6 Effective Video SEO Tips to Boost your Search Engine Rankings
Video SEO Tips
to Boost your
Search Engine Rankings
Similar to creating any piece of written content
for your website, you should perform keyword
research before making videos.
This way, you’ll know whether or not people are
interested in your video content ideas.
DO A KEYWORD RESEARCH
PAY ATTENTION TO THE TITLE
AND DESCRIPTION OF YOUR VIDEO
Ensuring video titles and descriptions are highly
optimized is one of the most effective ways to
ensure greater visibility in search.
P.S. Never trick your audience into watching a
video that is totally different from the title. If
you do this, your ranking will suffer over time.
MAKE SURE YOUR THUMBNAIL
IMAGE IS ENGAGING
Because the thumbnail is the first thing your
potential audience sees, spending time to
optimize it for clicking largely influences the
number of clicks your video receives.
USE VIDEO CAPTIONS
Attaching as much text to your video as
possible will convert it into the appropriate
format to be detected by Google, which will, in
turn, lead to added recognition.
ADD APPROPRIATE TAGS
TO YOUR VIDEO
Like other elements of your video (title,
description, thumbnail) your tags must be
relevant to your content.
Relevant and specific tags help you rank better.
DON’T RELY SOLELY ON SEO
TO PROMOTE YOUR VIDEO
SEO is hard to control, and constantly changing
so if you’re truly looking to get more clicks and
eyes on your video, investing in paid video
advertising is a strategic route.
THE MOST IMPORTANT VIDEO
SEO TIP — VIDEO QUALITY
Google (and other search engines) also
considers many other ranking factors, like the
video content itself and the overall quality of
Having a high-quality video is essential to
growing your organic search presence.