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Sector Brochure: Consumer

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An innovative personal care diagnostic device and the creation and delivery of a landmark
mobile money transfer and payments service for emerging markets are just two of the many breakthrough products developed by Sagentia in consumer markets.

These highlight our ability to offer new solutions to client companies who are under sustained competitive pressure to deliver both value and meaningful experiences to consumers.

The demand for differentiation as a means to attain competitive advantage in consumer markets is ever present. Whether it be the need to respond to the babyboomer generation, consumer wellness or emerging markets, companies are looking for fast turnaround product innovation. We have more than 25 years experience specialising in needs-led technology innovation and breakthrough device development to create competitive advantage for the consumer, medical and industrial markets.

Within the consumer market, we partner on category growth challenges across the innovation lifecycle, from market needs analysis through to product development and transfer to manufacture. Currently, much of Sagentia’s work is in the personal care, household and food & drink industries.

For those clients engaging in the enormous growth opportunities presented by emerging
markets, a primary challenge is the development of locally relevant products that have high levels of performance – but with a lower price tag and possibly bundled in a different business model.

In the fast moving consumer goods (FMCG) market, there is a trend towards brand differentiation through the use of devices. These devices are being used to redefine brand efficacy and consumer experience. For example, diagnostics are being used to provide
feedback and guidance to the consumer.

Making sense of health is still a huge theme in the food & drink category. Companies are combining ‘magic bullet’ ingredients into brand bundles that put the consumer in control of a fun behavioural and consumption regime.

These opportunities will only be grasped by those that have a real passion for consumer needs and ability to translate these needs into appropriate concepts and technologies. Our end-to-end offering and our emerging markets experience mean that we are well placed to help.
http://www.sagentia.com/consumer

