Copywriting secrets of the masters viral marketing with blogs - brian clark


Published on

Copywriting Articles by Brian Clark

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Copywriting secrets of the masters viral marketing with blogs - brian clark

  1. 1. Copywriting Secrets of the Masters: Viral Marketing With Blogs Brian ClarkThis special report is brought to you free courtesy of
  2. 2. Viral Marketing With BlogsBlogging is gaining huge traction with entrepreneurs and small businesses.These folks have realized that the "blogosphere" presents a uniqueopportunity to reach a global audience with little to no cost.The key to selling with a blog is to give great value to your readers in theform of free information. Blogs build your authority as an expert in yourindustry and create a relationship with readers that creates a perfect buyingenvironment. But with all the noise out there, you need to be strategic aboutways to gain an audience in the first place.The great thing about blogs is the links that you can get from otherbloggers, which bring you traffic. Plus, these links help you rank better insearch engines like Google. To get links from other bloggers, you need to sayor create something that is worthy of attention.In other words, youre looking for publicity, just like you might offline withthe mainstream media. But online, a little bit of attention from bloggersoften leads to even more attention from even more bloggers, which createsthe possibility that something you write could spread virally all over theInternet.Here are five strategies for creating content that gets attention:1. Hold a Contest. Come up with a competition relevant to your industry orbusiness niche. Promote it to other relevant bloggers and get them involved.Or, you could create a form of sweepstakes, but make sure to consult anattorney in this case, as sweepstakes are highly regulated.2. Create a Tutorial or Free Ebook. The Internet is built on information.Create a useful guide based on your expertise and people will take notice.Youll gain publicity, new prospects and hopefully sales from just one effort.3. Give an Award or Hold an Event. Create an award for the best bloggeror website in your niche, or try creating an industry awareness event thatyou orchestrate. The most valuable traffic you can get is from related, butperhaps non-competitive businesses in your own industry, and any industryloves to buzz about whos the best or whats going on.
  3. 3. 4. Give to Charity. Combine a fundraising or paid online event with apledge to donate all proceeds to charity. Youll be doing a good deed and beperceived as a good citizen, and you might also get loads of free publicity aswell.5. Be Controversial. A good controversy almost always gains attention. Door say something that goes against the grain of your industry or niche. Becareful not to go too far, but its much worse to simply play it safe and haveno audience at all.These are just a few ways to gain attention online with your blog. The key isto think about what has value to your desired audience (as opposed to justyou), and then find a creative way to present it.Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.
  4. 4.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on TwitterBrian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of