WFO - Module 2


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WFO - Module 2

  1. 1. LinkedIn Training Module 2 Sales 2.0 — Building your LinkedIn Network
  2. 2. <ul><li>Module 1 Section 3 </li></ul><ul><li>You should now: </li></ul><ul><li>• Have an account on LinkedIn </li></ul><ul><li>• Completed your profile </li></ul><ul><li>• Selected fields for your public profile </li></ul><ul><li>Invited those you know to join your network </li></ul>
  3. 3. SECTION 2. Groups How to find and join groups on LinkedIn SECTION 1. The Art of Engagement How to find and invite people to join your network and research companies SECTION 3. Best Practices LinkedIn dos and don’ts
  4. 4. SECTION 1. The Art of Engagement; how to approach others on LinkedIn: Using Advanced Search Shared Groups Researching Companies Take a moment to invite someone you don’t know to join your network
  5. 24. Your Turn! Invite someone outside of your network to connect with you. (Hint – you can do a company search, people search, or look for someone in a shared group that you would like to invite to connect.) Send an invite!
  6. 25. SECTION 2. Groups Finding Groups How to Join groups Take a moment to look for groups that you may want to join Join the WorkflowOne Sales Group
  7. 30. Your Turn! Take a moment to look for groups that you may want to join. Search for groups such as: Your Alma Mater Shared Interests Groups that your prospects may join Industry specific
  8. 31. How to join the WorkflowOne Digital Solutions Group
  9. 33. 1 2
  10. 37. SECTION 3. Best Practices LinkedIn dos and don’ts
  11. 38. Best Practices Think about how you can deliver value vs. ‘selling’ your company Engage, don’t push Be authentic It’s about people not technology Be patient and measure results
  12. 39. Congratulations You should know how to: Use Advanced Search for researching people and companies Invite someone you don’t know to join your network Research and join groups including the WorkflowOne sales group
  13. 40. Next Steps Answer the 5 exit questions on what you learned in this module. Check the Workflow One Digital Solutions Group for additional tips and answers to the group’s questions. Start module 3
  14. 41. <ul><li>Test What You Have Learned </li></ul><ul><li>Module Two </li></ul><ul><li>Exit Questions </li></ul><ul><li>1. How can I grow my network? </li></ul><ul><li>Wait for people to contact me. </li></ul><ul><li>Accept only invitations from people I know. </li></ul><ul><li>Promote my membership and contact people. </li></ul><ul><li>2. LinkedIn has a few unwritten rules. With that in mind, do you think the following statements true or false: </li></ul><ul><li>a. You should accept every invitation so you don’t hurt someone’s feelings. </li></ul><ul><li>True or False </li></ul><ul><li>b. The only thing that matters with LinkedIn is how many people are in your network. </li></ul><ul><li>True or False </li></ul><ul><li>c. To use LinkedIn effectively you should schedule time each day or week. It should become part of your sales process. </li></ul><ul><li>True or False </li></ul>
  15. 42. <ul><li>3.You should just focus on tier one connections within your network for the best results because these are the people who know you. </li></ul><ul><li>True or False </li></ul><ul><li>4. The best use of LinkedIn is letting people know what you and your company have to offer. </li></ul><ul><li>a. True. This is an community of businesses people who are there to promote themselves. </li></ul><ul><li>b. True. But most importantly it should be done in a way that is informative and helpful. </li></ul><ul><li>c. False. You should just provide helpful information and not discuss directly what you do. </li></ul><ul><li>5. You can join as many groups as you want. </li></ul><ul><li>True or false </li></ul>Test What You Have Learned
  16. 43. Answers to Module 2 <ul><li>Answer to question 1- </li></ul><ul><li>#2 – You need to promote your membership and get involved with your contacts for the best networking results. </li></ul><ul><li>Answer to question 2 – </li></ul><ul><li>#1. False. Not everyone should be in your network. Choose who you want to include based on what is best for your business. </li></ul><ul><li>#2. False. The number of people has no value, if you don’t use the platform to promote yourself and your business in a helpful and profession manor. </li></ul><ul><li>#3. True. Strategize on how to use the platform to provide communication more efficiently and effectively with those who can help you to grow your business. Schedule your time for the best results. </li></ul><ul><li>Answer to question 3 – </li></ul><ul><li>False. The most effective way to use LinkedIn is to make connections with those in your whole network. LinkedIn was designed so that you can ‘see’ the connections you have and thus create an opportunity to be introduced or connect with a greater number of people. </li></ul><ul><li>Answer to question 4 – </li></ul><ul><li>#2. As with any networking opportunity it’s about give and take. You want to help others and in turn they will help you. It is important to think about the benefits you have to offer and how you can contribute to get the best results. This can be done by taking the time to learn more about the person you are trying to connect with, taking time to offer helpful answers to questions or sharing information via links to your groups or your status updates. </li></ul><ul><li>Answer to question 5 – </li></ul><ul><li>False - At this time LinkedIn limits you to 50 groups. You can drop out of groups in order to join new ones. </li></ul>