DSA sales pitch presentation

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The annual summer festival for system administrators, engineers, CTOs, developers and all connected to IT, organized by Softline and supported by leading Russian and international companies (Miscorosft,Mail.RU, Kaspersky, Symantec, Dr.Web, NetGear, Zebra Telecom, EMC, Veeam).

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DSA sales pitch presentation

  1. 1. Who: 6000 IT-professionals (system administrators and engineers, CIOs and CTOs, tech support staff and many others) from all over Russia and CIS countries. Where: Kaluga region. When: July, 29–31. Why: Unite IT specialists from different regions, discuss work related issues with each other and leading experts, rest and regenerate for upcom- ing IT-year.
  2. 2. How:Sports: Football Volleyball Variations on rugby, paintball and other seasonal activities Fun: Traditional events (keyboard throwing, blindfold hardware assembly, network cable lying in field conditions) New events (Winlock fights, sysadmin younglings’ initiations, UPS races) Partner events Conference: Virtualization Cloud computing Security And more! ITalks: Inspiring casual talks on IT: above and be- yond
  3. 3. The Annual Russian System Administrator Festival celebrates international System Administrator Ap- preciation Day (every last Friday in July). In 2011 the Annual Russian System Administrator Festival will be held for the 6th time. After the last 2 years Sysadmin Festival rightfully earned the “main summer IT- event” title. Sysadmin Festival 2006 The first festival was held in 2006 and gathered 350 IT geeks. As a first casual IT event in Russia it received wide mass media coverage (web and printed periodicals, radio and central TV). Watch video by NTV channel: http://sletadminov.ru/about/photo_video/slet2006/detail. php?SECTION_ID=9&ELEMENT_ID=196 See the photos of the Sysadmin Festival 2006: http://sletadminov.ru/about/photo_video/slet2006/index.php Sysadmin Festival 2007 The second festival gathered 1500 people from 105 Russia cities. The agen- da was significantly expanded by sysadmin events (which later on became traditional), sports, rock concert, fireworks and sysadmin campfire (to burn n00bs effigies). Watch video by RenTV channel: http://rutube.ru/tracks/122789.html?v=6e11177323b9de0096eace776b0f 81ae See the photos of the Sysadmin Festival 2007: http://sletadminov.ru/about/photo_video/slet2007/index.php Sysadmin Festival 2008 The third festival was visited by 2400 people from 174 cities of Russia and CIS countries. The festival was inaugurated by Kaluga mayor Nikolai Lyubimov. The festival was supported by the leading Russian IT and geek proj- ects: “System Administrator”, “BYTE”, “Computer Build”, “Windows IT Pro/ re”, bash.org.ru, OSzone.net, Securitylab.Ru, Sysfaq.Ru, Habrahabr. See the photos of the Sysadmin Festival 2008: http://sletadminov.ru/about/photo_video/slet2008/index.php Awesome video made by the participants http://www.youtube.com/watch?v=arhIW0yROoA
  4. 4. Sysadmin Festival 2009 In 2009 the festival was attended by over 4000 people. The agenda was traditional: sports, mouse and keyboard throwing, network cable lying in field conditions, IT gym, rock concert followed by burning n00b effigies on a huge campfire and fireworks. Beginning with 2009 the mass media representatives live at the festival in a special camp to watch and take part in all the events. Photo and video of the Sysadmin Festival 2009: http://sletadminov.ru/about/photo_video/slet2009/ Sysadmin Festival 2010 In 2010 the IT-community of the festival celebrated their first anniversary - the 5th Annual Russian System Administrator Festival! To commemo- rate this wonderful event the organizing committee built a 5 meter tall monument of a “n00bs prohibited” sign (crossed teapot – Russian symbol of a dummy). It was the first year the official discussions were divided by themes creating special zones for virtualization, IP telephony and information security. Photo and video of the Sysadmin Festival 2009: http://sletadminov.ru/about/photo_video/slet2010/
  5. 5. NetCat Fast Report Colortek Alt-N Exclaimer S.N.Safe&Software UserGate Partners
  6. 6. bash.org.ru Also: Windows IT Pro/RE, Computer Bid, OSzone.net, Securitylab.Ru, HUB.ru, Sysfaq.Ru, iToday.ru, technodrive, UDM CLUB, RUVR, ICTonline, bhv, ITevent, tadviser and much more! Millions from Russian-speaking web IT-community will know about your participa- tion in the Annual Sysadmin Festival thanks to our information partners (including all the leading Russian IT magazines, online journals and web projects) Information partners
  7. 7. Elena Chekhievskaya Kaspersky Lab Thank you for the event – you are truly heroic! The possibility of organizing this was unreal but you did it! All in all the impressions are positive, it is surprising but there even was no rejection of our brand (we were expecting a far worse reaction from the audience), everyone was very eager to communicate. The audience practi- cally snatched all our brand souvenirs from our hands. My col- leagues were able to talk to our users, get feedback, find leads and even make amends to solve unsatisfied clients. We really liked this comment: “Greatly enjoyed the Kaspersky Lab camp, although if I were them I’d place there a huge plasma screen and show ads. By the way their idea of “geek selecting” was totally cool”. I believe we were able to make our audience happy and after all that is our main goal. There was no negative feedback so I guess we’ve reached our aim! Thank you! Kirill Doudarev & Julia Salnick Zebra Telecom Thank you, we immensely enjoyed our partnership, everything was perfect. Waiting for the next festival!
