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Bengal market overview for delhi ncr property demand 1

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Delhi /NCR property search trends are quite massive in WB market and its consistent for the past 2 years.
The study also suggests that the search trend dipped in the month of Oct., Nov. Dec and then picked again.
This shows that the market was a bit sluggish during these period but now it’s again back on track.

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Bengal market overview for delhi ncr property demand 1

  1. 1. 1. Bengal is the fourth most populous state in India - 91,347,736 (7.55% of India's population) 2. literacy rate is 77.08%, higher than the national rate of 74.04% 3. City wise demographics Bankura: Population: 3,596,292 Bardhaman: Population: 7,723,663 Birbhum: Population: 3,502,387 Cooch Behar: Population: 2,822,780 Darjeeling: Population: 1,842,034 East Midnapore: Populaton: 5,094,238 Hooghly: : Population: 5,520,389 Howrah: Population: 4,841,638 Jalpaiguri: 3,869,675 Kolkata: Populaton:4,486,679 Maldah: Population: 3,997,970 Murshidabad: Population: 7,102,430 Nadia: Population: 5,168,488 North 24 Parganas: Population: 10,082,852 North Dinajpur: Population: 3,000,849 Purulia: Population: 2,927,965 South 24 Parganas: Population: 8,153,176 South Dinajpur: Popluation: 1,670,931 West Midnapore: Population: 5,943,300 Major Cities: Kolkata Asansol Durgapur Bardhman Darjeeling Sadar Siliguri Haldia Hawrah Malda Barhampur Domkol Barrackpore Bangaon Purulia Sadar Diamond Harbour
  2. 2. • Delhi /NCR property search trends are quite massive in WB market and its consistent for the past 2 years. • The graph also suggests that the search trend dipped in the month of Oct., Nov. Dec and then picked again. – This shows that the market was a bit sluggish during these period but now it’s again back on track.
  3. 3. • On an average one can generate +16,000 ad impressions on Google search for Delhi/NCR property key words target for West Bengal Market • Expected organic quarry per day may vary from 8 to 20 leads per day • This indicates that West Bengal is emerging like a true potential hub for Delhi/NCR property market
  4. 4. 1. People are looking for small investment options specially in Commercial and residential projects 2. People are also searching for Real estate agents in Delhi/NCR which gives a big clue that people are willing to invest in Delhi/NCR market 3. We can also see some searches like best builders in Delhi/NCR and jobs in real estate market in Delhi/NCR region 4. In the NCR region Gurgaon is the most preferred destination followed by Noida and Faridabad
  5. 5. • People still prefer desktops but smart phones uses are also gaining moment – This trend suggests that most of the searchers are still traditional by mindset and they will have their own apprehensions while looking out properties in other markets. – This trend also suggests that a good amount of brand advocacy is required to tap the market (Less early adopters are their in the market)
  6. 6. Bardhman Durgapore Siliguri Hawrah Kolkata
  7. 7. 1. Kolkata, Siliguri and Durgapura may become key markets as these location already shows a good amount of searches for Delhi/NCR properties 2. Durgapur and Siliguri seams more as traditional market where as Kolkata is picking up for its technological advancements 3. Rest of the places seems lesser active for Delhi/NCR market where property search trends are more dominant for the local market

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