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Punjab market overview for Delhi NCR property searches


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Punjab market overview for Delhi NCR property searches

  1. 1. • Total population of Punjab – 277,04,236 • literacy rate is 75%, higher than the national rate of 74.04% • City wise: – Ludhiyana: 1,613,878 – Amritser: 1,183,761 – Jalandhar: 903,775 – Patiyala: 404,686 – Bathinda: 285,813
  2. 2. • Search trends are moderate in the region for Delhi/NCR makret • The graph suggests that lesser number of people are searching properties in Delhi/NCR region • The graph suggest some dip in the search trend last year. But it has again gained the momentum – We have seen the same pattern in WB market. This suggests that over all real estate market was a bit slow in the last quarter of previous year.
  3. 3. • On an average one can expect 3 to 5 Delhi/NCR property related online quarries per day (expecting 10% people showing interest who are clicking on various Delhi/NCR sites per day). • This number is small, because Punjab as a market is still a traditional market where people still prefer direct contact points for any transactional needs • Referral marketing is still very high in the region – This suggests that the local broker and channel partner association is must in the region
  4. 4. • People are looking at large scale investments • Major searches are happening for the properties in Delhi followed by Noida and Gurgaon • The search trend also suggests that most of the people are willing to spend in luxury projects
  5. 5. • People still prefer desktops but smart phones uses are also gaining moment – This trend suggests that most of the searchers are still traditional by mindset and they will have their own apprehensions while looking out properties in other markets. – This trend also suggests that a good amount of brand advocacy is required to tap the market (Less early adopters are their in the market)