Xs2 Lukas Pauka presentatie: Promise of mobile for retail

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Presentation during the Event Hup Holland Hup. Lukas Pauka presented: "Promise of Mobile for Retail" in the Headquarters of Sunweb.

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Xs2 Lukas Pauka presentatie: Promise of mobile for retail

  1. 1. © 2013 XS2. Private and Confidential. All rights reserved. Lukas Pauka Account Director @ XS2 l.pauka@xs2theworld.com
  2. 2. © 2013 XS2. Private and Confidential. All rights reserved. Lipton | Eerste Mobiele Sociale Campagne
  3. 3. © 2013 XS2. Private and Confidential. All rights reserved. Mobile First | Mobile Marketing Innovation Event
  4. 4. © 2013 XS2. Private and Confidential. All rights reserved. ! Channel 5 - XS2 | The Gadget Show 360 (2012)
  5. 5. © 2013 XS2. Private and Confidential. All rights reserved. ! Channel 5 - XS2 | The Gadget Show 360 (2012)
  6. 6. © 2013 XS2. Private and Confidential. All rights reserved. Google | Smartphone penetratie BE, NL & US (Juni 2014)
  7. 7. © 2013 XS2. Private and Confidential. All rights reserved. Google | Percentage dagelijks mobiel internet gebruik BE, NL & US (Juni 2014)
  8. 8. © 2013 XS2. Private and Confidential. All rights reserved. Google | Percentage mobiele gebruikers dat aankopen doet met de smartphone BE, NL & US (Juni 2014)
  9. 9. © 2013 XS2. Private and Confidential. All rights reserved. Google | Waar worden de online aankopen gedaan in BE, NL & US (Juni 2014)
  10. 10. © 2013 XS2. Private and Confidential. All rights reserved. Google | Populairste betaal middelen BE, NL & US (Juni 2014)
  11. 11. © 2013 XS2. Private and Confidential. All rights reserved. Google | Percentage gebruikers dat zijn mobiel gebruikt voor zoeken of aankopen van een product BE, NL & US (Juni 2014)
  12. 12. © 2013 XS2. Private and Confidential. All rights reserved. Google | Acties na mobiele zoekopdracht (Juni 2014)
  13. 13. © 2013 XS2. Private and Confidential. All rights reserved. Google | Acties na mobiele zoekopdracht (Juni 2014)
  14. 14. © 2013 XS2. Private and Confidential. All rights reserved. Google | Leeftijdsverdeling mobiele shoppers BE (Juni 2014)
  15. 15. © 2013 XS2. Private and Confidential. All rights reserved. Google | Leeftijdsverdeling mobiele coupon gebruikers BE (Juni 2014)
  16. 16. © 2013 XS2. Private and Confidential. All rights reserved. Citrix | Mobiele shop tijden (April 2014)
  17. 17. © 2013 XS2. Private and Confidential. All rights reserved. Martini Principe; anytime, anyplace, anywhere
  18. 18. © 2013 XS2. Private and Confidential. All rights reserved. Shopkick | Social loyalty app
  19. 19. © 2013 XS2. Private and Confidential. All rights reserved. Estimode | iBeacons
  20. 20. © 2013 XS2. Private and Confidential. All rights reserved. Shopkick - Macy’s | Eigen iBeacon oplossing
  21. 21. © 2013 XS2. Private and Confidential. All rights reserved. Shopkick - Macy’s | Eigen iBeacon oplossing
  22. 22. © 2013 XS2. Private and Confidential. All rights reserved. XS2theworld | Loyalty Mobile (W.I.P.)
  23. 23. © 2013 XS2. Private and Confidential. All rights reserved. XS2theworld | Loyalty Mobile (W.I.P.)
  24. 24. © 2013 XS2. Private and Confidential. All rights reserved. Apple | Passbook Coupons
  25. 25. © 2013 XS2. Private and Confidential. All rights reserved. PricerAB - Media Markt | Interactieve prijskaart
  26. 26. © 2013 XS2. Private and Confidential. All rights reserved. PricerAB - Media / Saturn | Interactieve prijskaart
  27. 27. © 2013 XS2. Private and Confidential. All rights reserved. Miss Etam | iPad op toonbank; omzet + 1,5%
  28. 28. © 2013 XS2. Private and Confidential. All rights reserved. Amazon | Dash
  29. 29. © 2013 XS2. Private and Confidential. All rights reserved. Google | Android Wear
  30. 30. © 2013 XS2. Private and Confidential. All rights reserved. Emotiv | Insight
  31. 31. © 2013 XS2. Private and Confidential. All rights reserved. Vragen
  32. 32. © 2013 XS2. Private and Confidential. All rights reserved. De kracht van Mobile · Real time communicatie · Uitgebreide targeting mogelijkheden · 1 op 1 interactie tools · Hoge attentiewaarde en response-ratio’s · Location aware · Uitstekend te integreren met andere media
  33. 33. © 2013 XS2. Private and Confidential. All rights reserved. Loyalty programma’s voor retailers · Bestaande klant relaties te verdiepen met gepersonaliseerde communicatie; · Real time gegevens te verzamelen van individuele klanten, op basis van locatie; · Data te gebruiken om aanbiedingen te versturen, die relevant zijn voor individuele klanten, zelfs ‘on the move’; · Kosten te verlagen van productie en distributie
  34. 34. © 2013 XS2. Private and Confidential. All rights reserved. Mobile Loyalty | Gebruikers ervaringen om rekening mee te houden · Teveel spam e-mails en junk mailings (44%) · Teveel voorwaarden en restricties (38%) · Beloningen hebben te weinig of geen waarde (37%) · Moeilijk om punten te verzilveren (35%) · Toegevoegde waarde om lid te worden is te beperkt (32%) · Geen persoonlijke / getargete communicatie (19%) · Onvoldoende persoonlijke aandacht (16%) · Ingewikkeld om persoonlijke programma informatie te vinden (9%)
  35. 35. © 2013 XS2. Private and Confidential. All rights reserved. Labwerk | Tulpenland
  36. 36. © 2013 XS2. Private and Confidential. All rights reserved.
  37. 37. © 2013 XS2. Private and Confidential. All rights reserved. The Locomotive Act 1865 | Red Flag Act
  38. 38. © 2013 XS2. Private and Confidential. All rights reserved. Carrefour | Villeneuve-la-Garenne
  39. 39. © 2013 XS2. Private and Confidential. All rights reserved. Walmart | Scanandgo ! Coupons Personalized offers http://wm5.walmart.com/scanandgo
  40. 40. © 2013 XS2. Private and Confidential. All rights reserved. TableXI Web vs. App
  41. 41. © 2013 XS2. Private and Confidential. All rights reserved. TableXI Web vs. App
  42. 42. © 2013 XS2. Private and Confidential. All rights reserved. Urban Outfitters | Wanalo
  43. 43. © 2013 XS2. Private and Confidential. All rights reserved. Urban Outfitters | Wanalo

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