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An innovative personal care diagnostic device and the creation and delivery of a landmark
mobile money transfer and payments service for emerging markets are just two of the many breakthrough products developed by Sagentia in consumer markets.
These highlight our ability to offer new solutions to client companies who are under sustained competitive pressure to deliver both value and meaningful experiences to consumers.
The demand for differentiation as a means to attain competitive advantage in consumer markets is ever present. Whether it be the need to respond to the babyboomer generation, consumer wellness or emerging markets, companies are looking for fast turnaround product innovation. We have more than 25 years experience specialising in needs-led technology innovation and breakthrough device development to create competitive advantage for the consumer, medical and industrial markets.
Within the consumer market, we partner on category growth challenges across the innovation lifecycle, from market needs analysis through to product development and transfer to manufacture. Currently, much of Sagentia’s work is in the personal care, household and food & drink industries.
For those clients engaging in the enormous growth opportunities presented by emerging
markets, a primary challenge is the development of locally relevant products that have high levels of performance – but with a lower price tag and possibly bundled in a different business model.
In the fast moving consumer goods (FMCG) market, there is a trend towards brand differentiation through the use of devices. These devices are being used to redefine brand efficacy and consumer experience. For example, diagnostics are being used to provide
feedback and guidance to the consumer.
Making sense of health is still a huge theme in the food & drink category. Companies are combining ‘magic bullet’ ingredients into brand bundles that put the consumer in control of a fun behavioural and consumption regime.
These opportunities will only be grasped by those that have a real passion for consumer needs and ability to translate these needs into appropriate concepts and technologies. Our end-to-end offering and our emerging markets experience mean that we are well placed to help.