Access to Opportunities Event Presentation

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South Yorkshire Passenger Transport Executive met with local businesses and agencies at an event to mark the end of the Access to Opportunities project aimed at using sustainable transport to access jobs, education and training. It showcased the key elements of the project - dedicated travel advice, enhanced bus services, and the discounted loan of scooters. It also gave attendees the opportunity to find out about the on-going support available to help people in South Yorkshire get into jobs, education and training. For more information visit travelsouthyorkshire.com/traveladvice

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  • 83% of customers used the scooter to get to work.
  • 83% of customers used the scooter to get to work.
  • 83% of customers used the scooter to get to work.
  • On average a person in employment for 12 months contributes £8,769 to the state. On average a person who is unemployed for 12 months typically costs the state £8,086.Group 1 – individuals who used the scheme to get to work who stated that they couldn’t have got there without SYW2W. Group 2 – individuals who used the scheme to get to work who stated that they may have been able to get there without SYW2W but also indicated that they couldn’t have sustained their travel without SYW2W.Group 3 – individuals who used the scheme to access employment and stated that they could have got to work without SYW2W.
  • Over the 3 year period customers travelled an estimate total of 1,465,152 miles.The mixture of transport methods customers are now using would collectively emit 339.97 tonnes when calculated over the 2.3 million kilometres that customers travelled over the three year evaluation period.This is an increase of 96.94 tonnes compared to the total greenhouse emissions from scooters used over three years.
  • Over the 3 year period customers travelled an estimate total of 1,465,152 miles.The mixture of transport methods customers are now using would collectively emit 339.97 tonnes when calculated over the 2.3 million kilometres that customers travelled over the three year evaluation period.This is an increase of 96.94 tonnes compared to the total greenhouse emissions from scooters used over three years.
  • On average customers would pay £56 a month.
  • Access to Opportunities Event Presentation

    1. 1. Welcome and Introduction Councillor Mick Jameson, SYITA
    2. 2. SYPTE’s role in getting the region moving David Brown Director General, SYPTE
    3. 3. About SYPTE• Driving force behind the development of public transport• Working in partnership with public transport operators and local councils• Primary goals are to; – Encourage a shift in people’s mode of travel – Help those without a car to access jobs, education, shops and other facilities – Linking businesses to employees and customers• Our role in the City Region
    4. 4. Sheffield City Region Vision• The City Region has a vision to offer people a great place in which to live, work, invest and visit.• Particular focus on economic growth, “aspiring to make a greater contribution to the UK economy by having a local economy less dependent on the public sector, providing conditions for businesses to grow, and becoming the prime national centre for advanced manufacturing and low- carbon industries”. City Region partners have agreed they want to see:• People and communities becoming economically, socially and physically active• Public transport developing into a travel option that people choose happily• Roads becoming increasingly safe, efficient and environment-friendly
    5. 5. SCR Transport Strategy 2011-26: Goals
    6. 6. What’s happening now?• Sheffield Bus Partnership – comprises of Operators and Sheffield City Council – aim to improve bus travel in the city and offer quality, reliable, convenient, accessible services with value for money – proposed new stable network agreed – city-wide, interoperable, bus and tram ticket at 14% reduction – consultation programme from 18 June and 14 July 2012
    7. 7. What’s happening now?• Smartcard ticketing – First South Yorkshire and Stagecoach systems live – The scheme involves English National Concessionary Ticket Scheme (ENCTs) customers scanning their passes at the machines when boarding the bus rather than showing the driver – Future developments roll out of other ticketing products – Smartcards and products to ease boarding and use
