Top EmailMarketing Tip -Develop aProgramme!Duncan WoodProduct Manager
Who?                                            Powered byTOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
Overview- Why develop a programme?- How do I?- Why E-marketing needs CRM?- Why CRM needs E-marketing?- Resources for youTO...
Why Develop aProgramme?TOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
Increase in   Email Marketing                                                     PLANNED AN                              ...
But.. Only..    CLEAR    GOAL, SEGMENTED    AND ON TIMESource: MarketingSherpa 2012 Email Marketing Benchmark Report
HowDo I?TOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
HowDo I?TOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
Why E-marketing needs CRMMore than Contact InformationThe message can only be as good as the dataallows it to be.
Why E-marketing needs CRMRelevancyo Batch and blast  marketing doesn‟t  worko With insight comes  focus – focused  messagi...
Why E-marketing needs CRMPersonalisationPersonal, up to date merge data fromCRM
Why E-marketing needs CRMData AccessCRM applications areoften integrated intoERP and AccountingProducts – more datamore re...
Why CRM needs E-marketingMeasurement & EnrichmentE-marketing allows analysis & adds to the overallhistory in CRM including...
Why CRM needs E-marketingData is Data until you do something with itGive the user areason to think.. o “So if I enter this...
Why CRM needs E-marketingThe Circle of (Data) Lifeo CRM is static unless it is fed  and driven by informationo CRM feeds e...
Why CRM needs E-marketingMarketing Drives Sales Engagemento E-marketing results  inform the Sales  about the customero If ...
Why Integrated is BetterAutomation o Data drives Marketing activities o As the data in the CRM changes, so does a   target...
OnlineResourcesLink                                             DescriptionOur Whitepaper                                 ...
Say „Hello‟…Here or there      Stand F24     @sageukcrm
Upcoming SlideShare
Loading in …5
×

TFM&A Presentation by Duncan Wood - Tips about Email Marketing

1,049 views

Published on

Slides from Duncan's presentation at TFM&A about maximising your email marketing budget. The sesssion was titled "Top Email Marketing Tip - Develop a Programme!" on Wed 27th Feb 2013 in London. It covered: Email Marketing planning & strategy, CRM & Email Marketing.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,049
On SlideShare
0
From Embeds
0
Number of Embeds
50
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Whitepaper covers:Content is kingTips about: subject line, variety, testing…. Build your listUse every opportunity to get people to subscribeDesign tipsTargeting your results – analyse and take actionGlossary of terms
  • If the database is set up properly I can be relevant and highly targeted with my message. One message to my database will yield far lesser results than 3 or 4 targeted messages to the same group.
  • Not only merge information but CRM allows you to recognize important milestones in a relationship, whether it is as simple as birthday wishes or as important as a proposal before a meeting, CRM can deliver automatically.
  • There is a lot of information living in an ERP solution. Not everyone should have access to the ERP system. The interoperability of ERP and CRM allows for more tailored messaging and more
  • Reporting on the basic open and click level is nice for the marketer, but doesn’t do much for the sales guy. E-marketing needs a place to take personal, contact by contact information that is highly relevant for the actual user of CRM.
  • Henry Ford....“If everyone is moving forward together, then success takes care of itself.”
  • CRM & Email marketing have a symbiotic relationship
  • With a true integration, E-marketing activity can trigger as a result of what the database is telling it to do. You have 3 campaigns running, one for new prospects, one for hot prospects and one for new customers. As your customer status changes in the database, it will automatically move them between campaigns.
  • TFM&A Presentation by Duncan Wood - Tips about Email Marketing

    1. 1. Top EmailMarketing Tip -Develop aProgramme!Duncan WoodProduct Manager
    2. 2. Who? Powered byTOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
    3. 3. Overview- Why develop a programme?- How do I?- Why E-marketing needs CRM?- Why CRM needs E-marketing?- Resources for youTOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
    4. 4. Why Develop aProgramme?TOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
    5. 5. Increase in Email Marketing PLANNED AN INCREASE IN EMAIL MARKETING BUDGET IN 2012Source: MarketingSherpa 2012 Email Marketing Benchmark Report
    6. 6. But.. Only.. CLEAR GOAL, SEGMENTED AND ON TIMESource: MarketingSherpa 2012 Email Marketing Benchmark Report
    7. 7. HowDo I?TOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
    8. 8. HowDo I?TOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
    9. 9. Why E-marketing needs CRMMore than Contact InformationThe message can only be as good as the dataallows it to be.
    10. 10. Why E-marketing needs CRMRelevancyo Batch and blast marketing doesn‟t worko With insight comes focus – focused messaging, focuse d target group
    11. 11. Why E-marketing needs CRMPersonalisationPersonal, up to date merge data fromCRM
    12. 12. Why E-marketing needs CRMData AccessCRM applications areoften integrated intoERP and AccountingProducts – more datamore relevancy
    13. 13. Why CRM needs E-marketingMeasurement & EnrichmentE-marketing allows analysis & adds to the overallhistory in CRM including opens, links clicked
    14. 14. Why CRM needs E-marketingData is Data until you do something with itGive the user areason to think.. o “So if I enter this.. Then what happens?” o Suddenly they see the benefit of “accurate & timely data”
    15. 15. Why CRM needs E-marketingThe Circle of (Data) Lifeo CRM is static unless it is fed and driven by informationo CRM feeds email marketingo Email Marketing feeds CRM
    16. 16. Why CRM needs E-marketingMarketing Drives Sales Engagemento E-marketing results inform the Sales about the customero If Sales get a hot lead as a result of email marketing then Sales are happy
    17. 17. Why Integrated is BetterAutomation o Data drives Marketing activities o As the data in the CRM changes, so does a target group o As E-Marketing interaction occurs - CRM is informed
    18. 18. OnlineResourcesLink DescriptionOur Whitepaper http://bit.ly/TFMWhitepaperOur free trail & product info http://bit.ly/Xu72taSwiftpage blog - the guys that power http://blog.swiftpage.com/Sage e-MarketingMarketing Sherpa – great email http://www.marketingsherpa.com/marketing case studies & researchHundreds of original articles and http://www.email-marketing-resources to help you start or improve reports.com/your opt-in email marketing.Email Marketing Blog by Tamara http://www.b2bemailmarketing.com/GielenTOP EMAIL MARKETING TIP - DEVELOP A PROGRAMME!
    19. 19. Say „Hello‟…Here or there Stand F24 @sageukcrm

    ×