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Case Study - Innovative Personal Care Device

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Taking lessons in diagnostics from the medical industry, we developed a personal care device for Unilever’s Dove brand to deliver an experience that supports brand activation and encourages consumers to trial Dove products.
http://www.sagentia.com/personal-care

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Case Study - Innovative Personal Care Device

  1. 1. The approach Taking lessons in diagnostics from the medical industry, we developed a device for Unilever’s Dove brand to deliver an experience that supports brand activation and encourages consumers to trial Dove products. The device uses hair-on-hair friction as a measure of hair surface damage and gives an instant reading, allowing the hostess to advise on a specific care and product regime. We worked with Unilever from concept through to full production, taking responsibility for all aspects from industrial design, product development & global testing through to transfer to, and management of, the contract manufacturer The end result The device connects to the internet and uploads damage scores along with various metadata to provide a foundation for both a consumer service platform and an R&D research platform. Innovative personal care diagnostic device

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