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Web 2.0 : on vous explique tout !

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Mini-conférence de 30mn pour Sud Vendée Tourisme : à destination des prestataires touristiques et des offices de tourisme

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Web 2.0 : on vous explique tout !

  1. 1. Web 2,0 : on vous explique tout !
  2. 2. Une professionnelle du tourisme « web-addicted »• Agence spécialisée dans la communication touristique : – Guide interprète nationale et guide conférencière – Chargée de développement touristique – 2004 : formation « création de sites web »• Depuis, la formatrice a remplacé la guide…
  3. 3. Sabrina, votre intervenante :• Blogueuse• Facebookienne• Twitteuse• Viadéonienne• Conceptrice de site (et donc) fan de Google• Publicatrice sur Youtube, Flick’r, Fotolia, Wikipédia, Slidesh are, Scoop’it et Pinterest
  4. 4. Etat des lieux du web en 2012
  5. 5. C’est quoi exactement ?
  6. 6. Outils type du web 2.0• les individus sont tour à tour contributeurs et bénéficiaires ;• faciles à utiliser, sans formation préalable ;• très économiques ;• sinterfacent facilement et rapidement avec dautres outils ;• sadaptent à une large audience ;• permettent une diffusion élargie des informations.
  7. 7. Taux d’équipement internet • 38,3 M (+ 8% en 1 an) • 2 Français / 3 se connectent tous les jours
  8. 8. Combien de temps par jour uninternaute passe-t-il sur le web ?
  9. 9. 2012 =4h30* par jour Perso* = 1h25
  10. 10. Le poids du voyage ??
  11. 11. Préparation en ligne chez les partants
  12. 12. Le cycle d’achat du client etourisme Déclic qui crée l’envie Phase de Recherche et Evaluation de prise de conseil Achat / résa Comparaison de l’offre
  13. 13. La question n’est pas « faut-il avoir une présence web » mais : « comment peut-on la réussir ? »
  14. 14. Le site internet :pierre angulaire de votre présence sur internet
  15. 15. Un site à quoi ça sert ?• C’est parce qu’il répond aux besoins de vos clients qu’il répond à vos objectifs : – Chiffre d’affaire – Information – Notoriété • Plus qu’un outil informatique, c’est un vrai outil de communication ! • Il faut le voir comme un investissement et non une dépense.
  16. 16. 4 questions devant son écran…• Où dormir ?• Que visiter ?• Comment y aller ?• Quel temps fera t-il ?• La priorité du voyageur : trouver son hébergement pour une destination choisie au préalable 18
  17. 17. Ses critères04/04/2013 19
  18. 18. L ’essentiel : voir, visualiser !04/04/2013 20
  19. 19. N’oubliez pas les infos principales• Les prix• Pour les hébergeurs : les disponibilités !• Mail et n°de téléphone pour être contacté• La fiche produit bien détaillée• Des visuels pour séduire• Une carte de situation• Montrer les activités autour
  20. 20. Investir les réseaux sociaux : A quoi ça sert ?
  21. 21. 1 français / 3 est sur Facebook04/04/2013 23
  22. 22. Facebook incite au voyage
  23. 23. …Et à la demande de conseils
  24. 24. Cas #3 : je cherche des idées
  25. 25. PARTIE IV Que dit-on de moi sur internet ? Comment gérer les avis négatifs ?
  26. 26. Les avis sur les commerces locaux
  27. 27. Chiffres pour le e-tourisme• 68 % lisent les commentaires (67 % dentre-eux sont réellement influencés)• 49% ne réservent pas s’il n’y a pas d’avis• Seuls 15% des pros répondent aux avis alors que 71% des clients jugent la réponse importante.• Pour 79%, une réponse à un avis négatif est rassurante• Pour 60% des clients, des réponses agressives les détournent du professionnel.
  28. 28. Les plateformes communautaires
  29. 29. Le M-tourisme
  30. 30. • 23,8 M de mobinautes au 3e trimestre 2012• 1/2 se connectent quotidiennement
  31. 31. Une audience en constante augmentation
  32. 32. Les usages de lInternet Mobile :• guide touristique (40%)• réservation dhébergement (35%)• réservation transport• réservation dactivités• location de voitures• échanges avec des pros• échanges avec d’autres touristes

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