
Mobile: +91 9341 323 571
E-mail: sales@salesbabu.com
Website: www.salesbabu.com

Five ways to protect your crm data in the cloud

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Five ways to protect your crm data in the cloud

Similar to Five ways to protect your crm data in the cloud (20)

More from SalesBabuCRM

More from SalesBabuCRM (20)

Recently uploaded

Recently uploaded (20)

Five ways to protect your crm data in the cloud