Copywriting secrets of the masters how to make something happen with your blog - brian clark


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Copywriting Articles by Brian Clark

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Copywriting secrets of the masters how to make something happen with your blog - brian clark

  1. 1. Copywriting Secrets of the Masters:How to Make Something Happen With Your Blog Brian Clark This special report is brought to you free courtesy of
  2. 2. How to Make Something Happen With Your BlogSo... youre a blogger trying to gain new clients for your services, or newcustomers for your products. Im guessing you want:  more visitors to your blog.  more subscribers and repeat traffic.  links from other bloggers.  to sell something! What if I told you that youre already on the right track? That you canaccomplish all of the above by doing something that youre already doing asa blogger?You guessed it - writing. You only need to write, as long as you do it in astrategic, persuasive way.Tell Your StoryCopywriting skills are essential for effective Internet marketing, publicrelations, and yes... blogging.You need to develop and tell the big story about you, your company, andyour product or service. You should also strive to make each post, everynetworking email, press release and direct marketing piece as compelling aspossible along the way to the sale.Blogging may be new, but selling with words is not. To be a successfulblogger simply means applying time-tested copywriting techniques in abrand new medium.The Art and Science of PersuasionCopywriting is the process of writing words that promote a person, business,opinion, or idea, with the ultimate intention of having the reader take someform of action.Or another way of saying it... copywriting is the art and science of gettingpeople to do what you want.
  3. 3. If you think that sounds a bit shady, relax. We all use persuasion techniqueseach and every day, whether we are conscious of it or not. With our spouses,kids, parents, bosses, vendors, employees and customers, we try to do andsay things that move them in the direction we desire.When it comes to persuading in a business context, some are better at itthan others. But its definitely more of a learned skill than a natural talent.Blogging and Copywriting: A Perfect MatchGood blogging and good copywriting share many of the same attributes -plain spoken words designed to focus on the needs of the reader, usingcomplete honesty and a demonstration of excellent value.Its not about fancy writing and big words.Its also not about being contrived or cheesy.And its absolutely not about inappropriate high pressure sales techniquesthat simply dont work.People hate being sold, but they love to buy. Present a solution to a want orneed in a context-appropriate manner, and youre well on your way.Good copywriting delivered via blogging, RSS feeds and email is all aboutcreating the perfect buying environment. With a bit of knowledge andpractice, you can achieve that environment with your marketing efforts.
  4. 4. Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on TwitterBrian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more.
  5. 5. For more great free information on how to take your copywriting career tothe next level please visit This special report is brought to you free courtesy of