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India is rapidly advancing in the technological space. With the growing population and increasing smartphone penetration, India is going mobile and digital. Smartphone and internet is not just for the rich and wealthy but more users are becoming informed by getting access of mobile internet. Out of the 1.25 billion people in India, there is huge internet penetration generating a 70% traffic from mobile alone.
This opens up a huge scope for mobile CRM for businesses in India. Why specifically for India? Because in India, businesses happen with a personal touch and not remotely over a webinar or a skype session. Face to face meetings, on site demos and negotiation form the heart of an Indian business and from a small vendor to a large scale enterprise, there will hardly be any deal which will be sealed over the phone. The touch and feel factor is still prevalent in industries.
When businesses are conducted in this model, the salesperson will be required to go often on a client visit to give a demonstration of the product, close the deal or negotiate. It is important hence, in such an environment, that he is constantly updated and enabled with proper tools to help him close the deal.