  8. 8. Tanja Angermaier Symantec Hosted Services I have heard some great feedback from the event end of July in Russia. Thank you very much for the professional organisation! Eugene Lisovsky Famatech This festival from the reaching the target audience and positive feedback points was 5 times more effective for us than the last year. I’ve extremely glad we participated. Everything happened just the way we planned it to, the audience was very amicable towards our product (and hold beer we provided along). This time we decided to make everything simple yet effective: give IT guys what they truly want – beer and show associating all that with our brand. In the end we were able to reach 10% of the audience, recorded all that to make our viral promotional videos and are now monitor- ing the feedback at the social media (which is so far very positive). On the whole this is a unique event. As far as I know nowhere else in the world IT-professionals gather in one place in such quantities.
  9. 9. Partner agreement “Pro or the Gospel according to sysadmins” Best suited for companies having some charismatic experts-evangelists at their disposal on July, 30th. A perfect way to get maximum feedback from the professional discussion part of the Sysadmin Festival is to bring this exceptional person to charm your target audience and find some new loyal followers for your brand! For companies able to lead the discussions in their field of compe- tence and position itself as an expert over the other participants of the professional part of agenda. For companies with fewer resources yet the same desire to bring their ideas to the IT-world. “Pro-1” “Pro-2” 300000 a 450000 a
  10. 10. Partner agreement “Dream team” A popular partnership participation in the festival’s sports activities. Best suited for companies that prefer to combine business with pleasure and bring their corporate team to the festival for a friendly match with their cli- ents. A perfect way to provide your brand with a human face and befriend your target audience. Partner agreement “Outstandingly creative” Our favorite kind of partners. They gather huge audiences, attract all the media attention, get interviewed by TV-cameras and are being discussed in social media for weeks after the Festival. This implies some bright and memorable concept of an event or promotional activity linked to partner’s brand or productservice. 450000 a300000 a 600000 a
  11. 11. Activities Workshop (seminar, lecture) in your theme section (30min); Advertising at the event: Your logo at: Main banner at the professional part; Main banner of the organizers and partners of the festival Printed agenda. Video of your presentation (workshop) in the collection of the festival website presentations; Your banners at your presenta- tion auditorium; Your questions in the ques- tionnaire (1 question); Your informational booklets and other materials at the registra- tion desks; Online advertising: Your logo on every page of the festival’s website; Your media banners (internal pages, the impressions divided be- tween all the partners); Your news and promotional activities at the Festival’s twitter and Facebook channels; Agitation and propaganda: Vocal announcement by hosts on opening and closing the Festi- val; Press-releases mentioning your partnership and participation; Your logo on Festival’s advertise- ment layouts in printed media; Miscellaneous Accommodation and FB for 1 of your colleagues working at the Festival; Results of the questionnaire; Pro-1 300000 a
  12. 12. Activities Theme section lead by your experts! Workshop (seminar, lecture) in your theme section (90min); Permanent spot for your stand. Advertising at the event: Your logo at: Main banner at the professional part; Main banner of the organizers and partners of the festival; Buses; Questionnaires, tickets and bracelets; Printed agenda. Video of your presentation (workshop) in the collection of the festival website presentations; Your banners at the main event field and at your presentation audi- torium; Your questions in the question- naire (3 questions); Your info in the printed agenda (13 of a page); Your promotional materials in the participants welcome pack- ages; Your informational booklets and other materials at the registra- tion desks and in the professional zone; Online advertising: Your logo on every page of the festival’s website; Your media banners (internal pages, the impressions divided be- tween all the partners); Your media banner (all pages, total half of all impressions); Your personal promo page announcing your activities in the Festival’s agenda You logo on the banners of the Festival (at leading IT mag- azines and portals – information sponsors); Your news and promotional activities at the Festival’s twitter and Facebook channels; Agitation and propaganda: Vocal announcement by hosts on opening and closing the Festi- val; Your quote in the press-releases; Emphasizing mass media’s attention on your activities at the Festival; Your logo on Festival’s advertise- ment layouts in printed media; Miscellaneous: Accommodation and FB for 4 of your colleagues working at the Festival; Results of the question- naire; Pro-2 450000 a