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Sector Brochure: Consumer

  1. 1. Consumer Next generation products and services
  2. 2. Consumer ConsumerConsumer Recent case studies An innovative personal care diagnostic device Taking lessons in diagnostics from the Personal care and the creation and delivery of a landmark medical industry, we developed a device mobile money transfer and payments service for Unilever’s Dove brand to deliver an for emerging markets are just two of the many experience that supports brand activation breakthrough products developed by Sagentia and encourages consumer trials. in consumer markets. The device gives an instant reading on the level of damage to hair so a stylist/hostess can advise on a care and product regime. It also connects to These highlight our ability to offer new solutions the internet and uploads the consumer’s damage scores along with various to client companies who are under sustained metadata to provide a foundation for a consumer service platform and an R&D research platform. From business needs identification to prototype competitive pressure to deliver both value and in under a year, we have incorporated not only net-new technology but meaningful experiences to consumers. true-to-brand industrial design and presentation. The demand for differentiation as a means to of performance – but with a lower price tag and Creation and delivery of Raising performance Emerging markets Food & drink attain competitive advantage in consumer markets possibly bundled in a different business model. is ever present. Whether it be the need to respond M-PESA, a multi-award in beverage delivery. to the babyboomer generation, consumer wellness In the fast moving consumer goods (FMCG) market, or emerging markets, companies are looking for there is a trend towards brand differentiation through winning, landmark mobile Flavia needed to improve the performance of its hot drinks vending machine, which fast turnaround product innovation. We have more the use of devices. These devices are being used to money transfer and required rethinking of the traditional ‘live than 25 years experience specialising in needs-led redefine brand efficacy and consumer experience. technology innovation and breakthrough device For example, diagnostics are being used to provide payments service. steam’ milk heating process. Our solution feedback and guidance to the consumer. resulted in a system that produces first- development to create competitive advantage for We developed this breakthrough mobile class foam from a sachet of dried milk, the consumer, medical and industrial markets. Making sense of health is still a huge theme in the payment solution for Vodafone, with key focus without the use of additives. This perfect food & drink category. Companies are combining on the needs of the primary users. Designed head of firm, dry foam is created within Within the consumer market, we partner on for use in emerging economies where banking ‘magic bullet’ ingredients into brand bundles that 20 seconds, producing a coffee shop quality category growth challenges across the innovation infrastructure put the consumer in control of a fun behavioural cappuccino. The enhanced system has sold lifecycle, from market needs analysis through to is either poor or and consumption regime. successfully around the world. product development and transfer to manufacture. expensive, the Currently, much of Sagentia’s work is in the personal These opportunities will only be grasped by those M-PESA service care, household and food & drink industries. that have a real passion for consumer needs and has proved to be A radically new Home ability to translate these needs into appropriate safe, reliable, easy For those clients engaging in the enormous concepts and technologies. Our end-to-end to use and cheap growth opportunities presented by emerging offering and our emerging markets experience for anyone with a approach to consumer markets, a primary challenge is the development of locally relevant products that have high levels mean that we are well placed to help. mobile phone. The rapid take up of the shower technology. system exceeded Working in close partnership with our client all expectations. Grohe, we defined the parameters for a It is now firmly new electronic, remotely controlled shower. We have more than 25 years experience established in several countries Subsequent to detailed product development, we assisted our client throughout the specialising in needs-led technology innovation around the world and used by manufacturing support phase including guidance on safety approvals and EMC and breakthrough device development to create many millions testing. The product rapidly became our of satisfied client’s best-selling product and positioned competitive advantage for the consumer, medical customers. it as a true innovator. and industrial markets.
  3. 3. Our work draws on deep scientific talent and savvy integration with design. Our products and services are differentiated on the grounds of efficacy and user experience.What Sagentia brings to R&D projects:• Breakthrough innovation: we realise products • Multidisciplinary teams: our teams integrate that redefine the basis of competition deep scientific talent with savvy design• Speed of delivery: we achieve fast time to market • Cross industry knowledge transfer: we share with concept to launch typically between 6-18 months innovations, best practices and technology advancements across medical, industrial and• Full innovation lifecycle support: we offer an consumer industries end-to-end service, from front end research, through product development to manufacturing • Emerging markets: using a developed methodology, we deliver tailored innovation• Core science and technology expertise: we have for the emerging markets deep science and technology expertise across multiple sub-specialty areas We work in partnership with our clients to add value at any stage of the innovation and product development process Front end needs and Concept generation and Technology and product Delivery and transfer market analysis technology invention development to manufacture re g rt ce n tu ce in o t er tio uc en g g ot pp g ac n en n m in rin tin t tio t rod tio uc lig ng es ho su en uf g lig st to t to e ee in en n ou gi ed ca ra pl di an s ea te gi sis em n us es g en p di ty s m rs on y in lo sig st ci rin ili or pm s a tifi tr tio sc ue cr m & er m & ch c ly te ue m no ng on rin ag isi ab ct g ar he os na g liv de ea y gy ss gy ou tu en ld n ys to em i lo in gy rd rin g id log us fa an ch se tv tio fp st & tc se f t de ac ta lin lo se lo ls ve ca id yp bl d up er te s & an te lie ep m ito sy ical em ile & no no as no re e o de f o isa uc & uf ro or de ni ke el sf ds er ra ot pp e m ht nc ta ta nt ns on an od od m oo an ch ch ch ch w st ic al ar ot tr st al ee t ll Hu Op Lig Da De Co Co Su Vo Fu Po Re Se Sy Sc Te Te Te Te Pr Pr Pr M M M M Tr IP N
  4. 4. Sagentia Sagentia is a global innovation, technology and product development company. We provide outsourced R&D consultancy services to start ups through to global market leaders in the medical, industrial and consumer sectors. With global headquarters in Cambridge, UK, and US headquarters in Cambridge, Massachusetts, Sagentia works with clients from front end market needs analysis through to transfer to manufacture. We deliver innovation around new technologies and new generation products and services that provide commercial value and market advantage. The company also assists business leaders to create strategies for technology, innovation and growth. Sagentia Ltd | Harston Mill | Harston | Cambridge | CB22 7GG | UK T. +44 1223 875200 Sagentia Inc | One Broadway | 14th Floor | Cambridge | MA 02142 | USA T. +1 617 401 3170 www.sagentia.com info@sagentia.comV1 1011 © Sagentia

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