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We’ll be talking, and sharing case studies, about three themes that are essential for successful CRM deployment. Firstly why communication in the planning phase pays dividends in defining needs, committing to measures & building coherence across your company. Secondly, how collaboration can move CRM initiatives company-wide, enabling linkage of processes to unlock value & knowledge within a business. Finally, we will consider how CRM allows companies to better compete, with information on tap helping focus on a company’s strategic goals – now & in the future.