Copywriting secrets of the masters don mahoney - the best time to write your headlines and leads

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Copywriting secrets of the masters don mahoney - the best time to write your headlines and leads

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Copywriting secrets of the masters don mahoney - the best time to write your headlines and leads

  1. 1. Copywriting Secrets of the Masters: Don MahoneyThis special report is brought to you free courtesy of www.ProCopyWritingTactics.com www.ProCopyWritingTactics.com
  2. 2. "For more great free information on how to take your copywriting career to the next level please visit www.ProCopyWritingTactics.com and dont forget to collect your free Pro Copywriting Tactics Reports while youre there." The Best Time to Write Your Headlines and Leads Its important to know (1) what your most productive hours are and (2) to spend those hours on your most difficult mental tasks.For most copywriters, the hardest part of writing a package is getting theheadline and lead – the hook into the promotion. Im a very disciplinedwriter, so once I get that, Im rolling. Because my most productive time isearly in the day, thats when I tackle that part of the package.If I dont get it the first day, I move on to other parts of the promotion:sidebars, bios or credibility features, the offer, the close, whatever. Then, Icome back to the headline and lead again the next morning. And the next, ifnecessary – until I get it. This article was originally published as part of The Golden ThreadDon Mahoney:Cabinet Maker Turned Six-Figure Copywriter“Businesses don’t stop advertising just because the economy takes a turn forthe worse. If they did, they wouldn’t be in business very long. When moneyis tight, business owners spend their advertising dollars where they can getthe most bang for their buck.And direct-marketing advertising has been proven to be the most cost-effective way to advertise. www.ProCopyWritingTactics.com
  3. 3. Another great thing is that the companies that’ll pay you big bucks to writesales letters don’t care if you’re 25 or 75 … thin, fat, male or female. Theyonly care how your work performs.If you have the desire, you can always reinvent yourself. I did … and youcan too!”— Don MahoneyDON MAHONEY is a co-founder of AWAI. As a one-time cabinet maker inupstate New York, Don barely eked out a living, getting sicker and sickerfrom the lacquer fumes and other chemicals he’d breathe in every day. In1993, a year after learning Michael Masterson’s copywriting secrets, Donmoved to Florida and started writing his own copy.Since then Don has risen to be one of the top copywriters working today,earning over $300,000 writing letters from his Miami Beach home. He hasalso personally mentored dozens of now-successful copywriters and helpedthem achieve their dreams of freedom and financial independence.Don’s letters are consistently successful because he has mastered the art of―overwhelming evidence‖ – a technique of providing indisputable proof thatyour service or product can deliver its promise. AWAI’s program reveals allof Don’s secrets for building the kind of product credibility that’s proven toturn fence-sitters into buyers.Learn firsthand from Don at the AWAI Fast Track to Success Bootcamp &Jobfair which is taking place on October 26-29, 2011 Delray Beach, Florida www.ProCopyWritingTactics.com
  4. 4. "For more great free information on how to take your copywriting career to the next level please visit www.ProCopyWritingTactics.com and dont forget to collect your free Pro Copywriting Tactics Reports while youre there." www.ProCopyWritingTactics.com

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