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The Love Connection: Social Media & Events

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Has your event even happened if it is not on Twitter? Events and social media have such a strong love connection they almost can't live without each other!

Here is some simple advice how to use social media before, during and after your event.

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The Love Connection: Social Media & Events

  1. 1. THE LOVE CONNECTION: SOCIAL MEDIA & EVENTS NBU, DEC 2015
  2. 2. WHY DO WE NEED SOCIAL MEDIA AT EVENTS?
  3. 3. BEFORE: TO SPREAD THE WORD TO PROMOTE TO GET SELL MORE TICKETS TO ESTABLISH THE BRAND DURING: HAS THE EVENT HAPPENED IF IT’S NOT ON TWITTER? AFTER: GAIN FURTHER MEDIA COVERAGE FOLLOW UP WITH PARTICIPANTS MEASURE RESULTS CONTINUE WHAT YOU STARTED
  4. 4. BEFORE THE EVENT Get the social media going (after you answer some questions): what is the event all about - party, conference (what type of conference), promotion/product launch? why are we doing it? who do we want to target? what is the final result we are looking for?
  5. 5. Based on that: Decide on social media channels (most likely you will need Facebook & Twitter). Create them or start producing content for the existing ones. NB: Figure out a plan a.k.a have a strategy! Think of ad budgets, where to spend them and how to target ( look at all the options Facebook & Twitter ads give you, they really work!)
  6. 6. NB: GET YOUR # GOING make it easy, intuitive and relevant to the event (check if someone else is using it) make sure it’s well communicated: visible on your website and Twitter profile (add to profile description and/or pin a tweet that announces it) urge partners and sponsors to use it - politely mail them or even better, mention them in tweet so their social media people notice you TWITTER IS YOUR BEST FRIEND
  7. 7. CAN YOU DO AN EVENT WITHOUT SOCIAL MEDIA? NO. SO YOU ARE GOING TO NEED CONTENT Without content you don’t have social media, so create a content strategy - both for your own website and for other media, think how you are going to involve the partners create a content calendar and start blogging, doing videos or anything that fits the event content helps both branding and promotion
  8. 8. WHAT HAPPENS AT THE EVENT BETTER NOT STAY AT THE EVENT
  9. 9. DURING THE EVENT Dedicate one person or team Appoint a team member or a whole team of people that will only be responsible for covering the event on social media: posting on Twitter updating Facebook answering questions collecting Q&A
  10. 10. Double check if the wifi is working - just in case have a Plan B for that. Make sure people can charge their devices - ask for additional plugs Create a special area for bloggers & media - make them feel comfortable and VIP, give them a front roll so they can take pictures, make sure at least they have wifi and plugs. NB: what they see is pretty much what the world outside of the room will see of your event PUT A NOTE TO SELF ABOUT
  11. 11. TWITTER IS YOUR BEST FRIEND IF YOU KNOW HOW TO USE IT get a wall to show the tweets use it to promote the partners & sponsors engage people in a conversation it is your best Q&A tool give people gifts
  12. 12. EVERYBODY TWEETS VS. FEW PEOPLE TWEET: MEASURE THE PULSE OF THE EVENT BASED ON THE SOCIAL MEDIA REACTION A.K.A WHAT’S GOING ON ON TWITTER
  13. 13. AFTER THE EVENT things don’t end with the end of the event send a Thank you! mail, tweet, blog & Fb posts measure what the event has achieved based on social media: monitor tweets, the blogs etc produce your own content to follow up the topics start building a community!
  14. 14. BIGGEST EVENTS I DID IN 2015 TEDxMladostWomen 2015 - tedxmladostwomen.com First Laravel event in Bulgaria First Sketch event in Bulgaria with Despark
  15. 15. CONTACTS: @SAAABINAP LINKEDIN:SABINAP

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