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Trends for affordbale housing destintion 2016


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Get to know about the various trends for affordable housing destinations of 2016 with inferences to be used in drafting various marketing initiatives. It talks about the overall affordable housing market prospect, demand, segregated according to the destinations. Explore the case study with a scope to enlighten your thoughts with future of affordable real estate market of India.

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Trends for affordbale housing destintion 2016

  1. 1. DIGITAL TRENDS 2015-16 Affordable Housing Destinations of India February 2016
  2. 2. Affordable Housing has been gaining momentum right from the day Union Government envisioned ‘Housing for All by 2022’. In the current market scenario as well, it appears that only Affordable Housing has managed to create some buzz. Various media reports indicate surge in affordable housing sales in past couple of quarters. Many state governments too, are planning to launch ‘Affordable Housing Schemes’. All these developments inspired us for this research report The objective of this report was to understand the pan India search trends for Affordable Housing and to identify potential markets for such projects a developer can target Appropriately, we focused on online trends in various markets for affordable housing category to calculate search per month per market. This also helped us analyze the year-on-year growth of affordable housing and to forecast the trends for year 2016
  3. 3. Search Volume • The search trend suggests that the overall affordable housing demand in year 2015 increased to almost double as compared to the last year • The demand started on a low note but it picked up as the year progressed and was maximum in the month of July 2015 • The overall response was distributed almost evenly throughout the year
  4. 4. Key Markets • Maharashtra topped the chart with 26.4% of overall affordable housing searches in year 2015, followed by Karnataka (18.8%) , Tamil Nadu (9.3%), Telangana (9.1%) and Haryana (2.8%)
  5. 5. Technology Specific • Mobile contributes 30% of the overall affordable housing project searches. It indicates that these searches are originating from end users • Computer searches are still holding the key, which implies that digital is the second search medium at the moment for affordable housing schemes
  6. 6. Delhi/NCR • Overall the search trends for affordable housing projects grew as the year progressed and was maximum in the month of July after which it started dipping. The last month (December), again witnessed some improvement • Overall demand of the affordable housing was almost 35% higher then the last year Delhi accounts for 72.8% of the overall demand graph followed by Gurgaon (14.6%), Noida (7.8%), Ghaziabad (3%) and Faridabad (1.1%).
  7. 7. Maharashtra • 50% YoY growth recorded for affordable housing projects • Better placed then Delhi/NCR in terms of overall searches and demand for the affordable housing projects • Overall market was poised evenly throughout the year with a slow start in the month of Jan – Feb Mumbai accounted for 51% of the overall searches followed by Pune (20%), Pimpri-Chinchwad (8%), Navi Mumbai (7.9%) and Thane (3.6%) In terms of overall affordable housing demand curve, Pune market shows more growth perspective followed by Thane, Navi Mumbai and Pimpri-Chinchwad
  8. 8. • 65% YoY growth recorded for affordable housing projects • It started on a lower note but picked as the year progressed and recorded highest growth between June and August and gradually stabilized as year progressed Gujarat Ahmedabad accounted for 48.9% of the overall searches followed by Surat (14%), Vadodara (10.3%), Rajkot (7.1%) and Anand (3.2%) In terms of overall demand curve, Surat is a better poised market followed Ahmedabad and Vadodara.
  9. 9. • 100% YoY growth recorded for affordable housing projects • Overall searches for the affordable housing project outside Punjab remained low. Local markets hold potential and can be revitalized Punjab Jalandhar accounted for 15.6% of the overall demand followed by Amritsar (14.9%), Sahibzada Ajit Singh Nagar (14.9%) and Ludhiana (13.1%) In terms of overall demand curve Ludhiana appears a better poised market followed Jalandhar
  10. 10. • 130% YoY growth for affordable housing projects • Overall searches outside Rajasthan remained low contrary to local market which appeared doing better at the moment Rajasthan Jaipur accounted for 58.1% of the overall demand followed by Udaipur (8.8%), Jodhpur (6.9%), Kota (4.5%) and Ajmer (3.8%) All three prime markets are evenly poised, Kota is picking up whereas Ajmer is still lacking with less number of project in the location
  11. 11. • 100% YoY growth recorded • Local market in Madhya Pradesh seemed to be doing good at the moment Madhya Pradesh Indore accounted for 36.5% of the overall searches followed by Bhopal (32.3%), Gwalior (12.2%), Jabalpur (6.2%) and Sagar (2%) Bhopal is picking up as a major destination for overall affordable housing demand followed by Indore and Gwalior
  12. 12. • More than 100% growth recorded on YoY basis • It started better than the previous year but dipped as year progressed. Overall demand was huge from Feb to April period and dipped afterwards Haryana Gurgaon accounted for 78% of the overall searches followed by Faridabad (6.7%), Karnal (1.2%), Rohtak (.09%) and Panipath (0.7%) Gurgaon holds the key for all affordable housing demand at the moment. With more announcement from Government one can expect Faridabad to pick-up in months to come
