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4 Ways Internet Has Changed Business


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This slideshow describes some of the ways that internet has changed the entire industry of business. Also included are relevant statistics and definitions.

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4 Ways Internet Has Changed Business

  1. 1. BUSINESS 4 W A Y S T H E I N T E R N E T H A S C H A N G E D
  2. 2. THE INTERNET The internet makes it possible for businesses to reach people all over the world, instead of on a local or regional scale
  3. 3. Businesses can connect to clients through email, social media, and their website instead of relying on advertising and direct mail marketing It's easier than ever for a customer to interact with the company and vice versa CONNECTING TO CONSUMERS 1. 78% 1/2 OF AMERICANS HAVE A SOCIAL MEDIA PROFILE IN 2016 OF SMALL BUSINESSES IN THE US DO NOT USE SOCIAL MEDIA TO IMPROVE THEIR BRAND
  4. 4. GEOLOCATION Also known as geofencing, geolocation targets customers by their location, offering sales and alerts when they are in close proximity to a store. Geolocation is used to enhance a customer's overall experience by tailoring deals and offers to each person.
  5. 5. 80% 3,239 OF INTERNET USERS SHOP ONLINE AT LEAST ONCE A MONTH HOURS A MONTH IS SPENT ONLINE, FOR THE AVERAGE INTERNET USER 9/10 PEOPLE CONNECT TO THE INTERNET EVERYDAY 2. MARKETING Companies no longer need to deliver expensive, paper-based marketing campaigns. Most consumers use the internet on a daily basis and are able to receive promotional emails and online advertisements. On the flip-side, since there are so many advertisements bombarding consumers everyday, the internet has made it more of a challenge for companies to stand out next to competitors.
  6. 6. Analytics Before the internet, customers had no choice but to go to the store and wait in line to make a purchase. Anyone can now go online and have items shipped to them with minimal effort and conveniently wait for items to arrive at their home. Before the internet, marketing research was a pain-staking process involving Marketing experts can now pore over data and decipher what the trends are, what is working, and what needs changed Ecommerce
  7. 7. 3. RESEARCH Many supplies like encyclopedias, phonebooks, and manuals are now accessed online instead of by using their paper counterpart The internet has streamlined desks and offices by eliminating the amount of paper needed to conduct everyday research, making working from home more obtainable.
  8. 8. Websites that Replaced the Paper Version - phonebook Wikipedia - encyclopedia Product Website - hard copies of manuals - a standard thesaurus Big Data Incredibly large amount of information that's used to show trends, analysis and patterns. At the moment, only 0.5% of big data is actually being used $2 million70%OF AMERICANS WILL NOT OPEN THEIR PHONE BOOKS AMOUNT THE WHITE HOUSE HAS INVESTED IN BIG DATA PROJECTS
  9. 9. 4. Social Effect Companies can reach their customer base in exciting new ways because of the internet, but this also has been to the detriment of other companies who hold unpopular opinions or stances. When the owner of Chick-fil-A took a controversial stance on gay marriage, many refused to eat there or even protested the chain. The social effect of the internet can gain or lose new business just by what's written about them online. By using online review sites like Yelp and Angie's list, customers can be gained by positive reviews, while people can also be turned away by a company because of one negative review. AVERAGE MONTHLY UNIQUE YELP USERS 145 million
  10. 10. 3 BILLION 738 MILLION According to the International Telecommunications Union, the number of internet users increased from in 2000 to in 2015