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In Mall Escalators, Travelators & Arches Media Presentation 2013

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Saudi Arabia - In Mall Branding

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In Mall Escalators, Travelators & Arches Media Presentation 2013

  1. 1. In-Mall TravelatorsEscalators, & Arches Media Kit 2013 KSA
  2. 2. Contents Escalators, Travelators and Arches Media • Media Overview. Malls Target Audience• • Distribution and Coverage. • Shopping Malls Listing • Photo Gallery Rate Card 2011• Production Specifications•
  3. 3. Escalator Media Overview Escalators ,Travelators and Arches are impactful and cost efficient media opportunities that enable messages to be displayed on extremely high visible area within the mall. They offer the best chance to communicate with consumers when they're in a buying mindset. Benefits of Escalators, Travelators & Arches Media:• Ensure high OTS considering shopping malls importance in KSA as a major entertainment. • Provide intensity and repetitive exposure considering the average time span spent in Mall per visit. • Reach of quality demographic in key neighborhoods within a leisure environment. • Reinforce the memorability of advertising campaign’s media mix. • Reach mall shoppers when they are poised to purchase and provide the last impression before a purchase is made. • Optimize synergy with other mall media thus creating a real “buzz” and high impact with shoppers
  4. 4. Escalator Media Overview Today’s Malls offer more than an advertising opportunity, they represent a destination where marketers can enhance the brand experience and influence consumer perceptions. Some Facts about Shopping Malls Based on research on consumer behavior and purchase pattern of In Mall visitors: • 70% of all consumer purchases take place in malls. • 80% of all mall visitors make a purchase • The average spending/capita is 266 SAR.
  5. 5. Shopping Malls Target Audience
  6. 6. Distribution and Coverage City Mall Markets Daily Traffic Jeddah Al Andalus Mall Hyperpanda 25,000 – 35,000 Red Sea Mall Danube 35,000 – 55,000 Flamingo Carrefour Opening on 1/3/2013 Central Park Mall Danube 15,000 – 20,000 Roshan Mall Hyperpanda 15,000 – 20,000 Al Jamea Plaza Hyperpanda 15,000 – 20,000 Riyadh Riyadh Gallery Hyperpanda 30,000 – 45,000 Al Hayat Mall Danube 30,000 – 40,000 Aziziah Mall Hyperpanda 15,000 – 30,000 Othaim Rabwa Othaim 15,000 – 30,000 Othaim Khurais Othaim 17,000 – 32,000 Panorama Mall Danube 35,000 – 50,000 Kingdom Mall N/A 30,000 – 45,000 Al Remal Mall Hyperpanda 15,000 – 30,000 Khobar/Dammam Dareen Mall Hyperpanda 10,000 – 20,000 Othaim Othaim 18,000 – 30,000 Madina Al Manar Mall Panda 20,000 – 35,000 Alia Mall Hyperpanda 20,000 – 35,000 Abha Aseer Mall Panda 8,000 – 15,000
  7. 7. Photo Gallery
  8. 8. Photo Gallery
  9. 9. Photo Gallery
  10. 10. Photo Gallery
  11. 11. Photo Gallery
  12. 12. Mega Escalator
  13. 13. Standard Escalator
  14. 14. Arch
  15. 15. Standard Escalator (Glass Sides) Rate Card 2013 Madinah Al Alia Mall Premium Shopping Malls Gross Cost/Unit: 60,000 SR/Month City Standard Shopping Malls Gross Cost: 50,000 SR/Month Standard Escalator Production Cost/Unit: 6,000 SAR Red Sea Mall Jeddah Al Andalus Mall Jeddah Central Park Jeddah Flamingo Mall Jeddah Roshan Mall Jeddah Panorama Mall Riyadh Kingdom Mall Riyadh Al Hayat Mall Riyadh Riyadh Gallery Riyadh Riyadh Remal Mall Riyadh Aziziah Mall Khobar Al Othaim Mall Khobar Dareen Mall Khobar Jarir Mall Jeddah Al Jamea Plaza Madinah Al Manar Mall Abha Aseer Mall
  16. 16. Mega Escalator (Glass Sides + Stainless Steel Part) Rate Card 2013 Madinah Al Alia Mall Premium Shopping Malls _ Gross Cost: 75,000 SR/Month City Standard Shopping Malls _ Gross Cost: 60,000 SR/Month Mega Escalator Production Cost/Unit: 12,000 SAR Al Andalus Mall Jeddah Central Park Jeddah Flamingo Mall Jeddah Roshan Mall Jeddah Panorama Mall Riyadh Al Hayat Mall Riyadh Riyadh Gallery Riyadh Riyadh Remal Mall Riyadh Aziziah Mall Khobar Al Othaim Mall Khobar Dareen Mall Khobar Jarir Mall Madinah Al Manar Mall Abha Aseer Mall
  17. 17. Arches Rate Card 2013 Shopping Malls City Red Sea Mall Jeddah Roshan Mall Jeddah Al Andalus Mall Jeddah Al Jamea Plaza Jeddah Central Park Jeddah Flamingo Mall Jeddah Panorama Mall Riyadh Al Hayat Mall Riyadh Remal Mall Riyadh Aziziah Mall Riyadh Dareen Mall Khobar Othaim Mall Khobar Al Manar Mall Al Madinah Al Alia Mall Al Madinah Al Aseer Mall Abha Gross Cost/Unit: 30,000 SAR/Month – Production Cost: 5,000 SAR/Unit
  18. 18. Escalators Standards Specifications
  19. 19. Escalators with S. Steel Specifications
  20. 20. Escalators with S. Steel Specifications
  21. 21. Arches Technical Specifications
  22. 22. Exclusive Media Representatives Al Nemr Center (2) Olaya Main Road Riyadh Saudi Arabia Tel. No. + 966 1 217 4340 Fax No. + 966 1 217 4340 Ext. 30 Capricorn Tower 9th Floor, Office No. 904 Sheikh Zayed Road Dubai, U.A.E. Tel. No. + 971 4 331 6114 Fax No. + 971 4 331 6124 13th Floor, Office No. 1314 Saudi Business Center Madinah Road, Jeddah Saudi Arabia Tel. No. + 966 2 652 6400 Fax No. + 966 2 652 6440 Salmiya Salem Al Mubarak Street Zahra Complex Kuwait Tel. No. + 965 2 571 2455 Fax No. + 965 2 571 2445 120 Avenue Charles De Gaulle 92200 Neuilly-sur-Seine Paris Tel. No. + 331 7 292 0612 Fax No. + 331 7 292 0610 4th Floor, Lazarieh Center Bloc A2-2, Central District Beirut, Lebanon Tel. No. + 961 1 970 612/ 613 Fax NO. + 961 1 970 611

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