  13. 13. • The YOY growth remained around 20% • Overall search volume is very less, but spikes show a little hope for affordable housing project. As overall digital uses are less in the region, the demand graph suggests that affordable housing market should pick in coming months Chhattisgarh Raipur accounted for 43.4% searches followed by Bhilai (16.5%), Bilaspur (14.9%), Korba (10%) and Raigarh (4.4%). Raipur holds the key at the moment, but Korba and Raigarh shows more affordable housing demand vis-a-vis overall property searches.
  14. 14. • The YOY recorded around 10% • Overall search for the affordable housing project increased in the region with April, May and June being the most favorable months Uttar Pradesh Noida accounted for 37.1% of the overall searches followed by Lucknow (20.9%), Ghaziabad (12.5%), Kanpur (5%) and Meerut (1.5%) Noida holds the key for affordable housing destination in Uttar Pradesh, but Ghaziabad and Meerut are also picking up
  15. 15. • The YoY growth remained 10% • Overall search is very less in the region and demand graph is almost same as last year. It shows that nothing much is happening in the region for affordable housing at the moment. The assembly elections can be one of the reasons for this Bihar Patna accounted for the majority of the searches (58%) followed by Samastipur (1.8%) and Purnia (1.3%) Very less activity for affordable housing project in all regions at the moment
  16. 16. • The YoY growth remained only 10% • Overall search volume is very low at the moment. August saw seen some peek, although it was consistent around the year Odisha Bhubaneswar accounted for 64.5% of the overall searches followed by Cuttack (9.6%), Rourkela (7%), Brahmpur (2.1%) and Sambalpur (1%). Bhubaneswar is picking up as an affordable destination in the entire region
  17. 17. • The YOY growth recorded around 30% • Overall searches were consistent throughout the year. West Bengal market seems to be quite positive with overall affordable housing demands West Bengal Kolkata accounted for 87.2% of the overall searches followed Kharagpur (4%), Howrah (3.2%), Durgapur (1.3%) and Siliguri (1.1%) Kolkata seems to be the hot spot for affordable housing project at the moment followed by Kharagpur
  18. 18. • The YOY recorded 30% • Overall search demand is very low in all the seven states but the good thing is that the market is picking up. The overall data set is very low to assess the market potential, but it has the positive growth trend North-East Assam accounted for 79% of the overall searches followed by Manipur (7%), Tripura (6.9%), Mizoram (4.5%) and Nagaland (1.6%) Assam seems to be picking up as a location for affordable housing
  19. 19. • The YOY growth remain 10% • Overall search trends remained quite consistent around the year. The market is still moving on the positive momentum Tamil Nadu Chennai accounted for 76.8% of the overall affordable housing demand followed by Coimbatore (9.4%), Madurai (1.4%) and Tiruchirapalli (1.1%) Chennai seems to be a good market for overall affordable housing demand followed by Coimbatore as an emerging destination.
  20. 20. • The YOY (Not specified) • Overall search trends around the year was constant, but less performing than Tamil Nadu when it comes to affordable housing searches. Overall the market is evenly poised Andhra Pradesh Vijaywada accounted for 17.9% of the overall searches followed by Visakhapatnam (17.7%), Guntur (7%) and Kakinada (6.9%) Vijaywada seems to be emerging as an affordable housing hub
  21. 21. • The YOY (Not specified) • Overall search trends are evenly poised throughout the year. There is a huge demand of affordable housing project in the region Telangana Hyderabad accounted for 89.3% of the overall searches followed by Secunderabad (9.8%) and Warangal (0.8%). Hyderabad seems to be a hot destination for overall affordable housing demand.
  22. 22. • The YOY remained around 65% • Overall affordable housing demand has grown many fold and was consistent throughout the year Karnataka Bengaluru accounted for 95% of the overall searches followed by Mysuru (1.3%) and Mangaluru (0.6%) Bangalore seems to be the hub of affordable housing market in today’s time
  23. 23. • The YOY recorded around 5% • Overall search trend was not that high but consistent throughout the year. The trend seems to be following a consistent path compared to last year Kerala Kochi accounted for 28.5% of the overall market followed by Thiruvananthapuram (24.1%), Thrissur (6.7%), Kozhikode (6.5%) and Kottayam (4.8%) Though Kochi is leading the affordable housing demand but Thiruvananthapuram is emerging as a hot destination for affordable housing demand
  24. 24. • Maharashtra, Karnataka, Tamil Nadu, Telangana and Haryana are the hot-spots for the affordable housing demands • Delhi/NCR market has shown a visible demand for the overall affordable housing projects followed by Bangalore and Hyderabad • Other markets like Pune, Vijayawada and Chennai also showed positive trends with huge search references • Tamil Nadu and Andhra Pradesh are still guided by the local requirements and overall resurgence is visible for affordable housing project • The overall capitalization value in the north-west region lies with Rajasthan, Gujarat, Punjab, Uttar Pradesh and Haryana Key Inferences
  25. 25. For more in-depth report please contact: Follow us: /RealtyMyths /RealtyMyths /realtymyths Warning: this document is presented by RealtyMyths on the basis of the overview of the information available in the public domain and is meant for information only. This document should not be referred to as a source of reference to any professional advice or business decision. RealtyMyths shall not be liable for any direct or indirect damages that may arise due to any act or omission.