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How to Market your Travel Health Clinic - Pharmacy Mentor

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In this lecture, I present the fundamental marketing strategies and channels that you need to think about in order to run a successful and profitable Travel Health Clinic.

If you're looking for help in marketing your travel health clinic, then please don't hesitate to contact me at the email saam@pharmacymentor.com.

Published in: Healthcare
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How to Market your Travel Health Clinic - Pharmacy Mentor

  1. 1. HOW TO MARKET YOUR TRAVEL HEALTH CLINIC THE TRAVEL HEALTH CONFERENCE 2018 UCL, LONDON 9.30AM - 10AM. 3RD NOVEMBER 2018 PRESENTED BY SAAM ALI, CEO, PHARMACY MENTOR www.pharmacymentor.com
  2. 2. www.pharmacymentor.com We became pharmacists to… Help people To improve people lives every single day
  3. 3. www.pharmacymentor.com Why run a Travel Clinic? ‣ Improve access to healthcare ‣ Big gap in Travel Health market ‣ Big profit margin ‣ Reduce pressures on NHS
  4. 4. Most pharmacies are NOT experiencing maximum benefits of Travel Clinic www.pharmacymentor.com Because of a poor MARKETING STRATEGY
  5. 5. Better marketing = More service users www.pharmacymentor.com Marketing can be complex More budget usually means more return
  6. 6. 30-SECONDS OF ME… Community Pharmacist (12+ years) Web developer, course creator, digital marketer (4+ years) Pharmacy Mentor born in Dec 2017 Digital Marketing specific for Community Pharmacy www.pharmacymentor.com
  7. 7. Q. HOW CAN WE MAXIMISE MARKETING WITH A REASONABLE BUDGET? www.pharmacymentor.com In-store Marketing Direct Marketing Inbound Marketing
  8. 8. INSTORE MARKETING 1.1 www.pharmacymentor.com Sally - HCA Turn your staff into Travel Clinic marketing machines!
  9. 9. www.pharmacymentor.com INSTORE MARKETING 1.2 Invest in digital displays!
  10. 10. www.pharmacymentor.com DIRECT MARKETING 2.0 Contact businesses, organisations and people directly to let them know you’re offering a travel clinic. It’s targeted, personal, cost effective, and delivers an ROI.
  11. 11. www.pharmacymentor.com DIRECT MARKETING 2.1 Mail Marketing Direct to patients ‣ GP Practices ‣ Travel Agents ‣ Police Stations ‣ Moques ‣ Universities ‣ AOB’s
  12. 12. www.pharmacymentor.com DIRECT MARKETING 2.2 Email Marketing
  13. 13. www.pharmacymentor.com DIRECT MARKETING 2.3 LinkedIn Marketing Message 1st degree connections directly Pay to message 2nd and 3rd degree connections
  14. 14. www.pharmacymentor.com DIRECT MARKETING 2.4 WhatsApp Marketing Easy, very popular and encrypted messaging app
  15. 15. www.pharmacymentor.com DIRECT MARKETING 2.5 Leaflet dropping Swipii - Digital loyalty scheme Message people through other channels More channels covered = More likely to convert
  16. 16. www.pharmacymentor.com INBOUND MARKETING 3.0 This type of marketing is a technique of drawing in the customer using content marketing, social media marketing, search engine optimisation and branding.
  17. 17. INBOUND MARKETING 3.1 An online booking calendar is mandatory today Website + booking calendar www.pharmacymentor.com
  18. 18. www.pharmacymentor.com INBOUND MARKETING 3.2 Blogging Target the keyword “Travel Clinic + Location”
  19. 19. www.pharmacymentor.com INBOUND MARKETING 3.3 Google Adwords Complex and usually requires more budget
  20. 20. www.pharmacymentor.com INBOUND MARKETING 3.4 Make secondary category a “Travel Clinic” Google My Business
  21. 21. INBOUND MARKETING 3.4 www.pharmacymentor.com Facebook Ads Best way to target 1000’s of preferred customers in your locality
  22. 22. www.pharmacymentor.com INBOUND MARKETING 3.5 Instagram Marketing Plenty of other channels
  23. 23. www.pharmacymentor.com To summarise… INSTORE MARKETING - Prepare your team to become marketing machines and think about digital displays DIRECT MARKETING - Mail marketing, LinkedIn marketing and WhatsApp Business INBOUND MARKETING - Online booking calendar, blogging, Google Ads (to test?), Google My Business, Facebook Ads and Instagram
  24. 24. www.pharmacymentor.com “How am I going to do all of that?!” MARKETING IS A JOURNEY. NOT A SPRINT.
  25. 25. www.pharmacymentor.com STRATEGY Plan your marketing!
  26. 26. THANK YOU! Questions? www.pharmacymentor.com support@pharmacymentor.com I’ll be here all day if you want to speak with me Connect with us!

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