    8. 8. What’s on the horizon?• Better Bus Area Fund – Targeting main employment areas to improve access to jobs and services – 1,225,000 more bus passenger trips a year and save 756 tonnes of carbon as a result of reduced boarding times – Provide more cost effective travel for young people looking to access work or training. – Bus journeys on specific arterial and business routes will be faster and more reliable through infrastructure improvements. – Improving efficiency of the network and increase economic productivity – Highway improvements along Ecclesall Road – Smart management technology used to control traffic signals giving priority to buses reducing delays – Working with Jobcentre Plus to help 2,250 young people providing them with free smartcard travel for up to three months
    9. 9. What’s on the horizon?• Sheffield Highways PFI:• Smoother road surfaces – Reducing wear and tear on vehicles – Reducing fuel consumption and carbon usage – More comfortable ride• Better maintenance of highway trees• Clearer signage and road markings• Better lighting and improved footways - Making public transport more accessible and attractive to the public• Local Sustainable Transport Fund (LSTF): – £5m to provide improved bus services along four key corridors work and training opportunities
    10. 10. What’s on the horizon?• Local Sustainable Transport Fund (LSTF) – Imminent decision on key component bid• £24.6m to facilitate and encourage sustainable commuting – To enable employers to reach a wider pool of potential employees – To help businesses improve their productivity through reducing congestion and encouraging more reliable journey times• It also focuses on the needs of businesses, employers, employees and jobseekers and supports regeneration and redevelopment along four geographical corridors: – Don Valley Sheffield to Rotherham; – A corridor crossing the southern part of the Dearne Valley; – Central Barnsley to north of the Dearne Valley; and – Doncaster town centre towards Adwick
    11. 11. What’s on the horizon?• TramTrain – £58m pilot scheme to run tram trains on both tram and rail networks – Launching in 2015 – further connecting Rotherham to Sheffield making journeys easier and more convenient – Provide boost to regional economy – Services three times an hour, all day every day taking just 25 minutes• Bus Rapid Transit – £34m to improve connections into Lower Don Valley – New road link at Tinsley – New high quality bus vehicles
    12. 12. Summary• Good progress on key infrastructure projects: TramTrain £58m BRT (£28m)• BBAF/LSTF - £10m funding achieved - Announcement expected on £24m Major bid• ERDF/Access to Opportunities – delivered outputs• Using lessons learnt to move forward
    13. 13. Edward FletcherAccess to Opportunities Project Co-ordinator
    14. 14. Why Access to OpportunitiesWithin South Yorkshire:• Significant levels of unemployment• Above average number of 16-34 year olds without qualifications• Higher than average number of deprived communities
    15. 15. Aims and Objectives• Reduce real and perceived information and cost barriers to public transport• Build confidence in public transport• Overcome geographical transport barriers• Reduce CO2 emissions• Increase the availability of labour and facilitate business growth• Specifically target areas of deprivation and NEETs• Work with key partners
    16. 16. Three Strands of Delivery• Travel Advice - effective in assisting jobseekers back into work• Bus Services - greater frequency most effective way to increase patronage• Wheels to Work - provides improved links when public transport not a viable option
    17. 17. Funding
    18. 18. Enhanced Bus Services
    19. 19. Enhanced Bus Services Overview• Dearne Valley a key area for employment in South Yorkshire• Enhancements: increased frequency & longevity, expanded routes• Additional services give more options to get people to work and training• Services chosen 200, 220 and 226 operated by Stagecoach• Mail-drop to households along the routes to promote the service
    20. 20. Enhanced Bus Services Overview
    21. 21. Enhanced Bus Services Successes• Estimated 7 million passenger journeys from July 2009 to July 2012.• Estimated 1.3 million on enhanced sections of services• No major impact on commercial services• Increase in number of people using for work• Broad social mix of passengers
    22. 22. Wheels 2 Work
    23. 23. Wheels 2 Work Overview• Low cost loan of motor scooters to access work and training• Managed by Sheffield Community Transport• For when public transport not a viable option• Full training and equipment provided• Standard loan usually 3-6 months
    24. 24. Wheels 2 Work Successes• Between July 2008 – July 2011, over 475 people helped into work and nearly 100 into training• Particularly used by routine and manual workers, as well as young people• Provides sense of responsibility and independence• Additional funding secured until March 2015
    25. 25. Travel Advice
