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Group Members :
 Rahim Shaoib 021
 Zohaib Raza 024
 Saad Hassan 023
 Naeem Ullah 048

What is Research?
What is Market Research?
Research:
The systematic investigation into and study of materials and
sources in order to establish facts and reach new conclusions.
Market Research:
Market research is an organized effort to gather
information about target markets and customers and to know about them.

What Market Research Firms Do?
Market research firms gather and analyze data about customers, competitors,
distributors, and other actors and forces in the marketplace.
Main purpose of research firms;
1. Making important business decisions,
2. Securing investments and funding,
3. Determining new business opportunities,
4. Even avoiding business failures.

Popular Research Firms in Pakistan;
Some Pakistani research firms;
 Gallup Pakistan
 Ipsos Pakistan
 Iris communication
 Foresight research
 IRF

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What we do????
Discovering what your clients think, feel—and want
 iris does two big things: we help client organizations understand their
customers. And we help customers understand—and love—our clients’
brands. Marketing research is how we help our clients get to know their
customers deeply—their needs, preferences, behaviors, what motivates
them, and why. Brand activation is how we get customers to know and
love our clients and their brands.

Owners
Location (offices) , contact
Maryam Wazirzada
iris communications was established more than 20 years ago by the dynamic duo Maryam Wazirzada and Huma
Maqsood.
HEAD OFFICE
 First Floor
176-Y Commercial Area, DHA
Lahore, Pakistan
+92-42-35727346/35726859
 ISLAMABAD OFFICE
 Flat # 3, Abdullah Plaza near
Degree Girls College, Sector 2
Khayaban e Sir Syed,
Rawalpindi
 REGIONAL OFFICE
 Bungalow #C -78
Block 2, Clifton
Karachi, Pakistan
+92-21-35291626-7

Mission and Vision
Mission :
The mission of iris communications is to serve its clients as true partners
so that they can make the best decisions and execute the best plans to achieve their
goals.
Vision :
Our vision is a world where every business achieves its full potential. We
envision a Pakistan with a strong business sector, guided by reliable data and
committed to the wellbeing of all stakeholders.

Services
 Brand activation
 Marketing research
 Marketing strategies
 Offline marketing
 Prints ads
 Product development

Clients;
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Why Choose iris?
 iris delivers; We hire the brightest and most passionate people in the business.
Then we immerse them in a corporate culture where they know they must, no
excuses, exceed customer expectations—and where they are given all the
support they need to do just that. Our lean and nimble business model means iris
can deliver world-class service at highly competitive costs. And our wrap-around
service offering means clients have all the services they need, under one roof, to
understand their customers’ needs—and meet them.
 For more information visit
http://www.iriscommunications.com.pk/

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