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tl;dr Marketing Sep 2015

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More info : http://tldrmarketing.com

Curated by Saijo George

Published in: Marketing
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tl;dr Marketing Sep 2015

  1. 1. tl;dr Marketing – Sep 2015 by : Saijo George
  2. 2. AllTheFreeStock.com SEO Tools G+ Local Review Link Generator Website Builders
  3. 3. SEO
  4. 4. From Nov 2015 mobile sites with large content blocking app interstitials will not be considered mobile friendly. Consider using SmartBanners / Native App install
  5. 5. AdWords Express home service ads -- available today in beta for plumbers, locksmiths, house cleaners, and handymen in select cities throughout the San Francisco Bay Area. Fun Facts / I’m feeling curious SERP
  6. 6. Google Maps team drops manually verify option for your business over the phone. ( they might do it in extreme cases ) Google is expanding the medical conditions from around 400 to over 900 conditions. It will also include an option to print it out as a PDF
  7. 7. Search Query no longer available via Search Console Google fixed the bug in Search Console with drop in number of indexed pages Google is not a big fan of using Disallow in robots.txt Eg: Disallow: /example-page/ Noindex: /example-page/ Google might consider using structured markup as a ranking factor in the future.
  8. 8. Google My Business App get an update Google is testing single line sitelinks
  9. 9. Google My Business App get an update Google is testing single line sitelinks Keep your 301 redirects alive for at least one year Yandex manual action against selling links (AGS Update) Bing is retiring Link Explorer from Webmaster tools Google suing SEO company for Robocalling
  10. 10. Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve. Facebook listing in SERP no longer has review stars, there are some exceptions and review page seems to have it. Google is beta testing the automated removal of some hacked manual actions
  11. 11. Google Adds Site URL In Knowledge Graph Box Google First Click Free now only require 3 articles for free. Google News no longer requires you to follow the 3-digit rule
  12. 12. SEM
  13. 13. Starting September 1, 2015 AdWords stopped showing Flash ads on Chrome Native Gmail ads replaces text ads in Gmail – collapsed / expanded ad unit
  14. 14. TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface.
  15. 15. Page level ads in Adsense • Anchor/overlay ads • Vignette ads
  16. 16. New reporting columns for multi-channel advertisers (Interactions, Interaction Rate, Avg Cost ) Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. AdWords can convert uploaded Flash files into identical HTML5 ads, which can run in places where Flash isn’t supported. Ad Templates
  17. 17. Report Editor – an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business, has been rolled out to all advertisers.
  18. 18. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Google’s entire suite of ad platforms.
  19. 19. Report Editor – an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business, has been rolled out to all advertisers. Bing launches Bing Ads App Adsense App updated
  20. 20. Starting September 15, Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and ‘brand’ for all products when the ‘brand’ is a designated brand and the ‘condition’ is ‘new’. Google forwarding numbers arrive in Canada Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click, linear, time decay, position- based, and last-click) for each campaign or keyword.
  21. 21. From October many ad clicks will only show the main domain name in the referrer on AdWords, the referrer will no longer differentiate Google’s organic search clicks from ad clicks. They recommend +Using auto-tagging (gclid) https://goo.gl/wRuzxU +Using custom campaign parameters (utm) https://goo.gl/Lw1k9 +Using ValueTrack parameters https://goo.gl/uBwl5I Google Hotel Ads expands to smaller, independent hotels
  22. 22. Dynamic callout extensions - an automated extension that shows with your Google search ads, highlighting specific information about your business and the products you offer.
  23. 23. Social
  24. 24. Brand searches no longer shows stars / G+ review link in organic SERP Instagram adds new ad options and gets 400 million + members • Landscape photo and video • Video ads of up to 30 seconds in length • Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches • Twitter rumored to remove 140 char limit from tweets
  25. 25. Meerkat introduced live #Hashtags Signal, for Facebook and Instagram, a free discovery and curation tool for journalists. FB takes on Medium with the new Notes
  26. 26. tldrmarketing.com

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