  13. 13. Activities: A fun and creative event linked to your brand (less than 3 hours) Permanent spot for your stand. Advertising at the event: Your logo at: Main banner of the organizers and partners of the festival; Printed agenda. Filming your event for the gen- eral Festival video; Your banner at the main event field; Your questions in the question- naire (1 question); Your promotional materials in the participants welcome pack- ages; Your informational booklets and other materials at the registra- tion desks; Online advertising: Your logo on every page of the festival’s website; Your media banners (internal pages, the impressions divided be- tween all the partners); Your personal promo page announcing your activities in the Festival’s agenda Your news and promotional activities at the Festival’s twitter and facebook channels; Agitation and propaganda: Vocal announcement by hosts on opening the Festival and before your event; Press-releases mentioning your partnership and participation; Your logo on Festival’s advertise- ment layouts in printed media; Miscellaneous: Accommodation and FB for 2 of your colleagues working at the Festival; Results of the question- naire; Your prizes for Festival ac- tivities; Outstandingly creative – 1 450000 a
  14. 14. Activities: A fun and creative event linked to your brand (unlimited length) Permanent spot for your stand; A speech at the Festival’s opening. Advertising at the event: Your logo at: Main banner of the organizers and partners of the festival; Buses; Questionnaires, tickets and brace- lets; Printed agenda. Filming your event for the gen- eral Festival video; A separate video dedicated to your event; Your banner at the main event field and on the central scene (front bottom); Your questions in the question- naire (3 questions); Your info in the printed agenda (13 of a page); Your promotional materials in the participants welcome pack- ages; Your informational booklets and other materials at the registra- tion desks; Online advertising: Your logo on every page of the festival’s website; Your media banners (internal pages, the impressions divided be- tween all the partners); Your media banner (all pages, total half of all impressions); Your personal promo page announcing your activities in the Festival’s agenda You logo on the banners of the Festival (at leading IT magazines and portals – information spon- sors); Your news and promotional activities at the Festival’s twitter and facebook channels; Agitation and propaganda: Vocal announcement by hosts on opening and closing the Festi- val; Your quote in the press-releases; Emphasizing mass media’s attention on your activities at the Festival; Your logo on Festival’s advertise- ment layouts in printed media; Miscellaneous: Accommodation and FB for 4 of your colleagues working at the Festival; Results of the question- naire; Your prizes for Festival ac- tivities (unlimited and apart from your own) Outstandingly creative – 2 600000 a
  15. 15. Activities: Holding a championship in one of the sports Award ceremony for the winners held by you on the stage; Advertising at the event: Your logo at: Main banner of the organizers and partners of the festival; Printed agenda; Your banner at the championship area; Your questions in the questionnaire (1 question); Your informational booklets and other materials at the registration desks; Online advertising: Your logo on every page of the festival’s website; Your media banners (internal pages, the impressions divided between all the partners); Your news and promotional activities at the Festival’s twitter and facebook channels; Agitationandpropaganda: Vocal announcement by hosts on opening and before your championship; Press-releases mentioning your partnership and participation; Your logo on Festival’s advertisement layouts in printed media; Miscellaneous: Prizes for the winners of the championship; Results of the questionnaire; Dream team 300000 a
  16. 16. Interactive add-on:The Sysadmin Festival lasts for 3 days. The rest of the year the system administrators live at www.sletadminov.ru – the web community and the on-line version of the Festival where you may reach even those who didn’t make it to the event. To promote any chosen way of partnership we do special digital events and promotional activities. How it looks like with Kaspersky Lab promo: quest.sletadminov.ru An interactive add-on to a partnership of the Festival involves the target audience that couldn’t make it to the Festival this year. It reaches not only all the users of sletadminov.ru community but also the audience of our information partners. 100000 a** — with amendments due to difficulty every project is calculated based on functionality
  17. 17. Alexandra Salova Project Manager Alexandrasa@softline.ru +7 (495) 221-10-70 ext. 0430 Softline, Moscow, Gubkina str., 8 (Steklov Mathematics Institute) Contact us…
  18. 18. Roman Agafonov Digital business development director RomanA@softline.ru +7 (495) 221-10-70 ext. 0405 Softline, Moscow, Gubkina str., 8 (Steklov Mathematics Institute) …And we will tell you more

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