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SEO News May 2015

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SEO and Marketing news roundup from the Melbourne SEO Meetup.

Meetup Page : http://www.meetup.com/Melbourne-SEO/
Twitter : https://twitter.com/Saijo_George
Website : saijogeorge.com/best-marketing-tools/

Published in: Marketing
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SEO News May 2015

  1. 1. SEO News from May 2015 By : Saijo George Twitter : @Saijo_George Web : saijogeorge.com
  2. 2. .. and you are ? • I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest. New Project Code My UI . com Twitter : @Saijo_George Web : saijogeorge.com
  3. 3. Twitter : @Saijo_George Web : saijogeorge.com Side Projects
  4. 4. • Google Now Custom Voice Action for Android Apps, express your interest here Twitter : @Saijo_George Web : saijogeorge.com
  5. 5. • Google will show Twitter streams in Mobile SERP, US only Twitter : @Saijo_George Web : saijogeorge.com
  6. 6. • Google confirms more searches on Mobile in 10 countries including US, Japan • Apple confirms AppleBot web crawler – more info • Google Business View Virtual Tour Autoplay option • Google Buy Now button in mobile SERP via sponsored ads. Twitter : @Saijo_George Web : saijogeorge.com
  7. 7. • Bookmark Local Places From Google SERP ( US Test ) Twitter : @Saijo_George Web : saijogeorge.com
  8. 8. • Google adds Local business orders and appointments from select partners. Express interest ( US for now ) • UX is a ranking factor on mobile but not on desktop and UX with *never* be more important than content. Twitter : @Saijo_George Web : saijogeorge.com
  9. 9. Google+ Dropdown Navigation loses Local Search Analytics replaces Search Queries GWT is gone meet Search Console Search Console has an App Fetch option Bing has a AppIndex Validator Twitter : @Saijo_George Web : saijogeorge.com
  10. 10. Book Review Answer Box Google update 1st week IP bug impact Local ranking. Map Maker on hold PageSpeed Service (3rd Aug 2015) Twitter : @Saijo_George Web : saijogeorge.com
  11. 11. App deep linking with goo.gl links, support for iOS Twitter : @Saijo_George Web : saijogeorge.com
  12. 12. Now on Tap, powered by App Indexing Twitter : @Saijo_George Web : saijogeorge.com
  13. 13. Social Media Twitter : @Saijo_George Web : saijogeorge.com
  14. 14. • FB’s Internet.org Platform - non-exclusive partnerships with mobile operators to offer free basic internet services to people through Internet.org. No high-bandwidth content, JS, SSL, etc. Optimized for both feature and smartphones and in limited bandwidth scenarios. • Facebook Instant Articles - with the correct markup stories will open in FB App and not mobile browser. Trial with limited partners – ability to monetize with ads, analytics capabilities. Will load Faster. Twitter : @Saijo_George Web : saijogeorge.com
  15. 15. • Facebook is bringing its carousel link ads format to its mobile app ads. Mobile developers will have access to the same ad format for app install and engagement, they can now show up to 5 images with links. Twitter : @Saijo_George Web : saijogeorge.com
  16. 16. • Facebook starts to offer Rich Native Ads via its Audience Network– FB’s mobile ad network. Twitter : @Saijo_George Web : saijogeorge.com
  17. 17. • Cinematic Pins and audience targeting pins from Pinterest. • Rise of How To Content on Youtube • Local Awareness Adverts by Facebook, that adds a Call Now / Get Direction CTA buttons to Facebook ads. Twitter : @Saijo_George Web : saijogeorge.com
  18. 18. SEM Twitter : @Saijo_George Web : saijogeorge.com
  19. 19. • More Info : Automobile Ads, Hotel Ads, Google Compare adds Mortgages Twitter : @Saijo_George Web : saijogeorge.com
  20. 20. • AdWord reporting : ability to select an attribution model for each of your conversion types, cross-device conversions will be integrated into automated bidding later this year. • AdWords Guided Tour Twitter : @Saijo_George Web : saijogeorge.com
  21. 21. • Mobile operators planning to Block Ads on their network. • Nearby businesses : If you have location extensions enabled in your account, you’ll be eligible to show these new mobile ad formats. Google search interest in "near me" has doubled since last year, with 80% coming from mobile. • ad group details reports in AdWords • AdWords Editor updated to 11.1 • now supports label, URL testing, etc Twitter : @Saijo_George Web : saijogeorge.com
  22. 22. Twitter : @Saijo_George Web : saijogeorge.com Side Projects
  23. 23. Twitter : @Saijo_George – I usually tweet about #SEO and #design Site : saijogeorge.com Twitter : @Saijo_George Web : saijogeorge.com

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