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Media Saturn Group Leads People Development with Saba

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Overview
Media-Saturn chooses Saba for their learning, succession planning, and performance management programs to maintain leadership in a fast-paced retail environment. They provide succession planning and efficient training, tying together performance and learning goals for the company's top 1,500 executives in a decentralized environment to reduce employee attrition and improve internal promotions.

Business Challenge
Media-Saturn Group needed to provide succession planning and efficient training, and tie together performance and learning goals for the company’s top 1,500 executives, in a decentralized environment to reduce employee attrition and improve internal promotions.

Business Benefits
-Track improvements in attrition and decreased reliance on external hires
-Reduce cost per employee using e-learning
-Automate and integrate people management system deployed quickly with no incremental IT costs
-Utilize Saba’s multilingual capabilities to use in markets throughout Europe and Asia

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Media Saturn Group Leads People Development with Saba

  1. 1. Case Study Media-Saturn Group Media-Saturn Chooses Saba People Systems to Maintain Leadership in a Fast-Paced Retail Environment Industry Retail Challenge Provide succession planning and efficient training, and tie together performance and learning goals for the company’s top 1,500 executives, in a decentralized environment to reduce employee attrition and improve internal promotions Business Benefits ƒƒ Tracked improvements in attrition and decreased reliance on external hires ƒƒ Reduced cost per employee using e-learning ƒƒ Automated and integrated people management system deployed quickly with no incremental IT costs ƒƒ Saba’s multilingual capabilities to use in markets throughout Europe and Asia Solutions ƒƒ Saba Learning OnDemand ƒƒ Saba Succession OnDemand ƒƒ Saba Performance Reviews OnDemand ƒƒ Saba Goals & Objectives OnDemand The Media-Saturn Group is the leading consumer electronics retailer in Europe with net sales of more than 19 billion euros in 2008. Headquartered in Germany, Media-Saturn operates with two sales lines, Media Markt and Saturn. The clear leaders in consumer electronics in Europe with over 800 locations in 17 countries, Media-Saturn is widely considered a trendsetter in the industry. Media-Saturn relies on a decentralized corporate structure, with each store run as a separate business unit, employing more than 60,000 people in countries from China to Russia — all of whom need training, in addition to standard people management activities such as talent and performance management. Media-Saturn provides both its business units and individual stores considerable autonomy — We really needed to get the placing store directors in charge of hiring, firing, training, and even right people in place and make product inventory. Every store sure they had the right skills director is also a shareholder; and were good entrepreneurs, therefore, directors have an but we also had to understand ownership interest in their their skill sets. store, which helps drive high performance. “ ” Christian Förg Head of HR Payroll Solutions Media-Saturn Training Leads to DoubleDigit Growth Media-Saturn piloted Saba Learning OnDemand in Spain in early 2008. The fully hosted solution made it possible for the group to implement e-learning in Media Markt and Saturn stores within four weeks of signing the contract with Saba. Hosting also ensures that MediaSaturn’s solution will always be secure — protected behind Saba’s firewall — and incorporate the latest technology. Following its success in Spain, Media-Saturn began rolling out Saba Learning in other European markets, starting with Germany, Russia, and the Netherlands. The stores use e-learning to deliver product information, sales training, compliance, and new employee orientations. “Austria launched an e-learning program called Forty-Plus, designed to enhance the sales of large-screen televisions of 40 inches or more,” Förg explains. “We provided very comprehensive training — product-specific content, sales techniques, even where to place the TV sets in the home. Our unit sales in Austria for 40-inch televisions showed a double-digit growth.”
  2. 2. Case Study n Media-Saturn Group Single Platform for People Systems Delivers Real Business Value Because Saba offers a complete people management platform that incorporates learning and development, performance management, compensation, talent management, and even enterprise social networking, Media-Saturn knew that Saba could help them transform their HR from merely a function into a unit that provided true business value. That’s why in 2009, after the results that the company garnered by using Saba Learning, Media-Saturn then implemented Saba Succession, Saba Performance Reviews, and Saba Goals Objectives to help identify the top performers or employees with special abilities, and more effectively develop and retain key employees and manage the company’s talent pool. “We originally chose Saba because we knew they would give us a strategic advantage because they have integrated modules. Once we deployed Saba Succession and Saba Performance Management along with the LMS application we had deployed earlier, we could then have a learning goal correlate to a performance review and a performance goal be a learning objective,” says Förg. Förg, who came to Media-Saturn from Hewlett-Packard, says that he had seen the value of using a people management platform and knew that it would help Media-Saturn meet their expansion and retention goals — especially because performance management was handled via spreadsheets or word processing documents, if it was managed at all. The company wanted to develop a single performance and talent database for its 1,500 top executives in order to help with hiring and succession planning. “There was considerable head room in the success rate of our external hires,” Förg says. “We really needed to get the right people in place and make sure they had the right skills and were good entrepreneurs, but we also had to understand their skill sets. Additionally, Media-Saturn needed a way to develop the talent of their employees, helping them move from a shop-floor assistant up the ladder to country manager if they so desired.” “We needed to demonstrate that if we identified our internal people correctly, and then developed them with individual coaching, training programs, job rotation, and even international experience, we could easily build our own leaders so that we wouldn’t have to go external. With the Saba system in place, we will be able to know what our employees can and cannot do. And that dramatically reduces our risk,” Förg explains. While it’s still too early to report results, anecdotal evidence points to increased employee retention, a clear path to promotion for internal candidates, and decreased fees to headhunters looking for external candidates. “An external hire is always a risk. It’s a financial risk at first because you most likely are paying search firms. Then it takes at least six months to a year for an external hire to get acclimatized within the company because of our special culture. So anything that can help reduce these risks is a good thing,” Förg says. A Pathway to the Future One of the features that Media-Saturn really appreciated was the availability of Saba solutions in the cloud. “In my opinion, I think the software-as-a-service model is a good deal because it means we don’t have to have Saba expertise in-house, which is challenging to find in Europe,” says Förg. “But with cloud computing, if something is not working or I need a database backup or there is an integration issue with our legacy software, I can just call Saba and it’s fixed. It’s that simple.” Media-Saturn started first with Saba Learning in the cloud and then implemented Saba Succession and Saba Performance Management solutions, and Förg foresees a time in the near future when more Saba solutions are deployed. “Being able to deploy modules gradually lets us ease the company into a complete HR platform as we are ready,” says Förg. “It gives us a pathway to the future, allowing us to move up to any level in the next five years. There is nothing that I see us doing in the next five years that Saba would not be able to handle.” Saba enables organizations to build a transformative workplace where they can leverage their people networks to become more competitive through innovation, speed, agility, and trust. © 2012 Saba Software, Inc. All rights reserved. Saba, the Saba logo, and the marks relating to Saba products and services referenced herein are either trademarks or registered trademarks of Saba Software, Inc. or its affiliates. All other trademarks are the property of their respective owners. Saba | 2400 Bridge Parkway | Redwood Shores | CA 94065-1166 USA | (+1) 877.SABA.101 or (+1) 650.779.2791 | www.saba.com cs11/12

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