OTHERS

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OTHERS

  1. 1. Welcome to Apna Paisa
  2. 2. <ul><ul><li>Apnapaisa Pvt. Ltd is India’s first and largest personal finance supermarket </li></ul></ul><ul><ul><li>The company run Apnaloan.com is the pioneer and largest market place for loans and credit cards </li></ul></ul><ul><ul><li>The Company has recently launched Apnainsurance.com, a comprehensive guide to insurance in India </li></ul></ul><ul><ul><li>Over 1 million consumers have acquired loan, credit card and insurance products through Apnaloan and Apnaisnurance </li></ul></ul>ApnaPaisa
  3. 3. <ul><ul><li>Active relationships with major banks, insurance companies and more than 500 DSAs /Agents </li></ul></ul><ul><ul><li>ApnaPaisa provides specialised services like EMI Calculator, eligibility calculator, loan and insurance comparators, industry insights etc. </li></ul></ul><ul><ul><li>ApnaPaisa is a perfect application platform for products like Personal Loan, Home Loan, Car Loan, Education Loan, Credit Card, Health Insurance, Car Insurance, Life Insurance, etc. </li></ul></ul><ul><ul><li>12x6 specialized Contact Centre, to ensure better customer experience and satisfaction </li></ul></ul>ApnaPaisa
  4. 4. <ul><li>Sequoia Capital (www.sequoiacap.com) are Series A investors </li></ul><ul><li>Board consists of </li></ul><ul><ul><li>G N Bajpai – Ex- Chairman, LIC and SEBI </li></ul></ul><ul><ul><li>R Ramaraj – Founder CEO and Ex- MD, Sify.com </li></ul></ul><ul><ul><li>KP Balaraj – MD of Sequoia Capital, Sequoia Capital India has been formed with West Bridge Capital Partners which Balaraj co-founded in 2000 </li></ul></ul><ul><ul><li>B Kasi Viswanthan – Retail banking expert, with over 15 years of retail finance experience </li></ul></ul><ul><ul><li>Harsh Roongta – Founder and CEO, is one of India's foremost personal finance experts </li></ul></ul>ApnaPaisa Team
  5. 5. ApnaPaisa @ Google Ad Planner ApnaInsurance.com and ApnaLoan.com feature in top three websites recommended by Google in their ad planner for advertisers targeting customers from personal finance industry
  6. 6. ApnaPaisa - Preferred destination of Loan & Insurance seekers 320,093 : No. of Visitors on Apnaloan.com 1,507,176 : Page views 245,292 : Absolute unique visitors 73.22% : New visits 271,853 : No. of Indian visitors (85%) 44,087 : NRI visitors Above data is from 1 st August 2008 to 15 th October 2008 114,256 : No. of Visitors on Apnainsurance.com 700,376 : Page views 100,113 : Absolute unique visitors 86.01% : New visits 110,545 : No. of Indian visitors (97%) 3,711 : NRI visitors Above data is from 1 st August 2008 to 15 th October 2008
  7. 7. Our Esteemed Clients
  8. 8. Our Alliance Partners
  9. 9. GEOGRAPHIC BREAK-UP INDIA REACH TOP 7 CITIES: 80% B TOWNS: 16% C TOWNS: 3% SALARIED : 77% SELF EMPLOYED: 23% OCCUPATION HIGH INCOME: 37% (ABOVE Rs.25000 pm) MID INCOME: 30% (ABOVE Rs.15000 pm) LOW INCOME: 24% (BELOW Rs.8000 pm) AVG INCOME: 9% (Rs.8000 pm) INCOME PER MONTH INDIA: 90% NRI: 10% ApnaPaisa Reach
  10. 10. Product Offerings
  11. 11. Product Offerings @ ApnaPaisa Product Offerings Listing Advertising to our customer base Advertising on our properties Leads
  12. 12. Advertising on our properties
  13. 13. Advertising on our properties <ul><li>ApnaPaisa provides you a perfect platform to reach the captive target audience </li></ul><ul><li>Different ad spots available on home page, inside pages and premium properties </li></ul><ul><li>Specific pages can also be targeted </li></ul><ul><li>Customized innovations can also be done </li></ul>
  14. 14. Ad Positions and Specifications Home page <ul><li>All ad sizes are Internet Advertising Board standard sizes </li></ul>
  15. 15. Inside page Ad Positions and Specifications <ul><li>All ad sizes are Internet Advertising Board standard sizes </li></ul>
  16. 16. Ad Positions and Specifications Tab Branding : Branding opportunity for “Apply button” on comparator page is available. <ul><li>All ad sizes are Internet Advertising Board standard sizes </li></ul>This tab will drive the customer to your lending page/ application form
  17. 17. Listings
  18. 18. <ul><ul><li>Brings customers close to you </li></ul></ul><ul><ul><li>Listing model enables serious customers to reach you when they need you. It gives competitive edge by making your presence felt and capturing customer mind space </li></ul></ul><ul><ul><li>Available 24 Hours a day and 7 days a Week </li></ul></ul><ul><ul><li>The internet is always &quot;on&quot; so your future clients will be able to find you no matter where they are or what time it is </li></ul></ul><ul><ul><li>Varied Listing Options </li></ul></ul><ul><ul><li>We have several listing packages in different price ranges and for different durations </li></ul></ul><ul><ul><li>Effective Representation </li></ul></ul><ul><ul><li>Our website has visitors from all around the world and is the first website of its kind aimed to increase your business. </li></ul></ul>Benefits
  19. 19. Step 1 : Customer fills the search parameters and clicks on “search” link on the homepage Listing Process
