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SEO News Roundup - Sep 2014

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Everything You Should Know About SEO From September 2014

By : https://twitter.com/Saijo_George

Published in: Marketing
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SEO News Roundup - Sep 2014

  1. 1. SEO News - Sep 2014 By : Saijo George Twitter : @Saijo_George Web : blog.saijogeorge.com
  2. 2. .. and you are ? • I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest. • You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs. • I have also launched some cool stuff like a list of SEO tools , AllTheFreeStock.com, … Twitter : @Saijo_George Web : blog.saijogeorge.com
  3. 3. • Consolidated billing for AdWords – agencies & large advertisers who want to get one monthly invoice. (more info) • Experiments on why numbers reported by site: search operator should not be trusted (more info) • Google Launched AdWords Callout Extensions Twitter : @Saijo_George Web : blog.saijogeorge.com
  4. 4. • Hangouts On Air showing in SERPs (SteadyDemand)(Google) Twitter : @Saijo_George Web : blog.saijogeorge.com
  5. 5. • Youtube Keyword Tools is replaced by AdWords Display Planner (SEL) • Google Site Search in SERP (more info) 1. Google can automatically show this 2. No markup results in SERP result 3. More info • AdWords Editor 10.6 (more info) Twitter : @Saijo_George Web : blog.saijogeorge.com
  6. 6. • Prolonged 503 error code could get your site out of Google's index. (JohnMu) • Google confirms Algorithm penalties will only be lifted with update to the Algorithm (JohnMu) • Google Webmaster Tools API (more info) • Google WebMaster Academy - available in 22 languages Twitter : @Saijo_George Web : blog.saijogeorge.com
  7. 7. • Buy Now buttons in Tweets – for US users , for select partners Twitter : @Saijo_George Web : blog.saijogeorge.com
  8. 8. • Google Analytics Benchmarking Report for users who have opted in to share their data anonymously(more info) • Google confirms RWD is not a ranking signal (JohnMU) • Starting Oct 15th description line 2 in Google Ads on Mobile might be replaced with ad extensions (more info) Twitter : @Saijo_George Web : blog.saijogeorge.com
  9. 9. • Bing publishes details on how it identifies URL Keyword Stuffing , updated impacted 130 Million URLs • Bing launches Campaign Planner • Google My Maps (more info) • Return on Ad Spend (ROAS) available in AdWord reports in GA – revenue for each dollar spent in AdWords • WebP Image format is ok for SEO (JohnMU) Twitter : @Saijo_George Web : blog.saijogeorge.com
  10. 10. • China blocks DuckDuckGo (Twitter) • Structured Snippets in SERP (more info) (Pierre Far) – not schema driven, <table> driven ? • Mobile clicks-to-call & Mobile phone calls combined in AdWord Reporting (more info) Twitter : @Saijo_George Web : blog.saijogeorge.com
  11. 11. • Local inventory ads (formerly called Local Product Listing Ads) now available in AU. Twitter : @Saijo_George Web : blog.saijogeorge.com
  12. 12. • Google Panda 4.1 – Sep 23rd (Pierre Far) • Bing Update – last week of Sep ? • Yahoo Directory is shutting down • Penguin update in 2014 Twitter : @Saijo_George Web : blog.saijogeorge.com
  13. 13. • Google launches ad customizers 1. text ad with variations so you can show the most relevant ad to each potential customer 2. Show real-time calls-to-action Twitter : @Saijo_George Web : blog.saijogeorge.com
  14. 14. Twitter : @Saijo_George – I usually tweet about #SEO and #design Site : blog.saijogeorge.com Twitter : @Saijo_George Web : blog.saijogeorge.com

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