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SEO News April 2015

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SEO and Marketing news from April 2015

Published in: Marketing
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SEO News April 2015

  1. 1. SEO News from April 2015 By : Saijo George Twitter : @Saijo_George Web : saijogeorge.com
  2. 2. .. and you are ? • I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest. New Project Help Me Build . IO Twitter : @Saijo_George Web : saijogeorge.com
  3. 3. Twitter : @Saijo_George Web : saijogeorge.com
  4. 4. • Adsense Social Casino Beta via Twitter : @Saijo_George Web : saijogeorge.com
  5. 5. • June 2015 - Phone # verification in call extension and location extension. 3 ways to verify it. • New AdSense performance report – opt-in Twitter : @Saijo_George Web : saijogeorge.com
  6. 6. • Keyword Planner shows you competitor data Twitter : @Saijo_George Web : saijogeorge.com
  7. 7. • New mobile UI for devices with slow internet • Google drops In Depth Article Title from SERP Twitter : @Saijo_George Web : saijogeorge.com
  8. 8. • Transfer ownership of YouTube Channel between Google+ profiles • Google is getting in to the home services market. • Bing starts to display Mobile Friendly label in SERP • Apparently Google launched it's Doorway algo update • Signup to beta test App Indexing features Twitter : @Saijo_George Web : saijogeorge.com
  9. 9. Change of Address Tool in GWT adds subdomain support Twitter : @Saijo_George Web : saijogeorge.com
  10. 10. • EU Opens Anti-Trust Investigation On Google & Android • Yandex tried to take links out of the ranking equation, it did not go all that well and they are bringing it back. Faster Adwords conversion tracking Twitter : @Saijo_George Web : saijogeorge.com
  11. 11. App Indexing a ranking factor and now shows install button in mobile SERP. 70 new Google Now partners to show a variety of now cards. People also ask.. test in SERP Twitter : @Saijo_George Web : saijogeorge.com
  12. 12. • Mobile SERP now shows Site Name instead of URI – Don’t fake it. • Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic. • Search Funnels are now “Attribution” in AdWords Twitter : @Saijo_George Web : saijogeorge.com
  13. 13. • Emoji works in Desktop SERP • Google wants Video publisher’s opinion on Indexing and Ranking. Twitter : @Saijo_George Web : saijogeorge.com
  14. 14. • Faster and lighter mobile web pages for Indonesia. Normal vs transcoded version Twitter : @Saijo_George Web : saijogeorge.com
  15. 15. • Matched content - a free content recommendation tool for AdSense publishers • Google is working on a new AJAX crawling mechanism Twitter : @Saijo_George Web : saijogeorge.com
  16. 16. • Bing offers one box answers in SERP Twitter : @Saijo_George Web : saijogeorge.com
  17. 17. • Google gives some webmasters access to Search Analytics in GWT Twitter : @Saijo_George Web : saijogeorge.com
  18. 18. ADSENSE / ADWORDS • Mobile Friendly Label On AdWords Ads • Mandatory Shipping rates for Google Shopping causes issues for AU advertisers. • New AdWords announcements May 5 - LiveStream Twitter : @Saijo_George Web : saijogeorge.com
  19. 19. ADSENSE / ADWORDS • Google is retiring the Previous payments report from Adsense. You can download the data before June 30th Twitter : @Saijo_George Web : saijogeorge.com
  20. 20. Social • Apply for Pinterest API beta • Google+ Launches Pinterest Clone Collections Twitter : @Saijo_George Web : saijogeorge.com
  21. 21. Social • Facebook balancing content from Friends and Pages : multiple post block from same publisher relaxed, content from friends you care about more prominent in News Feed, but content they like will be pushed down. Twitter : @Saijo_George Web : saijogeorge.com
  22. 22. Twitter : @Saijo_George Web : saijogeorge.com
  23. 23. Twitter : @Saijo_George – I usually tweet about #SEO and #design Site : saijogeorge.com Twitter : @Saijo_George Web : saijogeorge.com

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