  20. 20. Step 2 : Search results matching the criteria appears. Customer clicks on the “details” link to view the complete details of shortlisted Bank / Insurance company Listing Process
  21. 21. Step 3 : Details like products offered, features of the product of the bank / insurance company appears Listing Process
  22. 22. Competitive Advantage Yes  No Customer Seriousness Features Print Media ApnaPaisa Detailed product information NO Yes  Contextuality No Yes  Reach City specific Sharply focused 
  23. 23. Advertising to our Customer base
  24. 24. Benefits <ul><li>There are 1.3 million ApnaPaisa customers </li></ul><ul><li>These customers receive fortnightly newsletters, emailers and sms, about the new offerings and the current happenings etc. </li></ul><ul><li>Advertising opportunities available on all properties </li></ul><ul><li>Tactical mailers and ad opportunities for special promotions available </li></ul>
  25. 25. Branding Options Product Offerings Newsletters Emailers SMS
  26. 26. Filters Filters Specific Product Income Gender City Age Occupation
  27. 27. ApnaPaisa : A Fortnightly newsletter sent to around 1.3 million customers Ad Positions and Specifications <ul><li>All ad sizes are Internet Advertising Board standard sizes </li></ul>
  28. 28. ApnaBizness : A Fortnightly newsletter sent to around 7500 DSAs and Insurance Agents Ad Positions and Specifications <ul><li>All ad sizes are Internet Advertising Board standard sizes </li></ul>
  29. 29. Emailers : Tactical emilers can be sent to 1.3 million ApnaPaisa customers Emailers
  30. 30. Leads
  31. 31. Benefits DIRECT CONTACT WITH CONSUMER We can bring the actual consumer in direct contact with you through real time conference call Consumer ApnaPaisa Lender/Insurance Company DATA SCREENING We confirm the data over telephone and also get additional relevant data NO PUSH Loan / Insurance seekers approach apnaloan.com / apnainsurance.com and independently submit their details REAL TIME LEADS All leads are dispatched on real time basis
  32. 32. Flow of Leads @ ApnaPaisa CONSUMER VISITS WWW.APNALOAN.COM / WWW.APNAINSURANCE.COM / They apply, register & give details about themselves & their needs <ul><li>CITY INCHARGE </li></ul><ul><ul><li>Instant Email </li></ul></ul><ul><ul><li>SMS </li></ul></ul><ul><ul><li>Online Login </li></ul></ul><ul><li>REGIONAL MANAGER </li></ul><ul><ul><li>Online Login </li></ul></ul><ul><li>HEAD OFFICE- MUMBAI </li></ul><ul><ul><li>Online Login </li></ul></ul>10 MINUTE RESPONSE Within 10 Minutes of registration, apnapaisa calls to crosscheck & get more details REAL TIME LEAD FORWARDING Selected profiles are immediately made available to banks / insurance companies online CALL RECORDING We record all the calls at this stage, to avoid any NDNC issue
  33. 33. Competitive Advantage RELEVANCY and SALIENCY We verify that the customer is looking for your stated product Possibility that the customer really wanted some other product but filled the form nonetheless   NDNC CHECK No prank leads because we have telephonic recordings to substantiate that the customer explicitly expressed interest before referral Possibility of prank leads exist Especially relevant in the NDNC context VERFICATION ASSURED Contactability is verified, therefore lower wastage Contactability is not verified ZERO WASTAGE You define your target group directly – and would get leads only on that target group. Therefore “reach wastage” is zero Reaching your desired Target Group is based keyword – user profile correlations. Therefore, “reach wastage” while much lower than display ads can still be as high as 40%. BENEFIT ApnaPaisa Internet based Search engine
  34. 34. “ Its been close to two months since we began an association with Apnaloan through you and I must say that we are quite satisfied with the quality of leads and more than satisfied with the kind of sales support that you have offered during this period by periodically interacting with us pro-actively and solving any issue. The proactive support of yours has made us look at increasing the package…” - G Sridhar, Quantum Marketing “ It is a pleasure having association with Apnaloan. It has proved instrumental in increasing our business. Our association with Apnaloan has been a very fruitful one. We are satisfied with the quality leads that you have been providing. Kudos to your entire sales team and sales support for rendering us a very good service. They have been really proactive insolving any issues with full dedication.” - Ravinder Vij , IDBI HFL “ I am very happy with your leads. Not to boost you, but it is a fact that my business has been increasing month after month ever since I subscribed to your service. Now I have confidence that I can increase my business even in future and sustain current growth easily. Your service gave me a tremendous confidence that I can survive in this business easily as long as you are with me.” - Mega Consultant Customers Speaks
  35. 35. Thank You For more details contact: rakesh@apnapaisa.com

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