In this lecture, I present the fundamental marketing strategies and channels that you need to think about in order to run a successful and profitable Travel Health Clinic. If you're looking for help in marketing your travel health clinic, then please don't hesitate to contact me at the email saam@pharmacymentor.com.

1. HOW TO MARKET
YOUR TRAVEL HEALTH CLINIC
THE TRAVEL HEALTH CONFERENCE 2018
UCL, LONDON
9.30AM - 10AM. 3RD NOVEMBER 2018
PRESENTED BY SAAM ALI,
CEO, PHARMACY MENTOR
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We became pharmacists to…
Help people
To improve people
lives every single day

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Why run a Travel Clinic?
‣ Improve access to healthcare
‣ Big gap in Travel Health market
‣ Big profit margin
‣ Reduce pressures on NHS

4. Most pharmacies are NOT
experiencing maximum
benefits of Travel Clinic
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Because of a poor
MARKETING STRATEGY

5. Better marketing = More service users
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Marketing can be
complex
More budget usually
means more return

6. 30-SECONDS OF ME…
Community Pharmacist (12+
years)
Web developer, course
creator, digital marketer (4+
years)
Pharmacy Mentor born in
Dec 2017
Digital Marketing specific
for Community Pharmacy
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7. Q. HOW CAN WE MAXIMISE MARKETING
WITH A REASONABLE BUDGET?
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In-store Marketing
Direct Marketing
Inbound Marketing

8. INSTORE MARKETING 1.1
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Sally - HCA
Turn your staff
into Travel Clinic
marketing machines!

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INSTORE MARKETING 1.2
Invest in
digital
displays!

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DIRECT MARKETING 2.0
Contact businesses, organisations and
people directly to let them know you’re
offering a travel clinic.
It’s targeted, personal, cost effective,
and delivers an ROI.

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DIRECT MARKETING 2.1
Mail Marketing
Direct to patients
‣ GP Practices
‣ Travel Agents
‣ Police Stations
‣ Moques
‣ Universities
‣ AOB’s

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DIRECT MARKETING 2.2
Email Marketing

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DIRECT MARKETING 2.3
LinkedIn Marketing
Message 1st degree
connections directly
Pay to message 2nd
and 3rd degree connections

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DIRECT MARKETING 2.4
WhatsApp Marketing
Easy, very popular
and encrypted
messaging app

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DIRECT MARKETING 2.5
Leaflet dropping
Swipii - Digital loyalty scheme
Message people through other
channels
More channels covered = More likely to convert

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INBOUND MARKETING 3.0
This type of marketing is a
technique of drawing in the
customer using content marketing,
social media marketing, search
engine optimisation and branding.

17. INBOUND MARKETING 3.1
An online booking calendar is
mandatory today
Website + booking calendar
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INBOUND MARKETING 3.2 Blogging
Target the keyword “Travel Clinic +
Location”

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INBOUND MARKETING 3.3 Google Adwords
Complex and usually requires more budget

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INBOUND MARKETING 3.4
Make secondary category a “Travel
Clinic”
Google My Business

21. INBOUND MARKETING 3.4
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Facebook Ads
Best way to target 1000’s of preferred customers
in your locality

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INBOUND MARKETING 3.5
Instagram Marketing
Plenty of other channels

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To summarise…
INSTORE MARKETING - Prepare your team to
become marketing machines and think about
digital displays
DIRECT MARKETING - Mail marketing, LinkedIn
marketing and WhatsApp Business
INBOUND MARKETING - Online booking
calendar, blogging, Google Ads (to test?), Google
My Business, Facebook Ads and Instagram

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“How am I going to
do all of that?!”
MARKETING IS A JOURNEY.
NOT A SPRINT.

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STRATEGY
Plan your marketing!

26. THANK YOU!
Questions?
www.pharmacymentor.com
support@pharmacymentor.com
I’ll be here all day if you
want to speak with me
Connect with us!