    26. 26. Travel Advice Overview• Delivered by four full-time Travel Advisors and two full-time equivalent Contact Centre Assistants• Worked with agencies, partner organisations, businesses and individuals• Face to face bespoke advice, including ticket information and sustainable transport advice• Personal Journey Plans for individuals
    27. 27. Travel Advice Successes• Over 7,000 individuals provided with travel advice or support• Nearly 4,000 Personal Journey Plans produced• Over 1,000 visits, meetings, drop-ins, workshops and events attended• 18 SMEs provided with dedicated support
    28. 28. Marketing and Promotion• Full-time Marketing Officer for two years• Bespoke materials for businesses, agencies and individuals• Targeted advertising via job websites, local newspapers, Facebook, LinkedIn• Other activity including: posters, leaflets, SMS texts, Traveline leader message
    29. 29. Marketing and Promotion
    30. 30. Marketing and Promotion
    31. 31. SYPTE: Travel Advice Video
    32. 32. Benefits of Access to Opportunities Penney Daly Team Leader, Travel Advice
    33. 33. Key Benefits Delivered by the Project - to the CommunityGetting jobseekers on the road to success • Through touch points at recruitment events, pre-employment training sessions and job clubs • Around 7,000 individuals seeking work or trainingBetter outcomes for recruiting agencies through the reduction of travel barriers • By forging relationships with agency partners county wide • Providing unique ticket products designed to ease the cost of travel for jobseekers or newly employed • Providing electronic information tools, maps and timetables to help staff advise the jobseeker • Enabling front facing staff to sustain travel advice after the project delivering self service trainingFacilitate business growth in the region • Free, professional travel advice support to SME’s • Provide tailored interventions that can bring employers and employees together • Delivered travel advice support to enhance employee retention for SME’s expanding through relocation.
    34. 34. Key Benefits Delivered to Our Organisation • Forging strong two-way relationships with agencies, SME’s and districts has influenced the way we willOur future is deliver travel advice in the futurebeing shaped • Has increased our ability to deliver more with a more targeted approach by benefits • Has provided customer intelligence that will drivedelivered by forward new ways to engage with our customers the Project • Better understanding of the needs of end users who are employees or jobseekers will influence future new ticket products
    35. 35. Stories from the Access to Opportunities ProjectSheffield Community Transport – Chris MaunderNorth Doncaster Development Trust – Jenny DewsnapRiDO – Sarah Wilkinson
    36. 36. Key Benefits of Access to Opportunities Penney Daly Team Leader, Travel Advice
    37. 37. Key Benefits Delivered by the Project - to the CommunityGetting jobseekers on the road to success • Through touch points at recruitment events, pre-employment training sessions and job clubs • Around 7,000 individuals seeking work or trainingBetter outcomes for recruiting agencies through the reduction of travel barriers • By forging relationships with agency partners county wide • Providing unique ticket products designed to ease the cost of travel for jobseekers or newly employed • Providing electronic information tools, maps and timetables to help staff advise the jobseeker • Enabling front line staff to sustain travel advice after the project by delivering self service trainingFacilitate business growth in the region • Free, professional travel advice support to SME’s • Provide tailored interventions that can bring employers and employees together • Delivered travel advice support to enhance employee retention for SME’s expanding through relocation
    38. 38. Key Benefits Delivered to Our Organisation • Forging strong two-way relationships with agencies, SME’s and districts has influenced the way we willOur future is deliver travel advice in the futurebeing shaped • Has increased our ability to deliver more with a more targeted approach by benefits • Has provided customer intelligence that will drivedelivered by forward new ways to engage with our customers the Project • Better understanding of the needs of end users who are employees or jobseekers will influence future new ticket products
    39. 39. Stories from the Access to Opportunities ProjectSheffield Community Transport – Chris MaunderNorth Doncaster Development Trust – Jenny DewsnapRiDO – Sarah Wilkinson
    40. 40. PRESENTATION OVERVIEW What is South Yorkshire Wheels 2 Work? Who uses South Yorkshire Wheels to Work? How are scooters allocated? What do customers think about the scheme? What impacts have been delivered? How will the scheme develop into the future?
