Mobile devices to raise
cultural awareness # 2
Sara Vannini
NewMinE Lab - www.newmine.org
Faculty of Communication Science...
m-training m-serious games
Yesterday’s session
- projects: PSP @ BPS + eTreasure
- support learning
- anywhere, anytime (l...
Location-based Services (LBSs) are services
that provide information that has been
created, compiled, selected, or filtere...
• Health
• Agriculture
• Census
Educational field activities
photo by Yasser
Tourism as THE informal learning experience
Tourism as THE informal learning experience
• The Odyssey, by Homer
• Il Milione, by Marco Polo (XIV Century)
• XVII - XIX...
When you set out on your journey to Ithaca,
pray that the road is long,
full of adventure, full of knowledge.
- Ithaca, by...
m-tourism
Experiments with several methods for tracking
tourists based on several mobile technologies:
- Global Positioning System (...
Use of Mobile Technologies in Cultural institutions
and Museums:
- Audio-video guides (TATE Modern, London);
- Guide allow...
INLET Project:
Introducing Language Enhancement Techniques
(Olympic Games in Greece in 2004)
- Pincas, 2005 -
Approaches t...
INLET Project:
Introducing Language Enhancement Techniques
(Olympic Games in Greece in 2004)
- Pincas, 2005 -
Approaches t...
m-tourism & m-guides
Most recurrent functionalities of m-guides
45.0%!
47.5%!
52.5%!
40%! 42%! 44%! 46%! 48%! 50%! 52%! 54%!
Search!
Near me!
S...
A point about maps’ use concerns how they are frequently read in
advance of getting to the place the map describes. [...]
...
Survey results
- 121 valid responses
- Stay duration (mean): 2 nights
- all had at least one mobile device
- 71.1% had a m...
Survey results
- 20-30% dedicated some time to extra-work activity,
mostly after 6PM
- Proximity to their hotel was import...
photo by Yasser
I have no time, but if you tell me more...
photo by Yasser
“A wealth of information creates a
poverty of attention and a need to
allocate that attention efficiently
among the overab...
m-guide requirements
- time restrictions
- economy of attention
- context-aware
- personalized/customizable
- offline/onlin...
m-tourism & m-hospitality
Can we raise awareness in the local population during
big events, and train them in tourism hospitality?
So far...
So far...
- emergence of learning
- location-awareness
- anywhere/anytime
- time-awareness
- popular
m-4d
Local Data Gathering on product penetration or prices
in specific geographies.
Translations - transcriptions - localization...
m-4d
m-4d
Mobile phones are a viable distribution platform
for longer form content and for enabling reader
participation.
Steve...
m-4d
If friar's plan wrks, then romeo wil b able 2 cum nd
take juliet wit hm 2 liv hapily 2geda at mantua bt if it
fails, ...
m-4d
I loved the book, wish it didnt have an ending.
Shakespear please bring another one like this one. IT
WAS MWAAAH!!
Bl...
book availability situation is sometimes reflected in the
(paper) tourist guides available
book availability situation is reflected in the (paper)
tourist guides available
Mozambique: 216 pp.
book availability situation is reflected in the (paper)
tourist guides available
Mozambique: 216 pp.
Italy: 948 pp.
Switzer...
Traditions and religion: Nguillatun
Objects: Kultrun
Clothes, colors, handcrafts
Food and products
Territory
What’s the story?
What’s the story?
Creating local generated contents and share it
with tourists (by using mobile devices);
Responding to to...
- Economically valuable to the local community
Win - Win
- Recognition of often left-aside cultures
-Added value for the t...
- Community’s choice
- Organization (participation is not always quality)
- What devices?
Issues to consider
Are we designing meaningful learning experiences?
Are we exploiting mobile devices for what they offer?
Are we designing meaningful learning experiences?
Are we exploiting mobile devices for what they offer?
Thank you
www.newmine.org
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010
Upcoming SlideShare
Loading in …5
×

Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010

1,189 views

Published on

Lecture presented at the International workshop on mobile science, Abdus Salam International Centre for Theoretical Physics (ICTP), Trieste (Italy), 2-5 November 2010.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,189
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile devices to raise cultural awareness # 2 - m-science workshop, ICTP, Trieste, Nov 2010

