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Everything You Should Know About SEO From Aug 2014

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Quick roundup of all the SEO and marketing news from Aug 2014. I will be presenting on this at the Melbourne SEO Meetup on Sep 3rd.

Blog post with more info on these : http://blog.saijogeorge.com/seo-news-roundup-aug-2014/

Get in touch with me on Twitter : @Saijo_George

Published in: Marketing
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Everything You Should Know About SEO From Aug 2014

  1. 1. I still think Google+ is awesome TRUE FALSE Twitter : @Saijo_George Web : blog.saijogeorge.com
  2. 2. SEO News - Aug 2014 By : Saijo George Twitter : @Saijo_George Web : blog.saijogeorge.com
  3. 3. .. and you are ? • I am Saijo George. • I work as an internet marketer at Envato , the folks behind sites like ThemeForest. • You can follow me on @Saijo_George, and checkout some of the stuff I write about on blog.saijogeorge.com and a few other industry blogs. Twitter : @Saijo_George Web : blog.saijogeorge.com
  4. 4. Aug 1 - 10 • A possible 2nd update to Google Pigeon – a local search ranking algorithm change. • Your Google My Business listings - Google Place Listing - Google Local Business listing can be automatically verified if your website URL is already part of your verified sites in Google Webmaster Tools for certain categories. (more info) • A/B Tests for Publisher Logo in SERP on mobile, sourced from KG (more info) Twitter : @Saijo_George Web : blog.saijogeorge.com
  5. 5. Aug 1 - 10 • GWT shows you a copy of the reconsideration request. • Google News Publisher Center (more info) – verify ownership, add labels and new sections. • Updates to shipping configuration tool in Google Merchant Center (more info) • SSL will give you a slight ranking boost in SERP (more info) – real-time algo, works per URL not domain (more info) Twitter : @Saijo_George Web : blog.saijogeorge.com
  6. 6. Aug 1 - 10 • How Google Works a book by Eric Schmidt (more info) • Possible Panda update 8th Aug Twitter : @Saijo_George Web : blog.saijogeorge.com
  7. 7. Aug 11 - 20 • GMT warning for faulty mobile redirects (more info) • GWT Fetch as Google now offers syntax highlighting • Google AdSense Publishers gets pushed on to New Dashboard • Webmaster Guidelines updated to include reference to low-quality guest blog posts Twitter : @Saijo_George Web : blog.saijogeorge.com
  8. 8. Aug 11 - 20 • New tool to Convert PLAs campaigns to Google Shopping ad campaigns. (more info) • Bing launched Conversational Search (more info) • Forced close variant matching (misspellings, singular and plural forms, acronyms, stemmings, abbreviations and accents) for all exact and phrase keywords in Adwords. (more info) .. Bing too in US Twitter : @Saijo_George Web : blog.saijogeorge.com
  9. 9. Aug 11 - 20 • Link network ~Rankseller.de~ & ~Teliad.de~ customers gets manual penalty. (more info) • Negative SEO extortion emails (more info) (Google Responds) Twitter : @Saijo_George Web : blog.saijogeorge.com
  10. 10. Aug 20 - 31 • AdWords Launched Website Call Conversions – AU supported • App Deeplinks on Search and YouTube Ads (more info) • Facebook vs Click Bait - Click-Baiting Headlines & Links Within Photo Captions (more info) • Authorship is done – social aspect of it works, G claims they are not processing the data, GWT authorship dashboard , RichSnippet testing tool is gone, inpostauthor advance search is gone. • Author Rank/ good guy algorithm ? Will they figure out all that by themselves? Twitter : @Saijo_George Web : blog.saijogeorge.com
  11. 11. Aug 20 - 31 • Pinterest Analytics for business accounts • Twitter Analytics for everyone • Knowledge Vault - The next version of KG? • Taking bets on Penguin 3.0 Twitter : @Saijo_George Web : blog.saijogeorge.com
  12. 12. Twitter : @Saijo_George – I usually tweet about #SEO and #design Site : blog.saijogeorge.com Twitter : @Saijo_George Web : blog.saijogeorge.com
  13. 13. Check out my curated list of SEO tools http://saijogeorge.com/best-marketing-tools/ Twitter : @Saijo_George Web : blog.saijogeorge.com

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