Copywriting secrets of the masters link building with publicity stunts - brian clark


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Copywriting secrets of the masters link building with publicity stunts - brian clark

  1. 1. Copywriting Secrets of the Masters:Link Building With Publicity Stunts Brian ClarkThis special report is brought to you free courtesy of
  2. 2. Link Building With Publicity StuntsLink baiting with web content can really just come down to the good oldfashioned publicity stunt.When properly planned, targeted, and executed, publicity sought forpublicitys sake can be an incredible force. It can turn an idea into a businessand give a fading star a fresh chance to brave the media glare.From Howards Sterns Union Square give-away of 500 free satellite radios tocommemorate his switch to Sirius, to the Britney and Madonna kiss at theMTV Music Awards, to the Janet Jackson "wardrobe malfunction," publicitystunts create attention.But stunts are hard to control, and sometimes the after-effects can be mixedor downright nasty. Heres an example of an engineered maneuver that hadthe exact opposite effect from what was intended.Elvis Presley laid the groundwork for the modern celebrity publicity stunt byjoining the U.S. Army on March 24, 1958. It wasnt his stunt, though.Despite the lack of a war, he was drafted for a two year tour of duty inGermany until he was honorably discharged in 1960.Presleys peacetime draft was a conservative political move to protect thecountry from the corrupting influence of his music, and it had exactly theopposite effect. Heres how Alan Levys book Operation Elvis describes themove:By pretending he was just like anybody else, the Army had demonstrated tothe world The Importance of Being Elvis.Thanks to a political miscalculation, Elvis became more famous than ever,and publicists ever since have worked this angle to amplify the importance ofbeing [insert celebrity client name here]. The irony is, before leaving forGermany, Elvis had already agreed to make nearly ten years of really badmovies, which would help send his career -- all decked out in bejeweledwhite jumpsuits -- on a one-way trip to Vegas.
  3. 3. Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on TwitterBrian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller
  4. 4.  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of