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SEO News - Sep 2014 
By : Saijo George 
Twitter : @Saijo_George Web : blog.saijogeorge.com
.. and you are ? 
• I am Saijo George. I work as an internet marketer at Envato , the folks 
behind sites like ThemeForest. 
• You can follow me on @Saijo_George, and checkout some of the stuff 
I write about on blog.saijogeorge.com and a few other industry blogs. 
• I have also launched some cool stuff like a list of SEO tools , 
AllTheFreeStock.com, … 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Consolidated billing for AdWords – agencies & large advertisers who 
want to get one monthly invoice. (more info) 
• Experiments on why numbers reported by site: search operator 
should not be trusted (more info) 
• Google Launched AdWords Callout Extensions 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Hangouts On Air showing in SERPs (SteadyDemand)(Google) 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Youtube Keyword Tools is replaced by AdWords Display Planner (SEL) 
• Google Site Search in SERP (more info) 
1. Google can automatically show this 
2. No markup results in SERP result 
3. More info 
• AdWords Editor 10.6 (more info) 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Prolonged 503 error code could get your site out of Google's index. 
(JohnMu) 
• Google confirms Algorithm penalties will only be lifted with update 
to the Algorithm (JohnMu) 
• Google Webmaster Tools API (more info) 
• Google WebMaster Academy - available in 22 languages 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Buy Now buttons in Tweets – for US users , for select partners 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Google Analytics Benchmarking Report for users who have opted in 
to share their data anonymously(more info) 
• Google confirms RWD is not a ranking signal (JohnMU) 
• Starting Oct 15th description line 2 in Google Ads on Mobile might be 
replaced with ad extensions (more info) 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Bing publishes details on how it identifies URL Keyword Stuffing , 
updated impacted 130 Million URLs 
• Bing launches Campaign Planner 
• Google My Maps (more info) 
• Return on Ad Spend (ROAS) available in AdWord reports in GA – 
revenue for each dollar spent in AdWords 
• WebP Image format is ok for SEO (JohnMU) 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• China blocks DuckDuckGo (Twitter) 
• Structured Snippets in SERP (more info) (Pierre Far) – not schema 
driven, <table> driven ? 
• Mobile clicks-to-call & Mobile phone calls combined in AdWord 
Reporting (more info) 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Local inventory ads (formerly called Local Product Listing Ads) now 
available in AU. 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Google Panda 4.1 – Sep 23rd (Pierre Far) 
• Bing Update – last week of Sep ? 
• Yahoo Directory is shutting down 
• Penguin update in 2014 
Twitter : @Saijo_George Web : blog.saijogeorge.com
• Google launches ad customizers 
1. text ad with variations so you can show the most relevant ad to each 
potential customer 
2. Show real-time calls-to-action 
Twitter : @Saijo_George Web : blog.saijogeorge.com
Twitter : @Saijo_George – I usually tweet about #SEO and #design 
Site : blog.saijogeorge.com 
Twitter : @Saijo_George Web : blog.saijogeorge.com

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SEO News Roundup - Sep 2014

  • 1. SEO News - Sep 2014 By : Saijo George Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 2. .. and you are ? • I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest. • You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs. • I have also launched some cool stuff like a list of SEO tools , AllTheFreeStock.com, … Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 3. • Consolidated billing for AdWords – agencies & large advertisers who want to get one monthly invoice. (more info) • Experiments on why numbers reported by site: search operator should not be trusted (more info) • Google Launched AdWords Callout Extensions Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 4. • Hangouts On Air showing in SERPs (SteadyDemand)(Google) Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 5. • Youtube Keyword Tools is replaced by AdWords Display Planner (SEL) • Google Site Search in SERP (more info) 1. Google can automatically show this 2. No markup results in SERP result 3. More info • AdWords Editor 10.6 (more info) Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 6. • Prolonged 503 error code could get your site out of Google's index. (JohnMu) • Google confirms Algorithm penalties will only be lifted with update to the Algorithm (JohnMu) • Google Webmaster Tools API (more info) • Google WebMaster Academy - available in 22 languages Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 7. • Buy Now buttons in Tweets – for US users , for select partners Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 8. • Google Analytics Benchmarking Report for users who have opted in to share their data anonymously(more info) • Google confirms RWD is not a ranking signal (JohnMU) • Starting Oct 15th description line 2 in Google Ads on Mobile might be replaced with ad extensions (more info) Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 9. • Bing publishes details on how it identifies URL Keyword Stuffing , updated impacted 130 Million URLs • Bing launches Campaign Planner • Google My Maps (more info) • Return on Ad Spend (ROAS) available in AdWord reports in GA – revenue for each dollar spent in AdWords • WebP Image format is ok for SEO (JohnMU) Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 10. • China blocks DuckDuckGo (Twitter) • Structured Snippets in SERP (more info) (Pierre Far) – not schema driven, <table> driven ? • Mobile clicks-to-call & Mobile phone calls combined in AdWord Reporting (more info) Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 11. • Local inventory ads (formerly called Local Product Listing Ads) now available in AU. Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 12. • Google Panda 4.1 – Sep 23rd (Pierre Far) • Bing Update – last week of Sep ? • Yahoo Directory is shutting down • Penguin update in 2014 Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 13. • Google launches ad customizers 1. text ad with variations so you can show the most relevant ad to each potential customer 2. Show real-time calls-to-action Twitter : @Saijo_George Web : blog.saijogeorge.com
  • 14. Twitter : @Saijo_George – I usually tweet about #SEO and #design Site : blog.saijogeorge.com Twitter : @Saijo_George Web : blog.saijogeorge.com