Saatchi & Saatchi S - Living sustainably in San Francisco
•
1 like•2,977 views
Presentation for Cal Academy of Science NightLife event focused on San Francisco "microhoods"
Recommended
Recommended
More Related Content
Recently uploaded
Recently uploaded (20)
Featured
Featured (20)
Saatchi & Saatchi S - Living sustainably in San Francisco
- 1. living sustainably in the city
- 5. Precita Eyes Muralists Association 2981 24th Street (between Alabama and Harrison)
- 7. 650H Florida St (between 18th and 19th)
- 9. ODC 351 Shotwell St (at 17th)
- 11. Potrero Hill Community Garden 20th and Vermont St
- 12. 351 Shotwell St (at 17th)
- 14. Across the city and the world
- 16. Across the city
- 19. thank you Map tiles by Stamen Design (stamen.com) under CC BY 3.0. Data by OpenStreetMap (openstreetmap.org) under CC BY SA.
Editor's Notes
- I am a Strategist at Saatchi & Saatchi S which is a little consulting company that does corporate sustainability strategy and communications for businesses like AT&T, Coca-Cola, T. Rowe Price. We are owned by the big advertising agency Saatchi & Saatchi but we are the scrappy little guy consultancy trying to change the world from out here in the “Mishi Pot” in San Francisco. When it comes to sustainability, our work is a little bit about walking the walk (strategy and the technical stuff), and a little bit about talking the talk (brand and communications). In our research and experience, in our path to a more resilient society companies must become more sustainable.The only way to change a company is to make sustainability personal for the people that work there.So basically, the work that we do is helping people to be happier and to live more sustainably - and one of the ways they can do this is by connecting with eachother, actually connecting, in real life. But let me clarify what I mean when I say “sustainable.” At Saatchi S we use a holistic definition of sustainability that you might be familiar with – one that goes beyond just “green” or environmentally-focused to include social, economic and cultural aspects. So that includes concern for a variety of social issues like human rights, social justice, etc, economic sustainability is about working towards an economic system allows all people to thrive, and cultural sustainability is about the way that communities manifest their identities and share their traditions.
- So living sustainably in my mind is something that should be easy to plug-in to depending on what you care most about. It’s not about trying to do everything at once, but to integrate it your life where you can and try to make that stick.Living in the city, and this city in particular, is the one of the best places you can be to work on living a sustainable life. You almost can’t help it – when you get on an emissions free Muni bus, when you fill up your water bottle at a festival, when you buy Peet’sfairtrade certified organic shade grown coffee.I’m going to share with you some of Saatchi & Saatchi S’ favorite ways to connect to sustainability in your city – starting with our microhood. So come along with me on a quick trip around the city
- First, we’ll start with cultural sustainabilityPrecita Eyes Muralists AssociationWhat is it?The Precita Eyes Muralists Association and Center is a community based arts organization that works to promote the city's cultural heritage and further arts education. It offers mural arts classes for children and adults.Great mural tours that showcase the artists vision and clarify some of the cultural symbols you’ll seeOne of my favorite things to share with visitors to the city
- First, we’ll start with cultural sustainabilityPrecita Eyes Muralists AssociationWhat is it?The Precita Eyes Muralists Association and Center is a community based arts organization that works to promote the city's cultural heritage and further arts education. It offers mural arts classes for children and adults.Great mural tours that showcase the artists vision and clarify some of the cultural symbols you’ll seeOne of my favorite things to share with visitors to the city
- Bike KitchenWhere is it? Bike Kitchen is our Mishi pot neighbor 650H Florida St (between 18th and 19th) San Francisco, CA 94110What is it? A cooperatively owned DIY bikeshop.They teach people of all ages and backgrounds how to repair bicycles. Operating as a cooperative shop, we provide affordable ways to acquire and maintain a bike, encourage re-use and recycling, and work with community groups to get more people on bicycles.You can either trade volunteer time or pay to use their services. They offer a year-long membership after 6 volunteer hours. They also offer “digging rights” where volunteer mechanics will help you build your own bike from Bike Kitchen’s used inventory of frames and parts.
