Copywriting secrets of the masters writing blog post titles that work - brian clark


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Copywriting secrets of the masters writing blog post titles that work - brian clark

  1. 1. Copywriting Secrets of the Masters: Writing Blog Post Titles That Work Brian ClarkThis special report is brought to you free courtesy of
  2. 2. Writing Blog Post Titles That WorkYour blog post title (or headline) is the first, and perhaps only, impressionyou make on a prospective reader. Without a post title that turns a browserinto a reader, the rest of your blog may as well not even exist.At its essence, a compelling headline must promise some kind of benefit orreward for the reader, in trade for the valuable time it takes to read more.Your headline is the first critical step to getting a link to your post.Why? Because its got to be read before it can be linked!According to some of the best copywriters of all time, you should spend halfof the entire time it takes to write a piece of persuasive content on theheadline. So if you have a blog post that is really important to you or yourbusiness, one that you really want people to read, you should downrightobsess over your post title.Advertising legend David Ogilvy knew the power of headlines, and how theheadline literally determined whether the advertisement would get read. Herewrote this famous headline for an automobile advertisement 104 times:"At 60 miles an hour, the only thing you hear in the new Rolls Royce is theticking of the dashboard clock ..."Master copywriter Gene Schwartz often spent an entire week on the first 50words of a sales piece -- the headline and the opening paragraph. Those 50words are the most important part of any persuasive writing, and writingthem well takes time.Even for the masters.
  3. 3. Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on TwitterBrian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch 
  4. 4. Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of