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tl;dr Marketing – Sep 2015
by : Saijo George
AllTheFreeStock.com SEO Tools
G+ Local Review Link Generator Website Builders
SEO
From Nov 2015 mobile sites with large content blocking app interstitials will
not be considered mobile friendly. Consider using SmartBanners / Native
App install
AdWords Express home service ads -- available today in beta for plumbers,
locksmiths, house cleaners, and handymen in select cities throughout the
San Francisco Bay Area.
Fun Facts / I’m feeling curious SERP
Google Maps team drops manually verify option for your business over the
phone. ( they might do it in extreme cases )
Google is expanding the medical conditions from around 400 to over 900
conditions. It will also include an option to print it out as a PDF
Search Query no longer available via Search Console
Google fixed the bug in Search Console with drop in number of indexed
pages
Google is not a big fan of using Disallow in robots.txt
Eg:
Disallow: /example-page/
Noindex: /example-page/
Google might consider using structured markup as a ranking factor in the
future.
Google My Business App get an update
Google is testing single line sitelinks
Google My Business App get an update
Google is testing single line sitelinks
Keep your 301 redirects alive for at least one year
Yandex manual action against selling links (AGS Update)
Bing is retiring Link Explorer from Webmaster tools
Google suing SEO company for Robocalling
Repeated Webmaster guidelines violation may make a successful
reconsideration process more difficult to achieve.
Facebook listing in SERP no longer has review stars, there are some
exceptions and review page seems to have it.
Google is beta testing the automated removal of some hacked manual
actions
Google Adds Site URL In Knowledge Graph Box
Google First Click Free now only require 3 articles for free.
Google News no longer requires you to follow the 3-digit rule
SEM
Starting September 1, 2015 AdWords stopped showing Flash ads on Chrome
Native Gmail ads replaces text ads in Gmail – collapsed / expanded ad unit
TrueView is joining Search, Display, and Shopping campaigns within the core
AdWords interface.
Page level ads in Adsense
• Anchor/overlay ads
• Vignette ads
New reporting columns for multi-channel advertisers (Interactions,
Interaction Rate, Avg Cost )
Upload HTML5 ads built with Google Web Designer into Google Display
Network campaigns. AdWords can convert uploaded Flash files into identical
HTML5 ads, which can run in places where Flash isn’t supported. Ad
Templates
Report Editor – an easy-to-use reporting tool in AdWords that lets you build
custom tables and charts to help you quickly find the insights that matter to
your business, has been rolled out to all advertisers.
Customer Match allows you to upload a list of email addresses, which can
be matched to signed-in users on Google in a secure and privacy-safe way.
Universal App Campaigns are the one-stop-shop campaign type that scales
your reach and maximizes Android app installs across Google’s entire suite
of ad platforms.
Report Editor – an easy-to-use reporting tool in AdWords that lets you build
custom tables and charts to help you quickly find the insights that matter to
your business, has been rolled out to all advertisers.
Bing launches Bing Ads App
Adsense App updated
Starting September 15, Google Shopping feeds targeting Australia, Brazil,
Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain,
Switzerland, the United Kingdom or the United States requires a valid
Global Trade Item Number (GTIN) and ‘brand’ for all products when the
‘brand’ is a designated brand and the ‘condition’ is ‘new’.
Google forwarding numbers arrive in Canada
Along with conversion data advertisers can now see cost data associated
with the different attribution models (first-click, linear, time decay, position-
based, and last-click) for each campaign or keyword.
From October many ad clicks will only show the main domain name in the
referrer on AdWords, the referrer will no longer differentiate Google’s
organic search clicks from ad clicks.
They recommend
+Using auto-tagging (gclid) https://goo.gl/wRuzxU
+Using custom campaign parameters (utm) https://goo.gl/Lw1k9
+Using ValueTrack parameters https://goo.gl/uBwl5I
Google Hotel Ads expands to smaller, independent hotels
Dynamic callout extensions - an automated extension that shows with your
Google search ads, highlighting specific information about your business
and the products you offer.
Social
Brand searches no longer shows stars / G+ review link in organic SERP
Instagram adds new ad options and gets 400 million + members
• Landscape photo and video
• Video ads of up to 30 seconds in length
• Marquee, a new premium product that helps drive mass awareness and
expanded reach in a short time-frame—perfect for events like movie
premieres and new product launches
• Twitter rumored to remove 140 char limit from tweets
Meerkat introduced live #Hashtags
Signal, for Facebook and Instagram, a free discovery and curation tool for
journalists. FB takes on Medium with the new Notes
tldrmarketing.com

