Copywriting Secrets of the Masters:              Michael MastersonThis special report is brought to you free courtesy of  ...
"For more great free information on how to take your copywriting career to          the next level please visit www.ProCop...
Several years later he was working as a writer for a small newsletterpublishing company in Washington D.C. Then, in 1982, ...
AWAI Accelerated Program For Six Figure Copywriting.                   Michael Masterson "For more great free information ...
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Copywriting secrets of the masters michael masterson - romance that lasts a lifetime

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Copywriting secrets of the masters michael masterson - romance that lasts a lifetime

  1. 1. Copywriting Secrets of the Masters: Michael MastersonThis special report is brought to you free courtesy of www.ProCopyWritingTactics.com www.ProCopyWritingTactics.com
  2. 2. "For more great free information on how to take your copywriting career to the next level please visit www.ProCopyWritingTactics.com and dont forget to collect your free Pro Copywriting Tactics Reports while youre there." “Romance That Lasts a Lifetime” “Many marketing experts like to compare business to war. “I don’t like the martial metaphor, because it views the customer as the enemy – as someone to be tricked or bullied into submission. As a short-term strategy, this can sometimes seem to make sense. And the direct-response universe abounds in promotional copy that badgers, beats, or bullshits the customer into making a purchase. Smart marketers and copywriters avoid this sort of approach, because they know that, in the long run, it is destructive and self- defeating. “Business should not be like war. It should be like love. And not a steamy, one-night-stand kind of love, but a mutually beneficial, steadily improving romance that lasts a lifetime.” – Michael Masterson This article was originally published as part of The Golden ThreadMICHAEL MASTERSON – There is no one more qualified and experiencedthan copywriter, entrepreneur, and business-builder Michael Masterson toteach you the art, craft, and business of copywriting.Michael started his first business – a fifth-grade publishing venture – at age11.After finishing grad school at the University of Michigan in 1975, he spenttwo years in the Peace Corps, where he began his writing career. www.ProCopyWritingTactics.com
  3. 3. Several years later he was working as a writer for a small newsletterpublishing company in Washington D.C. Then, in 1982, he learned the art ofcopywriting and launched the first of dozens of successful direct-marketingventures, many of which have become multi-million dollar companies.All told, he’s been directly involved in the generation of over ONE BILLIONDOLLARS of sales through the mail and online.He’s also a highly successful author. He’s published more than a dozenbooks, including several which have become Wall Street Journal,Amazon.com or New York Times bestsellers.Today, Michael consults mainly for newsletter publishing giant Agora, Inc.,and writes regularly for Early To Rise, one of the most popular self-improvement newsletters on the Internet, and for The Golden Thread,AWAI’s weekly copywriting newsletter.But there’s more to Michael Masterson than just his writing and businessskills.Michael also has a knack for taking just about anyone with a burning desireto upgrade his lifestyle – no matter what his background or education – andtransforming him (or her) into a top-notch copywriter:  He’s the one responsible for transforming Paul Hollingshead from a 35- year-old minimum-wage grocery store stock boy into a copywriter earning upward of $300,000 a year … and Don Mahoney from a woodworker to a $300,000-a-year copywriter living in Miami Beach …  He’s mentored other copywriters who have gone on to generate hundreds of millions of dollars in sales each year through their copy …  He’s shown people in their 50s and 60s – people preparing for retirement – how to successfully change careers and become well-paid freelance copywriters …  He’s taken young people fresh out of college – with no “life experience” at all – and turned them into top-notch copywriters and newsletter journalists …  He’s taught housewives, bartenders, and laborers to excel …  He’s even helped “professionals” – doctors and college professors – leave successful careers to enjoy the big money and stress-free lifestyle copywriting offers Discover how Michael can do the same for you with his www.ProCopyWritingTactics.com
  4. 4. AWAI Accelerated Program For Six Figure Copywriting. Michael Masterson "For more great free information on how to take your copywriting career to the next level please visit www.ProCopyWritingTactics.comand dont forget to collect your free Pro Copywriting Tactics Reports www.ProCopyWritingTactics.com

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