Copywriting secret of the masters how to become what you want to be - michael masterson


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Copywriting Articles by Michael Masterson

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Copywriting secret of the masters how to become what you want to be - michael masterson

  1. 1. Copywriting Secret of the Masters: How to Become What You Want to Be by: Michael Masterson This special report is brought to you free courtesy of
  2. 2. How to Become What You Want to Be"If you want to be a writer, you have to write."I was 16 years old when my father said those kind-and-cruel words to me. Inever forgot them.The first time I can remember wanting to be a writer, I was 11 or 12 yearsold. Back then, I had no idea that there was such a thing as copywriting –the kind of writing that would eventually make me a very rich man. I justwanted to be a writer. Any sort of writer.Id written a poem for Sister Mary Something at school. My rhyming quatrain(AABB) was titled, pretentiously, "How Do I Know the World Is Real?"I was at the kitchen table when my father started reading it over myshoulder. I felt anxious. My father was a credentialed writer, an award-winning playwright, a Shakespearean scholar, and a teacher of literature,including poetry.Id seen him, on Saturday mornings, hunched over student essays,muttering and occasionally reading out loud passages to my mother thatsounded perfectly good to me but elicited derisive laughter from them.My father understood the secret-to-me clues of good writing. I didnt feel atall comfortable having my fragile young poem exposed to the awesomedanger of his critical mind. So there I sat, hoping he would go away. But hedidnt. I felt his hand on my shoulder, gentle and warm. "You may have atalent for writing," he said.I wrote a lot of things in the months that followed, and began to think ofmyself as a writer. I liked that feeling. But soon other interests – touchfootball, the Junior Police Club, girls – crowded themselves into my life.Gradually, I wrote less and less. I still yearned to be a writer and so I beganto feel guilty about not writing.To assuage my guilt, I promised myself that my other activities were "lifeexperience," and that I needed life experience to become the good writer Iwanted to be.
  3. 3. In developing this excuse for not writing, I was building a structure of self-deception that many people live inside when they abandon their dreams.From the outside, it looks like you are doing nothing. But from the inside,you know that you are in the process of becoming, which, you convinceyourself, is the next best thing to being.That was the shape of my delusion when my father said, "If you want to be awriter, you have to write. A writer is someone who writes."So many people live their lives failing to become what they want to bebecause they cant find the time to get started. How many times have youheard someone say that, one day, they will do what they always wanted todo – travel the world or paint paintings or read the classics?And when you hear sentiments like those, what do you feel? Happy becauseyou are confident that one day they will accomplish their long-held goal? Orsort of sad for them because you are pretty sure they never will?And what about you? How does this apply to your goal of becoming asuccessful copywriter?I give aspiring copywriters the same advice my father gave me. "Copywriterswrite copy," I tell them. And by that, Im saying two things:  You lose the right to call yourself a copywriter when you stop writing copy.  You can regain the title the moment you start writing copy again. If you spend a while ruminating on this, you may find it both disturbing andliberating.Back when I was 16 and deluding myself about becoming a writer, myfathers advice was disturbing. I wanted him to say that the way to becomea writer was to read books about writing and then take courses on writingand then perhaps become an apprentice to a writer and then begin writinglittle bits here and there. And that, finally, after 3 or 10 years of education,preparation, and qualification, I would somehow automatically be a writer.But as long as I was studying writing or preparing myself to be a writer –and yet not actually writing – I wasnt a writer. It was as simple as that.
  4. 4. Lots of people feel that they can keep their dreams alive and derive some ofthe ego satisfaction they hope their dreams will give them simply by living ina state of becoming. "I am not yet the person I want to become, but so longas I continue to express a wish to become that person, I keep that possibilityalive and deserve credit for doing so."To become a copywriter, the first thing you have to do is refuse to accept anypsychological credit for wanting to be one. After the initial disappointment ofgiving up the delusion that becoming is as good as being, youll have nochoice but to jump over the becoming stage and simply be.You do that by writing copy. Every day.The easiest way to become something special is also the fastest: Just startdoing it. Dont wait for the "right" time. Dont worry about not beingqualified. And dont worry about getting paid for it. Just start doing it.You want to become a musician? Play that piano.You want to become a basketball player? Shoot those hoops.You want to become a copywriter? Learn how to write copy.Dont spend another minute talking about what you will do … one day.
  5. 5. MICHAEL MASTERSON – There is no one more qualified and experienced than copywriter,entrepreneur, and business-builder Michael Masterson to teach you the art, craft, andbusiness of copywriting.Michael started his first business – a fifth-grade publishing venture – at age 11.After finishing grad school at the University of Michigan in 1975, he spent two years in thePeace Corps, where he began his writing career.Several years later he was working as a writer for a small newsletter publishing company inWashington D.C. Then, in 1982, he learned the art of copywriting and launched the first ofdozens of successful direct-marketing ventures, many of which have become multi-milliondollar companies.All told, he’s been directly involved in the generation of over ONE BILLION DOLLARS of salesthrough the mail and online.He’s also a highly successful author. He’s published more than a dozen books, includingseveral which have become Wall Street Journal, or New York Timesbestsellers.Today, Michael consults mainly for newsletter publishing giant Agora, Inc., and writesregularly for Early To Rise, one of the most popular self-improvement newsletters on theInternet, and for The Golden Thread, AWAI’s weekly copywriting newsletter.But there’s more to Michael Masterson than just his writing and business skills.Michael also has a knack for taking just about anyone with a burning desire to upgrade hislifestyle – no matter what his background or education – and transforming him (or her) intoa top-notch copywriter:  He’s the one responsible for transforming Paul Hollingshead from a 35-year-old minimum-wage grocery store stock boy into a copywriter earning upward of $300,000 a year … and Don Mahoney from a woodworker to a $300,000-a-year copywriter living in Miami Beach …  He’s mentored other copywriters who have gone on to generate hundreds of millions of dollars in sales each year through their copy …  He’s shown people in their 50s and 60s – people preparing for retirement – how to successfully change careers and become well-paid freelance copywriters …  He’s taken young people fresh out of college – with no “life experience” at all – and turned them into top-notch copywriters and newsletter journalists …  He’s taught housewives, bartenders, and laborers to excel …  He’s even helped “professionals” – doctors and college professors – leave successful careers to enjoy the big money and stress-free lifestyle copywriting offers … Discover how Michael can do the same for you with his AWAI Accelerated Program For Six Figure Copywriting. Michael Masterson