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tl;dr Marketing Sep 2015

  • 1. tl;dr Marketing – Sep 2015 by : Saijo George
  • 2. AllTheFreeStock.com SEO Tools G+ Local Review Link Generator Website Builders
  • 3. SEO
  • 4. From Nov 2015 mobile sites with large content blocking app interstitials will not be considered mobile friendly. Consider using SmartBanners / Native App install
  • 5. AdWords Express home service ads -- available today in beta for plumbers, locksmiths, house cleaners, and handymen in select cities throughout the San Francisco Bay Area. Fun Facts / I’m feeling curious SERP
  • 6. Google Maps team drops manually verify option for your business over the phone. ( they might do it in extreme cases ) Google is expanding the medical conditions from around 400 to over 900 conditions. It will also include an option to print it out as a PDF
  • 7. Search Query no longer available via Search Console Google fixed the bug in Search Console with drop in number of indexed pages Google is not a big fan of using Disallow in robots.txt Eg: Disallow: /example-page/ Noindex: /example-page/ Google might consider using structured markup as a ranking factor in the future.
  • 8. Google My Business App get an update Google is testing single line sitelinks
  • 9. Google My Business App get an update Google is testing single line sitelinks Keep your 301 redirects alive for at least one year Yandex manual action against selling links (AGS Update) Bing is retiring Link Explorer from Webmaster tools Google suing SEO company for Robocalling
  • 10. Repeated Webmaster guidelines violation may make a successful reconsideration process more difficult to achieve. Facebook listing in SERP no longer has review stars, there are some exceptions and review page seems to have it. Google is beta testing the automated removal of some hacked manual actions
  • 11. Google Adds Site URL In Knowledge Graph Box Google First Click Free now only require 3 articles for free. Google News no longer requires you to follow the 3-digit rule
  • 12. SEM
  • 13. Starting September 1, 2015 AdWords stopped showing Flash ads on Chrome Native Gmail ads replaces text ads in Gmail – collapsed / expanded ad unit
  • 14. TrueView is joining Search, Display, and Shopping campaigns within the core AdWords interface.
  • 15. Page level ads in Adsense • Anchor/overlay ads • Vignette ads
  • 16. New reporting columns for multi-channel advertisers (Interactions, Interaction Rate, Avg Cost ) Upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. AdWords can convert uploaded Flash files into identical HTML5 ads, which can run in places where Flash isn’t supported. Ad Templates
  • 17. Report Editor – an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business, has been rolled out to all advertisers.
  • 18. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. Universal App Campaigns are the one-stop-shop campaign type that scales your reach and maximizes Android app installs across Google’s entire suite of ad platforms.
  • 19. Report Editor – an easy-to-use reporting tool in AdWords that lets you build custom tables and charts to help you quickly find the insights that matter to your business, has been rolled out to all advertisers. Bing launches Bing Ads App Adsense App updated
  • 20. Starting September 15, Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States requires a valid Global Trade Item Number (GTIN) and ‘brand’ for all products when the ‘brand’ is a designated brand and the ‘condition’ is ‘new’. Google forwarding numbers arrive in Canada Along with conversion data advertisers can now see cost data associated with the different attribution models (first-click, linear, time decay, position- based, and last-click) for each campaign or keyword.
  • 21. From October many ad clicks will only show the main domain name in the referrer on AdWords, the referrer will no longer differentiate Google’s organic search clicks from ad clicks. They recommend +Using auto-tagging (gclid) https://goo.gl/wRuzxU +Using custom campaign parameters (utm) https://goo.gl/Lw1k9 +Using ValueTrack parameters https://goo.gl/uBwl5I Google Hotel Ads expands to smaller, independent hotels
  • 22. Dynamic callout extensions - an automated extension that shows with your Google search ads, highlighting specific information about your business and the products you offer.
  • 24. Brand searches no longer shows stars / G+ review link in organic SERP Instagram adds new ad options and gets 400 million + members • Landscape photo and video • Video ads of up to 30 seconds in length • Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches • Twitter rumored to remove 140 char limit from tweets
  • 25. Meerkat introduced live #Hashtags Signal, for Facebook and Instagram, a free discovery and curation tool for journalists. FB takes on Medium with the new Notes

Editor's Notes

  1. Only on high end mobile, they don't count towards your three ads per page limit.
  2. An interaction is the main action people take with your ad format— such as clicks for text and shopping ads, views for video ads, and engagements for Lightbox ads.
  3. An interaction is the main action people take with your ad format— such as clicks for text and shopping ads, views for video ads, and engagements for Lightbox ads.
  4. An interaction is the main action people take with your ad format— such as clicks for text and shopping ads, views for video ads, and engagements for Lightbox ads.
  5. An interaction is the main action people take with your ad format— such as clicks for text and shopping ads, views for video ads, and engagements for Lightbox ads.
  6. measuring the phone calls you receive through Google search ads.
  7. Instagram ads for everyone