Case Study: Delivering emerging market services

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Vodafone’s vision for this service combined existing SMS technology with the extraordinary growth in mobile phone ownership. Today M-PESA is a fully commercial service with over 10 million users across Kenya, Tanzania, Afghanistan and India.
M-PESA was initially launched by Vodafone in Kenya in March 2007, providing a simple yet highly secure platform from which to send and receive payments.
http://www.sagentia.com/consumer

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Case Study: Delivering emerging market services

  1. 1. The Approach Sagentia created a compelling service proposition to help Vodafone build a substantial presence in emerging markets . M-PESA is a money transfer service that can run on the most basic mobile phone. Sagentia prototyped, test marketed and now runs the M-PESA service for Vodafone. The End Result Launched in Kenya mid-2007, the service now has more than 5 million registered users. The service has also been recently launched in Tanzania and Afghanistan. Delivering emerging market services www.sagentia.com

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