- Bike KitchenWhere is it? Bike Kitchen is our Mishi pot neighbor 650H Florida St (between 18th and 19th) San Francisco, CA 94110What is it? A cooperatively owned DIY bikeshop.They teach people of all ages and backgrounds how to repair bicycles. Operating as a cooperative shop, we provide affordable ways to acquire and maintain a bike, encourage re-use and recycling, and work with community groups to get more people on bicycles.You can either trade volunteer time or pay to use their services. They offer a year-long membership after 6 volunteer hours. They also offer “digging rights” where volunteer mechanics will help you build your own bike from Bike Kitchen’s used inventory of frames and parts.
- ODC Dance Commons.Where are they located? 351 Shotwell St. (between 17th and 18th streets)What is it? It is an art institution that includes theater, a dance company. In addition to performances, ODC offers 200 classes a week in all forms of dance draw hundreds of students of all age. How do you get involved? Check out the performance schedule or stop by for class. For new students, their first class is only $5!Why we are excited to have ODC nearby: ODC is a great way to experience and participate in an important cultural expression: dance. Not to mention that the *** of dance is great exercise and fun.
- ODC Dance Commons.Where are they located? 351 Shotwell St. (between 17th and 18th streets)What is it? It is an art institution that includes theater, a dance company. In addition to performances, ODC offers 200 classes a week in all forms of dance draw hundreds of students of all age. How do you get involved? Check out the performance schedule or stop by for class. For new students, their first class is only $5!Why we are excited to have ODC nearby: ODC is a great way to experience and participate in an important cultural expression: dance. Not to mention that the *** of dance is great exercise and fun.
- Potrero Hill Community Garden – Not only an amazing view of the city, this garden holds 50 plots but has an extensive waiting list.Located on a once-vacant lot above the slopes where the "Goat Lady" of Potrero Hill used to graze her herdInteresting factoid? Established in the 1970sThere are over 55 community gardens within the city of San Francisco. While some of them have a long waiting list for individual plots, many have space now.San Francisco Community Space Map http://goo.gl/maps/nq2BdInfo from SF Envthttp://www.sfenvironment.org/article/types-of-urban-ag/community-gardensList of gardens from SF GRO http://www.sfgro.org/sfgardens.php
- Potrero Hill Community Garden – Not only an amazing view of the city, this garden holds 50 plots but has an extensive waiting list.Located on a once-vacant lot above the slopes where the "Goat Lady" of Potrero Hill used to graze her herdInteresting factoid? Established in the 1970sThere are over 55 community gardens within the city of San Francisco. While some of them have a long waiting list for individual plots, many have space now.San Francisco Community Space Map http://goo.gl/maps/nq2BdInfo from SF Envthttp://www.sfenvironment.org/article/types-of-urban-ag/community-gardensList of gardens from SF GRO http://www.sfgro.org/sfgardens.php
- Potrero Hill Community Garden – Not only an amazing view of the city, this garden holds 50 plots but has an extensive waiting list.Located on a once-vacant lot above the slopes where the "Goat Lady" of Potrero Hill used to graze her herdInteresting factoid? Established in the 1970sThere are over 55 community gardens within the city of San Francisco. While some of them have a long waiting list for individual plots, many have space now.San Francisco Community Space Map http://goo.gl/maps/nq2BdInfo from SF Envthttp://www.sfenvironment.org/article/types-of-urban-ag/community-gardensList of gardens from SF GRO http://www.sfgro.org/sfgardens.php
- CarrotmobWhat is it? In a Carrotmob campaign, a group of people spends money to support a business, and in return the business makes an improvement that people care about. It’s called a Carrotmob because it uses with a carrot instead of a stick: an incentive of customers – the carrot – rather than withholding patronage through boycotting.Where it’s worked:Carrotmob has organized had more than 250 campaigns in over 20 countries around the world and local businesses to make change in our city.Example: Mission Cheese at Valencia andCustomers bought $20 vouchers – essentially a commitment to shop at Mission Cheese In turn, Mission cheese will apply for a new bike corral that would hold up to 12 bikes to encourage people to cycle. It’s a triple threat - great for creating community, improving public health, and reducing San Francisco carbon emissions. Plus, with sufficient funds, they’ll spend the Carrotmob money to reduce water usage by installing a new low-flush toilet and a water-saving motion sensor faucet in the bathroom. They need SFMTA’s approval to install a bike corral so if for some reason they don’t get approval, they’ll install new regular sidewalk bike parking instead.