  1. 1. Mobile devices to raise cultural awareness # 2 Sara Vannini NewMinE Lab - www.newmine.org Faculty of Communication Sciences Università della Svizzera italiana, Lugano, Switzerland
  2. 2. m-training m-serious games Yesterday’s session - projects: PSP @ BPS + eTreasure - support learning - anywhere, anytime (location matters)
  3. 3. Location-based Services (LBSs) are services that provide information that has been created, compiled, selected, or filtered taking into consideration the current location of the users’ mobile objects. Their attractiveness results from the fact that their participants do not have to enter location information manually, but that they are automatically pinpointed and tracked. - Axel Kuepper (2005) - Location-based Services: Fundamentals and Operation
  4. 4. • Health • Agriculture • Census
  5. 5. Educational field activities
  6. 6. photo by Yasser
  7. 7. Tourism as THE informal learning experience
  8. 8. Tourism as THE informal learning experience • The Odyssey, by Homer • Il Milione, by Marco Polo (XIV Century) • XVII - XIX Centuries: “Grand Tour” • Tristes Tropiques, by Claude Lévi Strauss • In Patagonia, by Charles Bruce Chatwin • On the Road, by Jack Kerouac
  9. 9. When you set out on your journey to Ithaca, pray that the road is long, full of adventure, full of knowledge. - Ithaca, by Constantine P. Cavafy -
  10. 10. m-tourism
  11. 11. Experiments with several methods for tracking tourists based on several mobile technologies: - Global Positioning System (GPS); - Mobile Phones (Cellular Triangulation & Time Difference of Arrival); - Hybrid Assisted-GPS. Cellular phones have some advantaged, especially in urban environments, whereas GPS is far more accurate on the micro-level. - Shoval & Isaacson, 2007 - Tracking Tourists in the Digital Age Annals of Tourism Research 34
  12. 12. Use of Mobile Technologies in Cultural institutions and Museums: - Audio-video guides (TATE Modern, London); - Guide allowing tagging and bookmarking content while visiting the museum (SFMOMA).
  13. 13. INLET Project: Introducing Language Enhancement Techniques (Olympic Games in Greece in 2004) - Pincas, 2005 - Approaches to just-in-time learning with mobile phones: a case study of support for tourists’language needs Mobile learning anytime everywhere
  14. 14. INLET Project: Introducing Language Enhancement Techniques (Olympic Games in Greece in 2004) - Pincas, 2005 - Approaches to just-in-time learning with mobile phones: a case study of support for tourists’language needs Mobile learning anytime everywhere more targeted ‘feel’ a connection to Greece and its people
  15. 15. m-tourism & m-guides
  16. 16. Most recurrent functionalities of m-guides 45.0%! 47.5%! 52.5%! 40%! 42%! 44%! 46%! 48%! 50%! 52%! 54%! Search! Near me! Show on the map!
  17. 17. A point about maps’ use concerns how they are frequently read in advance of getting to the place the map describes. [...] Indeed, this pointed us towards a much–neglected aspect of using maps: their educational function. A major aim of using a map is to learn about a place sufficiently that one can get around without using a map... - Brown, B. and Chalmers, M., 2003 - Tourism and mobile technology Proceedings of the eighth conference on European Conference on Computer Supported Cooperative Work
  18. 18. Survey results - 121 valid responses - Stay duration (mean): 2 nights - all had at least one mobile device - 71.1% had a mobile device able to connect to the Internet - 24.0% never access the Internet with their mobile devices while traveling, 24.8% do it very often
  19. 19. Survey results - 20-30% dedicated some time to extra-work activity, mostly after 6PM - Proximity to their hotel was important in the choice of those activities to 82.2% - 30-40% would have been interested in knowing more about different aspects of the destination, were they given the opportunity (especially about events, food, arts).
  20. 20. photo by Yasser
  21. 21. I have no time, but if you tell me more... photo by Yasser
  22. 22. “A wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” - Herbert Simon -
  23. 23. m-guide requirements - time restrictions - economy of attention - context-aware - personalized/customizable - offline/online - playful?
  24. 24. m-tourism & m-hospitality
  25. 25. Can we raise awareness in the local population during big events, and train them in tourism hospitality?
  26. 26. So far...
  27. 27. So far... - emergence of learning - location-awareness - anywhere/anytime - time-awareness - popular
  28. 28. m-4d
  29. 29. Local Data Gathering on product penetration or prices in specific geographies. Translations - transcriptions - localization. Txteagle enables corporations to employ populations who were previously unable to participate in the global knowledge-based labor market.
  30. 30. m-4d
  31. 31. m-4d Mobile phones are a viable distribution platform for longer form content and for enabling reader participation. Steve Vosloo about the m4lit project http://m4lit.wordpress.com/
  32. 32. m-4d If friar's plan wrks, then romeo wil b able 2 cum nd take juliet wit hm 2 liv hapily 2geda at mantua bt if it fails, sumbdy's gna b dead. Lol! Elsie Steve Vosloo about the m4lit project http://m4lit.wordpress.com/
  33. 33. m-4d I loved the book, wish it didnt have an ending. Shakespear please bring another one like this one. IT WAS MWAAAH!! Blessed 1 Steve Vosloo about the m4lit project http://m4lit.wordpress.com/
  34. 34. book availability situation is sometimes reflected in the (paper) tourist guides available
  35. 35. book availability situation is reflected in the (paper) tourist guides available Mozambique: 216 pp.
  36. 36. book availability situation is reflected in the (paper) tourist guides available Mozambique: 216 pp. Italy: 948 pp. Switzerland: 404 pp. Ireland: 764 pp. Sweden: 372 pp. Tanzania: 392 pp. California: 768 pp.
  37. 37. Traditions and religion: Nguillatun
  38. 38. Objects: Kultrun
  39. 39. Clothes, colors, handcrafts
  40. 40. Food and products
  41. 41. Territory
  42. 42. What’s the story?
  43. 43. What’s the story? Creating local generated contents and share it with tourists (by using mobile devices); Responding to tourists’ need for authenticity, and offering important chances for cultural understanding and exchange.
  44. 44. - Economically valuable to the local community Win - Win - Recognition of often left-aside cultures -Added value for the tourist!
  45. 45. - Community’s choice - Organization (participation is not always quality) - What devices? Issues to consider
  46. 46. Are we designing meaningful learning experiences? Are we exploiting mobile devices for what they offer?
  47. 47. Are we designing meaningful learning experiences? Are we exploiting mobile devices for what they offer?
  48. 48. Thank you www.newmine.org

×