    41. 41. WHAT IS SOUTH YORKSHIRE W2W? A lack of suitable, affordable transport is a barrier which candeny people the opportunity to access training or employment. South Yorkshire Wheels 2 Work (SYW2W) provides scooters toindividuals across South Yorkshire to overcome such barriersand enable them to access employment and trainingopportunities. Through the Access to Opportunities Programme SYW2Wsupported 587 people get to work or training between August2008 to July 2011.
    42. 42. WHAT IS SOUTH YORKSHIRE W2W? In a time when over half of W2W schemes have closed due tolack of funding SYW2W has grown. It is now one of the largest schemes nationally and at any onetime there are around 125 customers using scooters. It is also one of the cheapest schemes – both in terms ofcharges to customers, and overall unit cost.
    43. 43. SYW2W has the second lowest weekly loan charge in the UK
    44. 44. SYW2W has the third lowest unit cost in the UK£3,000.00£2,500.00£2,000.00£1,500.00£1,000.00 £500.00 £0.00
    45. 45. WHO USES SOUTH YORKSHIRE W2W? The majority of customers are male and the 83% of customersuse a scooter to get to work. On average 70% of customers are from urban areas. This isparticularly interesting as in the past the scheme was largelyfunded through rural funding streams. The average journey length is between 5 to 12 miles (one way)and the typical time spent travelling is between 11 and 25 minutes. The age profile of customers has become more diverse.
    46. 46. The age profile of SYW2W customers has become more diverse
    47. 47. HOW ARE SCOOTERS ALLOCATED?
    48. 48. HOW ARE SCOOTERS ALLOCATED?
    49. 49. WHAT DO CUSTOMERS THINK? 90 customers were interviewed and 73% of them stated theywere highly satisfied with the scheme. A further 22% statedthat they were satisfied with the support received – a combinedsatisfaction rating of 95%. There were five factors identified by customers that supportthe high satisfaction. The most common were ‘excellentservice’ and ‘helpful staff,’ both mentioned 27 times.
    50. 50. What do customers value about SYW2W?
    51. 51. WHAT IMPACTS HAVE BEEN DELIVERED? Economic impact was calculated as follows: Economic Economic Economic contribution saving made Cost of made by by people not providing impact employment unemployed scooters Individuals were placed in one of three groups depending onwhether they stated they could get to work without a scooter. Detailed analysis reveals that the total economic impact SYW2Wgenerated is £6,199,307. This means that every £1 invested inproviding a scooter typically generates an economic return of £11.
    52. 52. WHAT IMPACTS HAVE BEEN DELIVERED? The scheme’s direct environmental impact was total carbondioxide emissions of 198 tonnes over three years. A return flight for one passenger from Heathrow to New Yorkresults in emissions of 115 tonnes of carbon dioxide. It is estimated that a single tree can absorb a metric tonne ofcarbon dioxide in its lifetime – SYW2W could offset the CO2emitted by scooters in a year by planting 66 trees. The transport modes customers typically use after leaving thescheme emit 339.97 tonnes of greenhouse gases.
    53. 53. The modes of transport customers use once they leave the scheme lead to greater emissions
    54. 54. The modes of transport customers use once they leave the scheme lead to greater emissions Total CO2 emissions over CO2 emissions Type of transport (notes) 2.3 million km (g per km) (tonnes)Typical train (emissions per passenger) 53.4 g 125.91 tonnesTypical tram (emissions per passenger) 76.8 g 181.09 tonnes125cc petrol scooter 84 g 198.07 tonnesTypical bus (emissions per passenger) 157.26 g 370.81 tonnesSmall petrol car (up to 1.4 litre engine) 172.97 g 407.85 tonnesSmall petrol van (up to 1.3 tonnes) 194.07 g 457.60 tonnesLarge petrol hybrid car 217.26 g 512.28 tonnesLarge petrol van (up to 3.5 tonnes) 240.45 g 566.97 tonnesLarge petrol car (above 2.0 litre engine) 299.37 g 705.89 tonnes
    55. 55. WHAT IMPACTS HAVE BEEN DELIVERED? The scheme has delivered numerous positive social impacts. Customers were asked to outline how strongly they agreed ordisagreed that they received 8 possible social benefits identifiedfrom a literature review.
