Going Viral (Pedro de Bruyckere)
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Going Viral (Pedro de Bruyckere)
Oct. 27, 2010•0 likes•204 views
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Technology
Pedro de Bruyckere Arteveldehogeschool of Gent
Going Viral (Pedro de Bruyckere)
- Word of Mouth
- Viral campaigns where the real purpose is hidden.
- Mediasmart?
- Technology vs content
Editor's Notes
- Ahuja et al. found “there was no real evidence” of a moral dilemma when respondents were interviewed about this approach (Ahuja et al., 2007) Swaenepoel et al. describe a similar study by Rigsby where was revealed that youngsters between 19 and 34 maybe think of covert marketing as being the least ethical, at the same time they also find this way of doing things the most acceptable marketing strategy.