- CarrotmobWhat is it? In a Carrotmob campaign, a group of people spends money to support a business, and in return the business makes an improvement that people care about. It’s called a Carrotmob because it uses with a carrot instead of a stick: an incentive of customers – the carrot – rather than withholding patronage through boycotting.Where it’s worked:Carrotmob has organized had more than 250 campaigns in over 20 countries around the world and local businesses to make change in our city.Example: Mission Cheese at Valencia andCustomers bought $20 vouchers – essentially a commitment to shop at Mission Cheese In turn, Mission cheese will apply for a new bike corral that would hold up to 12 bikes to encourage people to cycle. It’s a triple threat - great for creating community, improving public health, and reducing San Francisco carbon emissions. Plus, with sufficient funds, they’ll spend the Carrotmob money to reduce water usage by installing a new low-flush toilet and a water-saving motion sensor faucet in the bathroom. They need SFMTA’s approval to install a bike corral so if for some reason they don’t get approval, they’ll install new regular sidewalk bike parking instead.
- Friends of the Urban ForestWhat is it? Their mission is to promote a larger, healthier urban forest (i.e. trees and greenery in the city!) as part of the urban ecosystem, through community planting, maintenance, education and advocacy.How do you get involved? Volunteer, (internships) get together with your neighbors or your office to get some trees planted in your neighborhood. A great way to meet people. You can work out your parking tickets planting trees with FUF!Where are they located? The PresidioInteresting factoids? The presence of trees reduces the speed of drivers, and reduces the frequency and severity of crashes.Potential FUF video options: https://www.youtube.com/watch?v=pcE1hMxEm8c&list=UUSm5LdiubpS3PF4XmH-3C7AFUF website http://www.fuf.net/ http://www.fuf.net/benefits-of-urban-greening/
- Friends of the Urban ForestWhat is it? Their mission is to promote a larger, healthier urban forest (i.e. trees and greenery in the city!) as part of the urban ecosystem, through community planting, maintenance, education and advocacy.How do you get involved? Volunteer, (internships) get together with your neighbors or your office to get some trees planted in your neighborhood. A great way to meet people. You can work out your parking tickets planting trees with FUF!Where are they located? The PresidioInteresting factoids? The presence of trees reduces the speed of drivers, and reduces the frequency and severity of crashes.Potential FUF video options: https://www.youtube.com/watch?v=pcE1hMxEm8c&list=UUSm5LdiubpS3PF4XmH-3C7AFUF website http://www.fuf.net/ http://www.fuf.net/benefits-of-urban-greening/
- What all of these places have in common (and there are so many more) is they all can offer a way for you to connect with the sustainability of our city.The beauty of our fair city is the abundance of fun ways to get involved and be inspired by people pursuing their passions.So here’s the last thing that I will leave you with. A lot of us think about how our actions can contribute to the wellbeing of the planet constantly: you try not to waste water, you recycle (or leave those tall cans next to the trash for people who collect them), you reinvest that $25 Kiva loan, you take Muni to get around – and I’m right there with you, doing my best to do my little part. But in a city like ours, we are in constant contact with people. All. The. Time. And it’s really easy to function in harmony with this mass of humanity, go about your day, see your people, do your thing. But it’s also really easy to forget to connect. In the city, where our lives are physically overlapping, I think sustainability means reaching out. Not to everyone and not every time but, just like everything, where you can. Connection is what brings purpose to our lives and sometimes it just starts small.Help that guy on the bus with the stroller, smile at someone way older or way younger than you, tell the butcher a factoid about your day. Or go bigger and bring cookies to your neighbors or visit some of these places I’ve shared with you tonight and talk to the people there. It is those connections that are made, between people, between communities – between businesses (which are, it turns out, just made of up people) – it is those connections that will sustain us, that will strengthen our little urban gem on the Bay.