    56. 56. Social impacts delivered by SYW2W
    57. 57. HOW WILL THE SCHEME DEVELOP? Funding has been secured through the Local SustainableTransport Fund to introduce electric scooters. Each customer’s journey will be analysed and they will beoffered a 50cc petrol scooter, a 125cc petrol scooter or anelectric scooter. A new website has been developed with online forms to makeit easier and quicker for customers to apply and for SYW2W torecord their information electronically.
    58. 58. HOW WILL THE SCHEME DEVELOP? A hire-purchase scheme may be introduced; 78% of customersstated that they would be very interested in this service. A variable pricing structure has been introduced. Customersusing the scooter to access training who have no employmentincome will pay £40 per month. Customers using the scooters toget to work will pay £60 per month.Assist customers understand the environmental and economiccosts of the transport they intend to use after leaving the schemeso they can make an informed choice.
    59. 59. “It helped me get into work and now Im a Team Leader, I couldnt have done that without the scheme.”“I was going bankrupt at the time, it was a difficult time forme personally and the scheme really helped me out.” “Without SYW2W I wouldnt be in the position I am now. It changed my life. I was on disability benefit allowance and the scooter helped me get to work and I‘ve got a great job. It made a tremendous difference to me, it opened up my life. It opened up opportunities right, left & centre.”
    60. 60. North Doncaster Development Trust Transport Solutions
    61. 61. Our Purpose Established in 2002 ‘North Doncaster Development Trust (NDDT) is a community led charity created to promote the economic, social and environmental development and regeneration of Doncaster, via local projects and services.’Our objectives include To deliver effective regeneration by tackling the worklessness agenda Providing a supportive infrastructure for all local businesses Providing a supportive infrastructure for the voluntary/community sector
    62. 62. Welfare To Work• NDDT has delivered a range of programmes over the last 5 years aimed at getting people into work and this is where we have received great support from SYPTE• Many clients have real and perceived barriers to employment including for many transport and their journey to work.• Many have issues around money and many have confidence issues.SYPTE has provided• Journey planning services for customers attending interviews/work• Advice on bus routes and timetables• Advice on costs (including weekly/monthly passes)• Peace of mind to customers
    63. 63. Additional Support• Extreme weather• Changes of routes and timetables• Support to employers seeking to recruit “They make my job a lot easier”
    64. 64. RiDO / SYPTE PARTNERSHIP Sarah Wilkinson HR Business ConsultantRotherham Investment and Development Office
    65. 65. What does the RiDO Business Development team do?Provide support to Inward Investors & indigenous businesses:-• Property database• HR support – Recruitment and Training & Development• Business incubation & Start-up support• Soft Landing Zone - Internationalisation• Account Management• Advice on funding / grants
    66. 66. Company Relocation–Cutting & Wear Resistant Developments Ltd (International World Class Manufacturer)Relocated from Rotherham to Sheffield - employ 65 staff - wanted to retain highly technical/skilled fabrication specialists. Around 20% of staff were able to walk to work in Rotherham – transfer to new business park in Sheffield with limited parking. SYPTE travel advice team delivered support in the following ways:• Conducted travel survey for all staff to establish impact of move on current travel patterns• Delivered travel information events on site as part of the overall corporate relocation plan and personalised journey plans for all employees.Result – Overcame travel barriers & did not lose any staff
    67. 67. Inward Investor – S2S Electronics (Electronics Design & Manufacturer)Relocating from 2 sites (Huddersfield & Sheffield) to Rotherham – c50 staff - retaining skilled staff was key• Potential links to West Yorkshire PTE• Company provided mini bus from Huddersfield to Rotherham• SYPTE facilitating Employer Travel Club in Manvers area – company have been invited & attending
