Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Generally about 70 - 80% of
search users click on Organic
listings
Twitter : @Saijo_George Web : blog.saijogeorge.com
TRUE...
SEO Initiation – Part 1
By : Saijo George
Twitter : @Saijo_George Web : blog.saijogeorge.com
Who are you
• I am Saijo George.
• I work as an internet marketer at Envato , the folks behind sites like
ThemeForest.
• Y...
We are going to look at
• What is SEO
• How search engines work
• Introduction to On Page vs Off Page
• Introduction to Bl...
What is SEO ?
Twitter : @Saijo_George Web : blog.saijogeorge.com
What is SEO ?
Making sure you content is presented in the best possible way to be
found , indexed and ranked in the SERPs
...
How search engines work
Twitter : @Saijo_George Web : blog.saijogeorge.com
How search engines work
Crawling the Web - spiders, schema markups, sitemaps, site structure
Building a Search Index – Pag...
On Page vs Off Page vs On Site
Twitter : @Saijo_George Web : blog.saijogeorge.com
On Page vs Off Page vs On Site
Meta Titles
Description ( for SEO ? )
H1 Tags - multiple ?
Keywords – LSI, Synonyms
Schema ...
Black Hat vs White Hat vs Grey
Hat vs Blue Hat
Twitter : @Saijo_George Web : blog.saijogeorge.com
Black Hat vs White Hat vs Grey Hat vs Blue Hat
Twitter : @Saijo_George Web : blog.saijogeorge.com
Black Hat – Breaking
Gui...
Twitter : @Saijo_George – I usually tweet about #SEO and #design
Site : blog.saijogeorge.com
Twitter : @Saijo_George Web :...
Check out my curated list of SEO tools
http://saijogeorge.com/best-marketing-tools/
Twitter : @Saijo_George Web : blog.sai...
Upcoming SlideShare
Loading in …5
×

SEO Initiation 1 - Melbourne SEO Meetup

1,643 views

Published on

This is the presentation material that will be used in the SEO Initiation Class at the Melbourne SEO Meetup on 06/08/2014

Presented by : Saijo George

Resources : http://saijogeorge.com/best-marketing-tools/
Twitter : https://twitter.com/Saijo_George

Published in: Marketing
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ♣♣♣ http://ishbv.com/tedsplans/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ➤➤ http://tinyurl.com/y3hc8gpw
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ★★★ http://ishbv.com/tedsplans/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • @Kirti Ramani

    Hi Kirti

    That was a True / False question :) With the diversity of new SERPs with things like image box, site-links, answer boxes, knowledge graph, in-depth articles, ads with extensions like reviews, images, etc it will be hard to get an average around Organic vs PPC CTR.

    For historical reference you can see this : http://searchenginewatch.com/article/2200730/Organic-vs.-Paid-Search-Results-Organic-Wins-94-of-Time
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hey Saijo, may I know from where you get the data of 70-80% users click on organic?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

SEO Initiation 1 - Melbourne SEO Meetup

  1. 1. Generally about 70 - 80% of search users click on Organic listings Twitter : @Saijo_George Web : blog.saijogeorge.com TRUE FALSE
  2. 2. SEO Initiation – Part 1 By : Saijo George Twitter : @Saijo_George Web : blog.saijogeorge.com
  3. 3. Who are you • I am Saijo George. • I work as an internet marketer at Envato , the folks behind sites like ThemeForest. • You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs. Twitter : @Saijo_George Web : blog.saijogeorge.com
  4. 4. We are going to look at • What is SEO • How search engines work • Introduction to On Page vs Off Page • Introduction to Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com
  5. 5. What is SEO ? Twitter : @Saijo_George Web : blog.saijogeorge.com
  6. 6. What is SEO ? Making sure you content is presented in the best possible way to be found , indexed and ranked in the SERPs Is a long term strategy, playing catch-up is easier than you think Is not a shady process, shortcuts WILL come back to haunt you Is constantly evolving Twitter : @Saijo_George Web : blog.saijogeorge.com
  7. 7. How search engines work Twitter : @Saijo_George Web : blog.saijogeorge.com
  8. 8. How search engines work Crawling the Web - spiders, schema markups, sitemaps, site structure Building a Search Index – PageRank, Domain Rank, Author Rank, Knowledge Graph, Semantic Relationship Providing users with relevant results - SERP, rich user experience on various devices Twitter : @Saijo_George Web : blog.saijogeorge.com
  9. 9. On Page vs Off Page vs On Site Twitter : @Saijo_George Web : blog.saijogeorge.com
  10. 10. On Page vs Off Page vs On Site Meta Titles Description ( for SEO ? ) H1 Tags - multiple ? Keywords – LSI, Synonyms Schema Markup Site Structure Sitemaps Images – alt tags Copy Internal links , etc Twitter : @Saijo_George Web : blog.saijogeorge.com Links Link Profile NoFollow vs Follow Site Speed Mobile Friendly
  11. 11. Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com
  12. 12. Black Hat vs White Hat vs Grey Hat vs Blue Hat Twitter : @Saijo_George Web : blog.saijogeorge.com Black Hat – Breaking Guidelines & Law Cloaking Hidden Links Template Injection Grey Hat – Breaking Guidelines Recipe Schema to get SERP pic Automated Linking Software $5 SEO campaigns Social Share for Links White Hat – the good stuff
  13. 13. Twitter : @Saijo_George – I usually tweet about #SEO and #design Site : blog.saijogeorge.com Twitter : @Saijo_George Web : blog.saijogeorge.com
  14. 14. Check out my curated list of SEO tools http://saijogeorge.com/best-marketing-tools/ Twitter : @Saijo_George Web : blog.saijogeorge.com

×