Copywriting secrets of the masters storytelling for entrepreneurs - brian clark


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Copywriting secrets of the masters storytelling for entrepreneurs - brian clark

  1. 1. Copywriting Secrets of the Masters: Storytelling for Entrepreneurs Brian ClarkThis special report is brought to you free courtesy of
  2. 2. Storytelling for Entrepreneurs The key to truly connecting with anyone, online or off, is a good story. Stories are the foundation of good business, great romances, and inspirational living.The essence of a compelling story is an unwavering focus on the reader.Forget what you want, whats in it for them?Its an entrepreneurs job to tell people a story they want to hear.Heres an interesting story, courtesy of eBays rapid rise, the company nurtured a quaint rumor about itsorigins, claiming that founder Pierre Omidyar had created the site in 1995 sothat his fiancee could trade Pez candy dispensers with other collectors.Alas, the Pez myth, it was later revealed, had been fabricated by eBayspublic-relations director in 1997 to generate buzz about the site.Its up to you whether your story is a complete fabrication. I tend to leanaggressively toward complete honesty, delivered in a creative fashion. Ethicsaside, these days people will call you out at the first opportunity.And it wont be pretty.No matter what, you must have a story that people want to hear, and thenyouve got to live that story. In that regard, eBay CEO Meg Whitman wasoften photographed with Pez collections and had more than 100 dispensersdisplayed in the lobby at eBay headquarters, despite the fact that thecompany origin was a fairy tale.Are you ready to become a storyteller?
  3. 3. Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on TwitterBrian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch 
  4. 4. Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more.