    68. 68. Inward Investor - Boundary Mill Stores (Retail – quality brands / discount prices)New retail operation in Rotherham – working with Jobcentre Plus to recruit over 300 staff (many part-time)• Early days – Access to Opportunities have made contact• Areas of anticipated support – Individual travel plans & Real- time transport information screenlinks – beneficial for customers and staff
    69. 69. Inward Investor – Aquafyn (Leisure)Built new swimming pool in Dinnington – industrial estate – c42 staff – part-time and young people – accessibility was key• Early days – Access to Opportunities have made contact• Areas of anticipated support – Individual travel plans & Real-time transport information screenlinks in public areas – beneficial for customers and staff
    70. 70. Thankyou Sarah Wilkinson HR Business ConsultantRotherham Investment and Development Office www.rido.org.uk – 01709 254444
    71. 71. Travel Advice – Removing Barriers Alan Nicholson Business Development Manager
    72. 72. Aims and Objectives• Continue to reduce barriers to public transport for jobseekers• Work with key partners to identify travel advice needs essential for their business• Provide tailored interventions that can bring employers and employees together• Measure the success of travel advice interventions to sustain best practice
    73. 73. Channels for Delivery to Employment Growth • Agency recruitment fairs Linking • Induction and assessment daysJobseekers to • Training frontline staff to source travel information Employers • Bespoke interventions for relocations, inwards development
    74. 74. Channels for Delivery – Supporting Jobseekers • Ticket advice for the best and most affordable Supporting products • Personal journey planners to provide confidence inJobseekers to getting to crucial appointments Interviews • Provide post interview support and follow-up to deliver further travel advice dependent on outcome
    75. 75. Channels for Delivery - Interview Outcomes • Personal journey plans to newly employedEmployment • Signpost to ticket products for new starters • Journey planning for apprentices Training • Ticket products specially funded for those in training or apprenticeships 19-24 • Signpost to Education discounted ticket products for students
    76. 76. Channels for Delivery – In EmploymentBusiness to Business Travel Advice • Support Employers of 50+ employees • Target organisations in high frequency zones • Work with new businesses moving into South Yorkshire • Maximise opportunities through relationships with inwards development agenciesEstablish baseline needs that support the business • Provide surveys to establish baseline data • focus on car drivers • Work with district council planning partners to provide ‘joined up’ thinkingProvide Intervention • Offer free travel trials for car user employees of qualifying organisations • Reduce business mileage by offering sustainable alternatives • Provide access to a bigger range of web-based information toolsMeasure success • Post intervention surveys to measure results • Gather case studies and data provided by clients to share stories that worked • Build best practice across the region
    77. 77. Revisiting Our Aims and Objectives• Continue to reduce barriers to public transport for jobseekers• Work with key partners to identify travel advice needs essential for their business• Provide tailored interventions that can bring employers and employees together• Measure the success of travel advice interventions to sustain best practice
    78. 78. Need Travel Advice? How to find us:To get advice for your jobseeker clients:Contact Bob Mynors0114 221 1278Email: bob.mynors@sypte.co.ukFor support to employers and businesses:Contact Penney Daly0114 221 1450Email: penney.daly@sypte.co.ukFor all your travel information needs, visit our website:travelsouthyorkshire.com/traveladvice
    79. 79. Need Travel Advice? How to find us:To get advice for your jobseeker clients:Contact Bob Mynors0114 221 1278Email: bob.mynors@sypte.co.ukFor support to employers and businesses:Contact Penney Daly0114 221 1450Email: penney.daly@sypte.co.ukFor all your travel information needs, visit our website:travelsouthyorkshire.com/traveladvice
    80. 80. Thank you

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