PowerPoint Presentation

1,675 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,675
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PowerPoint Presentation

  1. 1. The Web 2.0 Challenge International Digital Publishing Forum May 2007
  2. 2. Permanent Online Shift Generational Differences in News Source Usage Other Newspapers Word-of- News Needs TV Newspapers Radio GYMA Online Online Mouth Magazines 1st Thing 30+ 50+ 30-49 18-29 18-29 18-39 18-29 - Right Now 65+ 65+ 30+ 18-29 18-39 30-39 18-29 - Local 30-49 50+ 40-49 18-39 30-39 18-39 18-29 - National 65+ 65+ 30-49 18-39 18-39 18-29 18-29 18-29 International 65+ 50+ 40-49 18-39 18-39 18-39 18-29 18-39; 50-64 Personal Finance 50+ 50+ - 30-39 18-64 - - - Stock Price 65+ 65+ - 18-39 - 18-29 40-49 65+ Movies 50+ 65+ 40-49 18-39 18-49 18-39; 50-64 18-29 18-29; 50+ Restaurants 50+ 50+ - 18-39 18-49 18-29 18-29 - Entertainment 65+ 50+ 18-49 18-39 18-49 18-39 18-29 18-29 Sports 65+ 50+ 40-64 18-29 30-39 18-39 18-29 - Real Estate 65+ 50+ - 18-39 18-49 18-39 - - Job Listings 65+ 50+ - 18-64 18-49 18-64 18-29 50-64 Travel 65+ 65+ 65+ 18-29 18-49 - 65+ 65+ Health 65+ 65+ - 18-64 18-49 18-39; 50-64 65+ 65+ Family Events - 65+ - 18-29 - 18-39; 50-64 18-29 - Consumer Research 65+ 65+ - 18-64 18-49 - - 65+ Work/School 65+ 65+ - 50-64 30-39 18-29 - 65+ Research Under 30 Under 40 30 to 50 50+ All/Most Age Groups Source: Outsell’s News Usage Research
  3. 3. The Fundamentals • Broadband will penetrate • Users will take control • News will move to the screens
  4. 4. June 2006 60 Mature, Focused Audience Deep & Broad Audience Frequency: Time Spent Per User (Minutes) 50 DrudgeReport GOAL AOL News 40 Fox News CNN 30 NYTimes.com Yahoo! News MSNBC 20 Daily Kos Real Cities Network 10 ABC News Google News Broad Audience 0 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Reach: Monthly Unique Visitors (000) Source: NetRatings, comScore Media Metrix, June 2006
  5. 5. Web 2.0 Business Model $ Packaged Atomized Content Free
  6. 6. The AP’s Web 2.0 Platform Beta AP 2.0 Web 2.0 Participants Infrastructure Distribution Consortium AP’s platform is being extended to handle ingestion, markup and indexing of member content RSS Enriched, Feeds IN XML Feeds OUT Content to be enriched XML feeds to be with: delivered by: • Categorization • Source • Entity Extraction • Category • Clustering • Geography • Search

×