Copywriting secrets of the masters building traffic with free resources - brian clark


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Copywriting secrets of the masters building traffic with free resources - brian clark

  1. 1. Copywriting Secrets of the Masters:Building Traffic With Free Resources Brian ClarkThis special report is brought to you free courtesy of
  2. 2. Building Traffic With Free ResourcesSeems like everyone is coming up with outrageous stuff that acts as "linkbait" these days. Building traffic depends on attracting links, but sometimesgoing too far can backfire.A slow and steady (but much less risky) way to catch peoples attentiononline is to provide good value at no charge, without necessarily trying tomake it into a media circus.When Howard Stern gave away 500 free satellite radios to commemorate hisswitch to Sirius, he did (naturally) create a lot of media attention. But healso gave away something of value (a satellite radio) that was extremelyrelevant to his ultimate goal (recipients could now hear Howards new show,provided they subscribed to Sirius).Online, graphic designers give away templates, programmers give awayplug-ins, and writers give away compelling words. All in exchange for trafficand attention.Youd think "free" would be an automatic lock. But online, nearly everythingis free.Were drowning in free.In the early days of the web, a free e-book or other gratis resource wouldalmost automatically garner you plenty of viral propagation via emailforwards.Now days, free still works, but it must be something very good, and veryrelevant. Youll also find you need to "sell" your free giveaway almost as ifyou were charging money!Remember, links are the gold of the web, but getting someone to payattention carries a cost to both parties as well. Make your resource worthy ofattention, but also make your case for why its worthy.
  3. 3. Copywriting techniques can help you sell your "free" resource in a crowdedonline world of free stuff.Brian Clark is the founder of the popular and highly respected blogwww.copyblogger.comOver the years, we’ve been fortunate that people say a lot of nice thingsabout Copyblogger and Brian:  Advertising Age ranks Copyblogger as a top marketing blog in its Power150 list.  The Guardian named Copyblogger one of the world’s 50 most powerful blogs.  Brian Clark was ranked #3 of the 100 Most Influential Online Marketers of 2009.  Technorati says Copyblogger is one of the most popular blogs in the world.  The editors of Performancing named Brian Clark the most influential blogger of 2007.  BusinessWeek says entrepreneurs should follow Copyblogger on Twitter.  Dunn and Bradstreet says Brian Clark is one of the most influential people in small business on TwitterBrian has been featured in the following books:  Linchpin by Seth Godin  Meatball Sundae by Seth Godin  Trust Agents by Chris Brogan and Julien Smith  Internet Marketing From the Real Experts (Contributor)
  4. 4.  The New Rules of Marketing and PR by David Meerman Scott  Free Agent Nation by Daniel Pink  Problogger by Darren Rowse and Chris Garrett  e-Riches 2.0 by Scott Fox  Gravitational Marketing by Jimmy Vee and Travis Miller  Career Renegade by Jonathan Fields  The Referral Engine by John Jantsch Brian will be sharing his expertise with participants at the AWAI Fast Track toSuccess Bootcamp and Job Fair which will be taking place on October 26 –29th 2011 in Delray Beach. At Bootcamp Brian will teach you proven contentmarketing strategies before showing you how to use them with your clientsto further increase your value — and your fees! Click here to find out more. This special report is brought to you free courtesy of