THINK AGAIN Harker Research Study Profile

246 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
246
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

THINK AGAIN Harker Research Study Profile

  1. 1. THINK AGAIN
  2. 2. Study Profile <ul><li>Participants were between 25 and 54 years of age, balanced demographically </li></ul><ul><li>Qualifying requirements were based on music radio station listenership </li></ul><ul><li>Participants were recruited from 6 geographically diverse markets: Austin, Boston, Chicago, Pittsburgh, Portland, and Raleigh </li></ul><ul><li>A Total of 1000 listeners participated </li></ul><ul><li>Interviewing took place between April 26 and May 23 </li></ul>Harker Research
  3. 3. Interest In News 73% of music listeners are interested in news Harker Research Very Interested Somewhat Interested Not At All Interested 27% 52% 21%
  4. 4. Content Preference Harker Research Hard News Lifestyle news 44% 51%
  5. 5. When listening to news on a music station, do you prefer hearing headlines or more in depth coverage? Harker Research Headlines In Depth Reporting 67% 30%
  6. 6. Do you prefer a radio newscast that takes a political stance similar to yours, one that is even handed, or one that takes a political stance opposite you? Harker Research Even Handed Similar 71% 5% 17% Opposite
  7. 7. Do you prefer a radio newscast that tends to support a conservative viewpoint, a liberal viewpoint, or a neutral viewpoint that is neither conservative or liberal? Harker Research Neutral Conservative 68% 9% 20% Liberal
  8. 8. Element Interest “ Very interested ” among music listeners Harker Research Weather Reports Traffic Reports War on Terror Emotional Stories Sports Scores Social Security Reform High Profile Trials Better Parenting Health News Off-beat News Stories Music News Movie Reviews Personal Finance Hollywood Gossip TV Tonight Business Reports Marriage Tips Home Improvement TV Last Night
  9. 9. THINK AGAIN For more information call: Andrew Kalb 305-567-2269 [email_address]

×